Relevancy

  • Five ways to quantify relevance in content marketing

    … Optimisation Tool). The tool, which is free to use, is designed to appraise the on-page content of a website in a similar way to how search engines would assess it for quality and relevance. This includes scoring the content on known ranking factors, including technical and engagement metrics. The benefit of this tool is that it allows marketers…

    Michael Hewitt/ Search Engine Watch- 17 readers -
  • Social Intelligence Is Changing Market Research

    … to market research. The 2016 customer demands more. They want you to adapt to their constantly changing interests, behavior and preferences. It’s not about personalization, but relevancy. With the right insight, marketers can create and deliver extremely targeted content, offers and ads to appeal specifically to very defined segments…

    AllTwitterin Social Google- 20 readers -