Remarketing

  • 3 ROI-positive ways to segment your remarketing audiences

    … you can segment visitors into groups of identifiable characteristics that can allow you to create a more tailored (and ROI-positive) experience. In this post, we’ll explore three simple segmentation types that can drive huge results for your remarketing dollar. 1) Audience segmentation based on website interaction This allows us to understand…

    Search Engine Watch- 15 readers -
  • How to Take Your Retargeting To The Next Level

    February 22, 2017 You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad for that.

    PPC Hero- 14 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    …. SSL2Buy, a global SSL provider, has come up with ten eCommerce trends to watch for in 2017 compiled into this beautiful infographic: The End of Black Friday and Cyber Monday – since you don’t need to leave your couch and fight in lines, ecommerce is reducing the impact of these sales days and purchase behavior is spreading to the entire month…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Working Together in Perfect Harmony: Digital Advertising + Content Marketing

    Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Odden likes to say: “Content isn’t King. It’s the Kingdom.” But the kingdom is crowded.

    TopRank®- 22 readers -
  • Reach New Audiences Through AdRoll Prospecting

    … January 9, 2017 AdRoll Prospecting is a high funnel product used to find new users to target and add to your retargeting audience lists. AdRoll Prospecting is like AdWords similar audiences in that both use previous site visitors to determine new users based on shared behaviors. If AdRoll retargeting web and/or Facebook campaigns have been…

    PPC Heroin Paid Search- 24 readers -
  • Save time by applying audience lists at the campaign level

    … Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to a purchase. Remarketing lists for search ads (RLSA) and Customer Match can help you do that by customizing your campaigns for people who’ve previously interacted with your business. However, getting started can be time…

    Rob Newton/ Inside AdWordsin Paid Search- 24 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    …-value. Drive repeat actions: Once the right customers have your app, the challenge is keeping them engaged over time. App remarketing is an effective way to re-engage people who have already installed your app—letting you market to them based on what they’ve been browsing. This is critical as more and more people turn to mobile for shopping…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)

    … November 1, 2016 As a new AdRoll user, I have been surprised by many of the optimizations AdRoll representatives recommend. Advertisers using AdRoll must learn how to work with the platform’s algorithm in order to maximize impressions and leads. The 4 techniques listed in this post are changes to implement if you want increased traffic…

    PPC Hero- 12 readers -
  • ‘Creepy data’: how to avoid spooking your customers

    … Halloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for candy. I’m terrified that they won’t come, and I’ll have to eat all of the leftovers myself. But, for marketers, there’s something even scarier than a stoop full of Elsas and Annas, Spidermen and Minions. It’s the dreaded “creepy data…

    Search Engine Watchin How To's- 22 readers -
  • Improve Social Proof By Generating More Reviews

    … its guidelines when it comes to reviews and in turn Trustpilot and Feefo has now increased the amount of reviews needed from 30 to 150 reviews, a fivefold increase, for stars to show in the search results page. Why is this important? As well as on site social proof, seeing reviews and star ratings in the search pages will often give a big increase…

    State of Digitalin Paid Search- 15 readers -
  • Google’s Responsive Display Ads Pack A Punch

    … September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Time for the training…

    PPC Heroin Paid Search- 17 readers -
  • 10 Types of Triggered Email Campaigns You Should Implement

    … for triggered email campaigns that your marketing team should have implemented. The broad categories of triggered email campaigns fall under lifecycle, transactional, remarketing, and real-time triggers. More specifically, triggered email campaigns include: Welcome Email – This is the time to set the relationship, and provide guidance…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 17 Tips from the Industry and Creator Tracks at VidCon 2016

    … and type of creator at VidCon. Hopefully this list of the top tips from VidCon 2016 has a few gems you haven’t heard before, if not you may want to talk to Hank Green about speaking at next year’s convention. 17 Killer Tips for Online Video Success: VidCon 2016 #1 Consider metrics other than growth. Sometimes it’s not all about growing an audience…

    Andy Smith/ ReelSEOin YouTube- 18 readers -
Get the top posts daily into your mailbox!
More from around the web