Rentrak

Rentrak Corporation (NASDAQ: RENT) is a global media measurement and research company serving the entertainment industry. Rentrak is headquartered in Portland, Oregon, United States, with additional U.S. and international offices and employs more than 450 people worldwide.
Posts about Rentrak
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … and acquisition activity has begun to address this hurdle. For example, among measurement firms, comScore’s merger with Rentrak is designed to better understand when, how, and on what devices people are consuming media. On the media side, Verizon’s acquisition of AOL and AOL’s subsequent purchase of Millennial Media created an ad-targeting powerhouse…

    Street Fight- 27 readers -
  • All Politics Is Data for 2016 and Beyond

    … Davidsen speaking at last month’s Street Fight Summit All signs indicate rival campaigns are moving full steam ahead to outspend each other at both the national and local level, making political ad spending a sizable growth market next year. It’s forecast to reach $11.4 billion in 2016, up 20 percent from 2012, according to Borrell Associates. Add…

    Street Fightin Mobile- 8 readers -
  • #SFSW15 VIDEO: Tying TV and Mobile to Measure Real-World Store Visitation

    … advertising. This link allows networks to evaluate linear television advertising’s success at prompting consumers to visit advertised stores. Rentrak set-top boxes were the key to the connection between mobile and TV. Rentrak anonymously registers the television-viewing habits of those who use its boxes, thus creating a location-based record…

    Street Fight- 18 readers -
  • Can Mobile Help TV Networks Track In-Store Visits? PlaceIQ Thinks So

    …. Earlier this month, PlaceIQ teamed with Nielsen competitor Rentrak to provide an unnamed TV network with data that could connect viewership with foot traffic to an unnamed “large retailer.” According to data released by the firms, consumers who watched the television network were twice as likely to visit the store, and when the retailer also…

    Steven Jacobs/ Street Fight- 7 readers -
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