Remarketing

  • The Benefits of Online Remarketing

    … brand logo or offerings, they are more likely to follow through to your website. So how is remarketing done? Above is a diagram showing the usual process involved in remarketing campaigns. First, potential customers visit your business website. However, they don’t make a conversion and instead continue to a different site. Next, you expose them…

    Growmapin Paid Search- 24 readers -
  • Facebook Custom Audience Targeting Updates

    … September 7, 2017 Almost a year ago I wrote about the ability to build remarketing audiences in Facebook without a user having to actually leave Facebook and visit a site. It’s a unique way to try and “meet” people where they are and learn something about them. It’s also a pretty powerful technique for filtering out your best potential…

    PPC Heroin Social Facebook- 11 readers -
  • 5 remarketing strategies to prep for Q4

    … Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite remarketing strategies below. 1. Dynamic…

    Search Engine Watch- 16 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    …, bid management, brand protection, call tracking, competitor analysis, CRO, reporting, retargeting, and social. You’ll also find a Quick Reference Guide that Hanapin experts put together to discuss quick details on a couple of the platforms we work with personally. The Guide offers what we use their services for, how they work for our own clients…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!

    … July 19, 2017 In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across a number of states…

    PPC Heroin Paid Search- 16 readers -
  • 3 ROI-positive ways to segment your remarketing audiences

    … Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing efforts? It’s not a one-size-fits-all endeavor; segmentation is a huge part of the picture. In other words, don’t just dump everyone who has visited your site and remarket to them; think about how…

    Search Engine Watch- 15 readers -
  • How to Take Your Retargeting To The Next Level

    … February 22, 2017 You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad…

    PPC Heroin Paid Search How To's Retargeting- 19 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    … single-channel shoppers Tweet This! requiring marketers to develop complex campaigns that follow potential buyers and lead them to a purchase whether they’re in the store, mobile, or anywhere in between. Product remarketing – On average, it requires seven touchpoints before you can lead a buyer back Tweet This! Remarketing is now an essential strategy for every ecommerce marketer. Make sure to consider these important trends while creating your ecommerce marketing strategy for 2017. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 37 readers -
  • Reach New Audiences Through AdRoll Prospecting

    … through AdRoll web or Facebook campaigns What To Expect Since AdRoll Prospecting is a high funnel strategy to gain new site visitors, it’s important to have realistic performance expectations and relay those to your team or clients. Conversion rates will probably be lower than direct remarketing AdRoll web or Facebook campaigns. The goal…

    PPC Heroin Paid Search- 28 readers -
  • Save time by applying audience lists at the campaign level

    … Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to a purchase. Remarketing lists for search ads (RLSA) and Customer Match can help you do that by customizing your campaigns for people who’ve previously interacted with your business. However, getting started can be time…

    Rob Newton/ Inside AdWordsin Paid Search- 25 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … event optimization to identify the customers who are more likely to take valuable actions after downloading an app—such as completing a level in a game, booking a trip or making a purchase. Marketers are already seeing the value of this functionality; in fact, more than one-half of Facebook’s top 100 apps use app event optimization to reach high…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
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