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When your business needs to increase revenue, where is the first place you look? If you’re like many businesses, you focus the bulk of your time and budget on acquiring new customers. While new business is an important part of creating a profitable business, it’s probably not the best use of your time and money.
… Published 3 hours ago 21 It’s a relatable question that most marketers pressed for time are wrestling with. What’s more important – earning new quality leads that will eventually stimulate growth or focusing on maximizing the relationships you have with current customers? As a longtime marketer, I can understand both points of view…