Reporting And Analytics

  • Seize holiday shopping moments with new tools and insights

    … This holiday season, shoppers are acting more quickly and more purposefully than ever before, with 7% less time spent in each mobile shopping session.1 Yet those same shoppers are making 64% more mobile purchases than last year in the retail category, according to Google Analytics data.2 Intent-filled shopping micro-moments will replace…

    Rob Newton/ Inside AdWords- 6 readers -
  • Suite of automated bidding solutions for Google Shopping

    … Last year, we launched powerful reporting and campaign management features like Auction insights to provide more visibility into the auction and ranking for Google Shopping. Going one step further today, we’re excited to introduce a suite of bidding strategies for Shopping campaigns. These enable you to go beyond manual max CPC bidding…

    Rob Newton/ Inside AdWordsin Google- 16 readers -
  • Are your Product Listing Ads ready for August 31st?

    … Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September. Phase…

    Rob Newton/ Inside AdWords- 1 readers -
  • New Shopping Campaigns Upgrade Tool

    … This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’t yet, we’re introducing a new upgrade tool that’ll help you upgrade in a matter of clicks. This tool…

    Rob Newton/ Inside AdWords- 23 readers -
  • Win the Digital Shelf with Our New Guide to Shopping Campaigns

    … We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers. To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping…

    Rob Newton/ Inside AdWords- 2 readers -
  • New and Improved Content API for Shopping

    A few years ago, we introduced the Google Content API for Shopping to help you manage and update your Google Merchant Center product information programmatically and at scale. Today, we’re excited to announce a new version of this API, giving you more insight into your data quality and new options to help you keep your data fresh.

    Rob Newton/ Inside AdWords- 1 readers -