Relevant Data

  • What is Big Data? What Are the Benefits of Big Data?

    … in real-time. The three V’s are volume, velocity and variety with credit to Doug Laney). Companies are combining marketing, sales, customer data, transactional data, social conversations and even external data like stock prices, weather and news to identify correlation and causation statistically valid models to help them make more accurate…

    Douglas Karr/ Marketing Technology Blogin EMail- 41 readers -
  • What is Big Data? What Are the Benefits of Big Data?

    … systems, and more… each with focus on its silo. Big Data is Trustworthy – 29% of companies measure the monetary cost of poor data quality. Things as simple as monitoring multiple systems for customer contact information updates can save millions of dollars. Big Data is Relevant – 43% of companies are dissatisfied with their tools ability to filter…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 21 readers -
Get the top posts daily into your mailbox!