Rentrak

Rentrak Corporation (NASDAQ: RENT) is a global media measurement and research company serving the entertainment industry. Rentrak is headquartered in Portland, Oregon, United States, with additional U.S. and international offices and employs more than 450 people worldwide.
Posts about Rentrak
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … of the purchase process. Cross-device behavior and activity makes consumers more elusive, or at the very least, multiplies the amount of effort marketers must apply to effectively intersect them. From a media perspective, programmatic buying, as we saw in our interview with NinthDecimal’s David Staas, helps marketers target ads more accurately…

    Street Fight- 29 readers -
  • All Politics Is Data for 2016 and Beyond

    … machinery is starting to retool to move at the speed of consumers. What’s different this time around is the quantity, quality, and availability of digital data. “You’re now able to scale a lot of these local campaigns that you weren’t able to do before,” said JC Medici, national director of politics and advocacy for Rocket Fuel. “In 2012, it was more…

    Street Fightin Mobile- 9 readers -
  • #SFSW15 VIDEO: Tying TV and Mobile to Measure Real-World Store Visitation

    … advertising. This link allows networks to evaluate linear television advertising’s success at prompting consumers to visit advertised stores. Rentrak set-top boxes were the key to the connection between mobile and TV. Rentrak anonymously registers the television-viewing habits of those who use its boxes, thus creating a location-based record…

    Street Fight- 18 readers -
  • Can Mobile Help TV Networks Track In-Store Visits? PlaceIQ Thinks So

    …. Earlier this month, PlaceIQ teamed with Nielsen competitor Rentrak to provide an unnamed TV network with data that could connect viewership with foot traffic to an unnamed “large retailer.” According to data released by the firms, consumers who watched the television network were twice as likely to visit the store, and when the retailer also…

    Steven Jacobs/ Street Fight- 7 readers -
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