Relevancy

  • Five ways to quantify relevance in content marketing

    … search volumes are likely to be at their highest. When formulating your editorial calendar, look at the search volumes for the keywords that your content is likely to target. Ideally, you want to be publishing around two months in advance of the peak search volume, in order for your content to become established. Michael Hewitt is Content Marketing Manager, Stickyeyes and a contributor to SEW. You can connect with Michael on LinkedIn or Twitter. …

    Michael Hewitt/ Search Engine Watch- 24 readers -
  • Social Intelligence Is Changing Market Research

    … to market research. The 2016 customer demands more. They want you to adapt to their constantly changing interests, behavior and preferences. It’s not about personalization, but relevancy. With the right insight, marketers can create and deliver extremely targeted content, offers and ads to appeal specifically to very defined segments…

    AllTwitterin Social Google- 24 readers -