Rentrak

Rentrak Corporation (NASDAQ: RENT) is a global media measurement and research company serving the entertainment industry. Rentrak is headquartered in Portland, Oregon, United States, with additional U.S. and international offices and employs more than 450 people worldwide.
Posts about Rentrak
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … earlier this year, for example, to track whether ads viewed on a mobile device led to a store visit or a purchase, and if so, to measure how much the consumer spent. NinthDecimal added partnerships with ZenithOptimedia and TiVo to measure ads’ real-world influence. More widespread implementation of beacons also may help marketers tackle the issue. Noah Elkin is Street Fight’s managing editor. …

    Street Fight- 30 readers -
  • All Politics Is Data for 2016 and Beyond

    … The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” The 2012 presidential campaign awakened politicians on both sides of the aisle to the opportunities presented by sophisticated local media targeting, both via traditional channels, most notably TV, and online…

    Street Fightin Mobile- 12 readers -
  • #SFSW15 VIDEO: Tying TV and Mobile to Measure Real-World Store Visitation

    … #SFSW15 VIDEO: Tying TV and Mobile to Measure Real-World Store Visitation June 15, 2015 by Joseph Zappa Leave a Comment Filed Under: #SFSW15 While advertisers increasingly recognize mobile’s potential, few fully comprehend the revolutionary impact it can make on marketing, said PlaceIQ CEO Duncan McCall in a presentation at Street Fight…

    Street Fight- 18 readers -
  • Can Mobile Help TV Networks Track In-Store Visits? PlaceIQ Thinks So

    …. Earlier this month, PlaceIQ teamed with Nielsen competitor Rentrak to provide an unnamed TV network with data that could connect viewership with foot traffic to an unnamed “large retailer.” According to data released by the firms, consumers who watched the television network were twice as likely to visit the store, and when the retailer also…

    Steven Jacobs/ Street Fight- 8 readers -
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