• What Can You Measure on Twitter?

    … followers you are adding each day/week/month. Useful for objectives like brand awareness. Retweets: The number of retweets each of your tweets receives. Useful for objectives like reach, brand awareness, engagement with customers. Favorites: The number of favorites each of your tweets receives. Useful for objectives like brand awareness, engagement…

    Lauren Dugan/ AllFacebookin Social Twitter- 9 readers -
  • Twitter Q1 2016 Revenue Falls Short of Analysts’ Projections

    … to sequential growth in monthly active usage, driven by seasonality and marketing initiatives. We also saw deepening engagement (likes, replies and retweets) driven by a few important product launches, including the enhancements to the timeline and the Twitter-Periscope integration. We remain focused on disciplined execution to drive sustained audience…

    David Cohen/ Inside Facebookin Social Twitter- 7 readers -
  • Tumblr Brings Back Replies With Improved Features

    … Tumblr has announced the return of replies on its platform, following the removal of the feature a few months ago. In the process, the feature has been improved, as users can now reply to posts multiple times, and reply to their own posts. In addition, users can see all of a post’s replies in a single place, and chat about content ‘even…

    Inside Facebook- 10 readers -
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