Relevance Scores

  • Facebook Adds Relevance Scores to Ad Reports

    … developed by Facebook’s API partners. To check your scores, go to the Ads Manager and add the relevance score tab to your ads reports. Facebook noted that relevance won’t be the only factor in competition. If two similar ads are aimed at the same audience, it doesn’t necessarily mean that the advertisement with the highest relevance score…

    Justin Lafferty/ Inside Facebookin Social Facebook- 15 readers -
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