Remarketing

    • 3 ways to scale your SEM efforts when you are hitting a wall

      It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. What do we do next? How do we continue to push forward and scale our paid search accounts to capitalize on intent? Below are a few strategies to break ...

      Search Engine Watchin Affiliate Paid Search- 12 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    … opportunities to educate your prospects and customers as well as provide them alternative engagement opportunities. Included are e-receipt, purchase confirmations, back orders, order confirmation, shipping confirmations and returns or refund email triggers. Account Email – Notifications to consumers of changes to their account, like password updates…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • 3 ROI-positive ways to segment your remarketing audiences

    … Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing efforts? It’s not a one-size-fits-all endeavor; segmentation is a huge part of the picture. In other words, don’t just dump everyone who has visited your site and remarket to them; think about how…

    Search Engine Watch- 15 readers -
  • How to Take Your Retargeting To The Next Level

    … February 22, 2017 You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad…

    PPC Heroin Paid Search How To's Retargeting- 16 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    … single-channel shoppers Tweet This! requiring marketers to develop complex campaigns that follow potential buyers and lead them to a purchase whether they’re in the store, mobile, or anywhere in between. Product remarketing – On average, it requires seven touchpoints before you can lead a buyer back Tweet This! Remarketing is now an essential strategy for every ecommerce marketer. Make sure to consider these important trends while creating your ecommerce marketing strategy for 2017. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Working Together in Perfect Harmony: Digital Advertising + Content Marketing

    … and some argue that it’s ineffective. However, I’d argue that—when done right—digital advertising can work in beautiful harmony with your content marketing efforts. #1 – Get your content in front of more people. While this one seems pretty obvious, it’s important to mention because it keeps things in perspective. The most successful content marketers…

    TopRank®in Paid Search Content- 27 readers -
  • Reach New Audiences Through AdRoll Prospecting

    … through AdRoll web or Facebook campaigns What To Expect Since AdRoll Prospecting is a high funnel strategy to gain new site visitors, it’s important to have realistic performance expectations and relay those to your team or clients. Conversion rates will probably be lower than direct remarketing AdRoll web or Facebook campaigns. The goal…

    PPC Heroin Paid Search- 27 readers -
  • Save time by applying audience lists at the campaign level

    … Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to a purchase. Remarketing lists for search ads (RLSA) and Customer Match can help you do that by customizing your campaigns for people who’ve previously interacted with your business. However, getting started can be time…

    Rob Newton/ Inside AdWordsin Paid Search- 25 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … Facebook Thursday announced the launch of dynamic ads for mobile application installs. The social network pointed out research from Gartner showing that smartphone sales were at least 10 percent higher in the fourth quarter of 2015 than in any other quarter that year, adding that purchases of smartphones lead to app downloads. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)

    … November 1, 2016 As a new AdRoll user, I have been surprised by many of the optimizations AdRoll representatives recommend. Advertisers using AdRoll must learn how to work with the platform’s algorithm in order to maximize impressions and leads. The 4 techniques listed in this post are changes to implement if you want increased traffic…

    PPC Hero- 13 readers -
  • ‘Creepy data’: how to avoid spooking your customers

    … Halloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for candy. I’m terrified that they won’t come, and I’ll have to eat all of the leftovers myself. But, for marketers, there’s something even scarier than a stoop full of Elsas and Annas, Spidermen and Minions. It’s the dreaded “creepy data…

    Search Engine Watchin How To's- 27 readers -
  • Improve Social Proof By Generating More Reviews

    … are monitored, reviewed and acted upon will go a long way in ensuring people feel like they will be listened to. Remarketing For More Than Missed Sales Opportunities As well as using remarketing to increase potential sales from people who have failed to purchase, there are lots of opportunities to use it to influence people post purchase. Creating…

    State of Digitalin Paid Search- 17 readers -
  • Google’s Responsive Display Ads Pack A Punch

    … September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Time for the training…

    PPC Heroin Paid Search- 19 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    … engagement opportunities. Included are purchase confirmations, back orders, shipping confirmations and returns or refund email triggers. Account Email – Notifications to consumers of changes to their account, like password updates, changes to email, profile changes, etc. Personal Event Email – Birthday, anniversary, and other personal milestones…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
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