Relevancy

  • Five ways to quantify relevance in content marketing

    … search volumes are likely to be at their highest. When formulating your editorial calendar, look at the search volumes for the keywords that your content is likely to target. Ideally, you want to be publishing around two months in advance of the peak search volume, in order for your content to become established. Michael Hewitt is Content Marketing Manager, Stickyeyes and a contributor to SEW. You can connect with Michael on LinkedIn or Twitter. …

    Michael Hewitt/ Search Engine Watch- 30 readers -
  • Social Intelligence Is Changing Market Research

    … We’ve heard it 100 times: “We’re targeting millennials.” Really? What does millennial even mean? Google tells us; “There are no precise dates for when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s. So you’re targeting anyone from 10 years old to 34 years old…

    AllTwitterin Social Google- 26 readers -
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