Relevance Scores

  • Facebook Adds Relevance Scores to Ad Reports

    … concert at the nearest arena. Facebook wants to give advertisers better feedback, and the company announced Wednesday that advertisers will see relevance scores (on a scale of 1 to 10) in their ad reporting tools. The company noted that the higher an ad’s relevance score is, the cheaper it will be to deliver. Facebook explained relevance scores…

    Justin Lafferty/ Inside Facebookin Social Facebook- 15 readers -
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