Remarketing

    • Master List of the Best Ad Tech Platforms for PPC

      July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience.

      Jamie Newton/ PPC Heroin Paid Search- 14 readers -
  • 3 ROI-positive ways to segment your remarketing audiences

    … Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing efforts? It’s not a one-size-fits-all endeavor; segmentation is a huge part of the picture. In other words, don’t just dump everyone who has visited your site and remarket to them; think about how…

    Search Engine Watch- 15 readers -
  • How to Take Your Retargeting To The Next Level

    … February 22, 2017 You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad…

    PPC Heroin Paid Search How To's Retargeting- 18 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    … It wasn’t too long ago that consumers weren’t really that comfortable entering their credit card data online to make a purchase. They didn’t trust the site, they didn’t trust the store, they didn’t trust the shipping… they just didn’t trust anything. Years later, though, and the average consumer is making more than half of all their purchases…

    Douglas Karr/ Marketing Technology Blog- 36 readers -
  • Reach New Audiences Through AdRoll Prospecting

    … January 9, 2017 AdRoll Prospecting is a high funnel product used to find new users to target and add to your retargeting audience lists. AdRoll Prospecting is like AdWords similar audiences in that both use previous site visitors to determine new users based on shared behaviors. If AdRoll retargeting web and/or Facebook campaigns have been…

    PPC Heroin Paid Search- 28 readers -
  • Save time by applying audience lists at the campaign level

    … Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to a purchase. Remarketing lists for search ads (RLSA) and Customer Match can help you do that by customizing your campaigns for people who’ve previously interacted with your business. However, getting started can be time…

    Rob Newton/ Inside AdWordsin Paid Search- 25 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    …-value. Drive repeat actions: Once the right customers have your app, the challenge is keeping them engaged over time. App remarketing is an effective way to re-engage people who have already installed your app—letting you market to them based on what they’ve been browsing. This is critical as more and more people turn to mobile for shopping…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)

    … and decreased CPCs and CPA. 1) Update Ads Frequently It’s no surprise AdRoll recommends updating ad creative as often as possible. Any Display ads become stale to users since they are seeing the same creative day after day. Besides improving click-through-rate, updating ad creative can also lower CPCs. The AdRoll algorithm favors the most recently…

    PPC Hero- 18 readers -
  • ‘Creepy data’: how to avoid spooking your customers

    … Halloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for candy. I’m terrified that they won’t come, and I’ll have to eat all of the leftovers myself. But, for marketers, there’s something even scarier than a stoop full of Elsas and Annas, Spidermen and Minions. It’s the dreaded “creepy data…

    Search Engine Watchin How To's- 28 readers -
  • Improve Social Proof By Generating More Reviews

    … are monitored, reviewed and acted upon will go a long way in ensuring people feel like they will be listened to. Remarketing For More Than Missed Sales Opportunities As well as using remarketing to increase potential sales from people who have failed to purchase, there are lots of opportunities to use it to influence people post purchase. Creating…

    State of Digitalin Paid Search- 20 readers -
  • Google’s Responsive Display Ads Pack A Punch

    … September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Time for the training…

    PPC Heroin Paid Search- 20 readers -
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