Report

  • Ramadan Online: Holy-Month Related Video Content That Resonates

    … We’re well into the Muslim holy month of Ramadan, which began on May 26th and lasts until June 24th, and we’ve already seen a lot of online video content related to this time of prayer and fasting. Tubular Labs looked at videos uploaded during Ramadan of last year (6/6/16 – 7/5/16) to find trends in content related to the holy month and to see…

    ReelSEOin Content YouTube- 19 readers -
  • Flurry: Mobile App Usage Increased 11% in 2016

    … Flurry Analytics released a new report, which analyzed the time users spent in mobile applications in 2016. The data showed that overall app usage in 2016 grew by 11 percent when compared to 2015, and that time spent in apps grew by 69 percent. Messaging and social apps saw year-over-year session growth of 44 percent, while personalization…

    AllFacebook- 24 readers -
  • Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report)

    … with the same time period in 2015, from $330 million to $500 million worldwide. According to Sensor Tower, more than 87 percent of the gross in-app revenue earned by apps on the iTunes App Store and Google Play during the Christmas holiday in 2016 came from games. Overall, games accounted for approximately $439.5 million in worldwide in-app revenue…

    AllFacebook- 29 readers -
  • Consumers Uncertain of the Validity of Social Commerce Transactions (Survey)

    … media. This suggests an attribution disconnect wherein users make a purchase and remain unaccounted for in standard metrics. The other challenge is that the majority of users remain skeptical about purchasing directly through social platforms. The survey showed that 77 percent of respondents avoided social shopping transactions because of concerns…

    AllTwitterin Social- 24 readers -
  • Survey: 50% of Users Have Never Paid to Download an App

    … Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications. For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October. On the topic of discovering mobile apps, the survey showed…

    AllFacebookin Google- 20 readers -
  • Report: Average App Session Length Is Around 5 Minutes

    … Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016. Specifically, Opera Mediaworks said the amount of time users…

    Inside Facebook- 22 readers -
  • What Can We Learn From the Top 30 Brands on Facebook? (Report)

    … It’s important to pay close attention to the tactics employed by industry leaders; they provide general insights for your strategy. Within social media marketing, the industry leaders to pay attention to are the big brands that are attracting massive fan bases. A report from social media analytics and bookmarking platform Quintly examined…

    Inside Facebookin Social Facebook YouTube- 24 readers -
  • Liftoff: Female App Users 34% More Likely to Purchase Than Males

    … Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps. Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found…

    Inside Facebook- 17 readers -
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