Reporting And Analytics

  • Seize holiday shopping moments with new tools and insights

    … shopping marathons this season, and we’re rolling out three new features to help retailers act on these critical moments. Optimize your shopping bids with remarketing lists We’re excited to extend remarketing capabilities to both shopping ads (PLAs) and local inventory ads (LIAs) with shopping remarketing lists. Now you can optimize your shopping bids…

    Rob Newton/ Inside AdWords- 6 readers -
  • Suite of automated bidding solutions for Google Shopping

    … to deliver specific bids for each auction, tailored to people’s context. Maximize Clicks If you’re looking to capture as much traffic as possible within your budget, this is the bidding strategy for you. Maximize clicks will automatically adjust your bids and is also a great way to promote doorbusters on your website or in-store with local inventory ads…

    Rob Newton/ Inside AdWordsin Google- 18 readers -
  • Are your Product Listing Ads ready for August 31st?

    … Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September. Phase…

    Rob Newton/ Inside AdWords- 1 readers -
  • New Shopping Campaigns Upgrade Tool

    … This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’t yet, we’re introducing a new upgrade tool that’ll help you upgrade in a matter of clicks. This tool…

    Rob Newton/ Inside AdWords- 23 readers -
  • Scale your Shopping campaigns with bulk uploads and AdWords Editor

    With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire, we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the retail ...

    Rob Newton/ Inside AdWords- 28 readers -
  • Win the Digital Shelf with Our New Guide to Shopping Campaigns

    … We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers. To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping…

    Rob Newton/ Inside AdWords- 2 readers -
  • New and Improved Content API for Shopping

    … A few years ago, we introduced the Google Content API for Shopping to help you manage and update your Google Merchant Center product information programmatically and at scale. Today, we’re excited to announce a new version of this API, giving you more insight into your data quality and new options to help you keep your data fresh. With this new…

    Rob Newton/ Inside AdWordsin Content- 1 readers -
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