Relevancy

  • Five ways to quantify relevance in content marketing

    … search volumes are likely to be at their highest. When formulating your editorial calendar, look at the search volumes for the keywords that your content is likely to target. Ideally, you want to be publishing around two months in advance of the peak search volume, in order for your content to become established. Michael Hewitt is Content Marketing Manager, Stickyeyes and a contributor to SEW. You can connect with Michael on LinkedIn or Twitter. …

    Michael Hewitt/ Search Engine Watch- 31 readers -
  • Social Intelligence Is Changing Market Research

    … the data with other information (i.e., customer data) for richer insights. The data is open and accessible now. Marketers have never been so rich in information, and with more and more data available from a wide variety of sources, the flexibility to segment and filter data and extract segment specific insights becomes critical for marketers. Javier Burón is the co-founder and CEO of audience insights provider Audiense. Featured image courtesy of Shutterstock. …

    AllTwitterin Social Google- 26 readers -
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