Reporting

  • How To Pair The New Supermetrics Native Connectors To Data Studio

    … in reporting. These include Facebook Ads, Instagram Ads, Twitters Ads, Bing Ads, LinkedIn Ads, and Adobe Analytics to name a few of the new connectors. Connecting Supermetrics to Data Studio Getting the connectors into place is easy. Data Studio has created a community of connectors to import data from non-Google sources. The hardest step is getting…

    PPC Heroin How To's- 14 readers -
  • Prioritizing Your PPC Platform Needs

    … the most, in terms of morale? Why? I’d recommend giving them these multiple choice options, as open-ended questions might not help you find a PPC platform so much as identifying team or workload issues. Attribution Bid management Brand protection Call tracking Competitor Analysis CRO Reporting Retargeting Social What part of their PPC responsibilities…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • Google Data Studio: Revisited

    … tutorials to help guide you through report set up. Overall I have been impressed with Data Studio. I was pleased to find the platform less buggy, and templates make report set up a snap. My clients love that they can manipulate the dates ranges within the report itself, and it can be shared in real-time. Whether you’re looking for a new weekly/monthly reporting platform, or just want some cool dashboards, Data Studio is worth looking into – especially now that it’s free! …

    Rachael Law/ PPC Heroin Paid Search Google- 17 readers -
  • When to Ban Social Media Trolls and Prevent Harassment

    … X sucks. I hate their widgets!”) and the person does not respond to attempts to engage, you can mute the offender. And if they are tagging you by name and/or pestering the brand while ignoring your attempt to assist them, you can filter out their mentions by shadow-blocking them using available software solutions. If your brand is being attacked…

    AllFacebookin Social Facebook Twitter- 38 readers -
  • Facebook Takes Fake News Fight to Germany

    … Facebook is extending its efforts to combat fake news to Germany. The social network announced in December that it was turning to third-party fact-checking organizations to help combat fake news and hoaxes, as well as making it easier for users to report fake news and flag questionable posts. Speculation that fake news on Facebook affected…

    David Cohen/ AllTwitterin Social Facebook- 28 readers -
  • While We’re Going After Fake News, How About Ad Scams, Too?

    … is not only aligning itself with such questionable content, but forcing readers to be subjected to clickbait ads or go elsewhere. That’s the wrong approach. Publishers like The Guardian, The Times (U.K.) and The Washington Post have avoided running such ads, although the latter two use paywalls. While such publishers are helping their reputations…

    AllTwitterin Social Facebook How To's- 33 readers -
  • R.I.P. Journalism: Why 2016 Sucked for Digital News

    … reporting. The dependence on digital advertising as a driving revenue source isn’t working. Publishers are being paid by advertisers on a CPM basis (how many thousands of impressions an ad receives) but the rising prominence of ad blockers has thrown a huge wrench into this business model. In 2015, publishers lost $22 billion to ad blockers – according…

    Visual.lyin Social- 25 readers -
  • How Storytelling can Up your PPC Reports

    … December 2, 2016 Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search. But, for most of us… that’s…

    PPC Heroin Affiliate- 14 readers -
  • YouTube Gives Video Creators More Control Over Comments

    … YouTube introduced a handful of features aimed at giving video creators more control over the comments on their channels. Product manager Courtney Lessard wrote in a blog post that the following three features have rolled out: Pinned comments: Video creators can promote specific comments by pinning them to the top of their feeds, enabling them…

    David Cohen/ AllFacebookin Social Google YouTube- 23 readers -
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