Rentrak

Rentrak Corporation (NASDAQ: RENT) is a global media measurement and research company serving the entertainment industry. Rentrak is headquartered in Portland, Oregon, United States, with additional U.S. and international offices and employs more than 450 people worldwide.
Posts about Rentrak
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … and acquisition activity has begun to address this hurdle. For example, among measurement firms, comScore’s merger with Rentrak is designed to better understand when, how, and on what devices people are consuming media. On the media side, Verizon’s acquisition of AOL and AOL’s subsequent purchase of Millennial Media created an ad-targeting powerhouse…

    Street Fight- 30 readers -
  • All Politics Is Data for 2016 and Beyond

    … at data from local sources in political planning and ad buying — no one’s debating whether that should be done anymore,” said Carol Davidsen, Rentrak‘s vice president of politics and a veteran of President Obama’s 2012 re-election campaign, in a panel discussion at last month’s Street Fight Summit. Rocket Fuel’s JC Medici and Rentrak’s Carol…

    Street Fightin Mobile- 11 readers -
  • #SFSW15 VIDEO: Tying TV and Mobile to Measure Real-World Store Visitation

    … advertising. This link allows networks to evaluate linear television advertising’s success at prompting consumers to visit advertised stores. Rentrak set-top boxes were the key to the connection between mobile and TV. Rentrak anonymously registers the television-viewing habits of those who use its boxes, thus creating a location-based record…

    Street Fight- 18 readers -
  • Can Mobile Help TV Networks Track In-Store Visits? PlaceIQ Thinks So

    … presented a mobile ad to the shopper, that rate more than doubled. “TV is going to drive performance — and while Coca Cola may never to tie media to an in-store visit, others will,” Duncan McCall, chief executive at PlaceIQ, told me in an interview. “The TV companies are going to go kicking and screaming into this new reality where…

    Steven Jacobs/ Street Fight- 8 readers -
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