Remarketing Lists For Search Ads

    • How to use Google’s new demographic targeting for search ads

      Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing.

      Search Engine Watchin How To's- 13 readers -
  • Save time by applying audience lists at the campaign level

    … Reaching your most valuable and engaged customers at the moment they’re ready to act is critical in moving them along the path to a purchase. Remarketing lists for search ads (RLSA) and Customer Match can help you do that by customizing your campaigns for people who’ve previously interacted with your business. However, getting started can be time…

    Rob Newton/ Inside AdWordsin Paid Search- 24 readers -
  • Creating A Full Funnel Marketing Strategy With AdWords

    … that have only reached the homepage and have not gone further into the site Educate audience more about your products Branded Top Search Campaigns This is usually not recommended since bidding on search terms can be expensive and does not generate the required ROI at this level of the funnel. Eg – ‘Is Thailand affordable’ This searcher needs…

    PPC Heroin Paid Search EMail Twitter- 12 readers -
  • Predicting RLSA Expansion In 2015

    … Welcome to another edition of series week at PPC Hero! This week we’ll be discussing our predictions for 2015. Sarah starts us off as she foresees an expansion in the usage of Remarketing Lists for Search Ads (RLSA), leading to more of a persona based approach. Definition from Google Think of RLSA According to Google, “49% of customers…

    Sarah Stemen/ PPC Hero- 13 readers -
  • Use Remarketing For Search This Holiday Season

    … (which implies that they are actively seeking something relevant) makes this a very useful method of targeting. Many people do their holiday shopping online, so if you haven’t implemented Remarketing List For Search Ads (RLSA) in your accounts yet, now might be a good time to start! How It Works RLSA is simple to set up, especially if you have…

    Kristina Mclane/ PPC Hero- 4 readers -
  • Take Advantage of AdWords Audiences With RLSA Campaigns

    … Are you taking advantage of the Audiences tab in AdWords? If not, why not? This tab gives you the option to add audiences (groups of users who have visited your site) to your existing search campaigns and bid differently for them. This technique is known as Remarketing List For Search Ads (RLSA's). Your bidding strategy can become increasingly…

    Emma Welland/ PPC Heroin Paid Search- 11 readers -