• A 180 of Google Analytics 360

    … Manager DoubleClick for Publishers DoubleClick Search. The free version of analytics offers a great basic integration set: AdWords, AdSense, Search Console and DoubleClick AdExchange. However, if your company dabbles in programmatic the level of data available to be passed across the analytics and Double Click platform is unprecedented. You can…

    PPC Heroin Paid Search EMail Google- 16 readers -
  • Prioritizing Your PPC Platform Needs

    … the most, in terms of morale? Why? I’d recommend giving them these multiple choice options, as open-ended questions might not help you find a PPC platform so much as identifying team or workload issues. Attribution Bid management Brand protection Call tracking Competitor Analysis CRO Reporting Retargeting Social What part of their PPC responsibilities…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • Google Data Studio: Revisited

    … tutorials to help guide you through report set up. Overall I have been impressed with Data Studio. I was pleased to find the platform less buggy, and templates make report set up a snap. My clients love that they can manipulate the dates ranges within the report itself, and it can be shared in real-time. Whether you’re looking for a new weekly/monthly reporting platform, or just want some cool dashboards, Data Studio is worth looking into – especially now that it’s free! …

    Rachael Law/ PPC Heroin Paid Search Google- 17 readers -
  • When to Ban Social Media Trolls and Prevent Harassment

    …, threats or spam,” is clear enough and provides justification for dealing with inappropriate interactions. If a brand has this problem and chooses to delete comments or ban a user after their content has been seen, it’s usually a good idea to make a public comment (utilizing your customary brand voice), stating that while the brand “has a general…

    AllFacebookin Social Facebook Twitter- 39 readers -
  • Facebook Takes Fake News Fight to Germany

    … Facebook is extending its efforts to combat fake news to Germany. The social network announced in December that it was turning to third-party fact-checking organizations to help combat fake news and hoaxes, as well as making it easier for users to report fake news and flag questionable posts. Speculation that fake news on Facebook affected…

    David Cohen/ AllTwitterin Social Facebook- 28 readers -
  • While We’re Going After Fake News, How About Ad Scams, Too?

    … by avoiding clickbait ads, Facebook’s need to crack down on scams is more pressing. Waiting for consumers to complain about ads isn’t an effective policing strategy for scams. If Facebook can use algorithms to keep clickbait out of News Feed, it can similarly bar and blacklist scammers. It’s time, in other words, for publishers to treat digital like…

    AllTwitterin Social Facebook How To's- 34 readers -
  • R.I.P. Journalism: Why 2016 Sucked for Digital News

    … 2016 was an interesting year for journalism, to say the very least. It was a year of closures, acquisitions, layoffs (lots and lots of layoffs), reinvention and reorganization. Why? Because very few have cracked the code on how to make digital news profitable. Publishers are facing two major issues when it comes to turning digital news…

    Visual.lyin Social- 25 readers -
  • How Storytelling can Up your PPC Reports

    … December 2, 2016 Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search. But, for most of us… that’s…

    PPC Heroin Affiliate- 14 readers -
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