• Five ways to quantify relevance in content marketing

    … Relevancy, relevancy, relevancy; it’s the mantra of digital marketers around the world. But when it comes to content marketing, how do you quantify this? Can you determine just how relevant you are, and how you can improve it? Relevancy is now a critical element in search marketing, but understanding and quantifying that relevancy is no easy…

    Michael Hewitt/ Search Engine Watch- 9 readers -
  • Social Intelligence Is Changing Market Research

    … down to the individual, providing marketers with hundreds more potential data points to integrate with customer data from other channels. In The Social Intelligence Playbook for 2016, Forrester Research acknowledges that while most business-to-consumer marketing professionals now understand the importance of social media, many miss opportunities…

    AllTwitterin Social Google- 16 readers -