Relevant Content

  • What Does “Relevant” Really Mean?

    … ZOG Digital’s Michael Pasco defines relevant content and how brands can develop cross-channel content strategies with keyword forecasting and performance-driven audience insights. This article was originally published by the Huffington Post. ——- All informed marketers know one thing moving into 2016: consumers don’t respond to irrelevant…

    ZOG Digital Blogin SEO- 10 readers -
  • What Measures Marketers Need to Take to Succeed Online

    … customer attention is more challenging than ever before as that attention is spread amongst many channels, devices, and platforms. To make it even more challenging, traditional broadcast messages are no longer effective. Customers want relevant messages reaching them via their choice of medium and delivered as a conversation. Mike Dover, co-author…

    Marketing Technology Blogin EMail- 10 readers -