Reporting / Conversion Tracking

  • Prioritizing Your PPC Platform Needs

    … August 8, 2017 The right PPC platforms can make a huge difference for agencies or in-house teams. However, picking one can be overwhelming. You can minimize the burden and confusion by asking your team a few questions. Once you have answers, you can continue your research using the Best PPC Platforms for PPC Management. Ask the Right…

    PPC Heroin Paid Search Retargeting- 15 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    … July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! Each company sent in an overview presentation of their services for your convenience…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • Save Your Precious Time: Quality, Fast Reporting DOES Exist!

    … May 15, 2017 We’re all constantly trying to speed up our reporting…but of course, without losing quality. It can be really difficult to discern which metrics you need, what data you should spend your precious time pulling, and how to compare data ranges. Luckily, we have some experts who are pumped to talk to you about how to make your…

    PPC Heroin Paid Search- 11 readers -
  • Using Supermetrics To Report PPC Projected Lag Revenue

    … April 25, 2017 Do you ever wonder why your Analytics revenue for the month is higher than your AdWords revenue during the same time period? Wouldn’t AdWords be more likely to give itself credit? What is more than likely occurring in this situation is that Analytics is attributing revenue to the current month from clicks that occurred last month…

    Jacob Brown/ PPC Heroin Paid Search- 21 readers -
  • The Long Lost Webinar Q&A

    … what Rainbow Cookies are and how they relate to PPC reporting? Check out “Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights” on demand! Just fill in the void at the end with this blog post. …

    PPC Heroin Paid Search- 14 readers -
  • Google Data Studio: Revisited

    February 13, 2017 Last year Google launched Data Studio in beta. We did a write up of our initial thoughts of the platform. While the idea behind it was good, there were some bugs that popped up here and there, especially when it came to adding data sources. You were also limited to only five reports with the free version. If you have more than a couple accounts to work with, this isn’t ideal.

    Rachael Law/ PPC Hero- 17 readers -
  • Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today

    … February 10, 2017 As we move into a new month, the joy of end-of-month reporting is still fresh in my mind. Each report is its own animal with varying platforms, date ranges, charts, metrics, you name it. However, the common denominator that I think we can all agree on is that each report takes time. Whether it is daily, weekly, monthly…

    PPC Heroin Paid Search- 18 readers -
  • Telling Your 2016 PPC Story Through Reporting

    …, you may be thinking, “Well, we saw some dips but there is always next year.” Either way, reporting is almost inevitable and will more than likely drive decisions and conversations going into 2017. Today, I will walk through three pointers for year-end reporting, where to begin, and where to keep the focus. You want to use the data to tell a story…

    PPC Heroin Affiliate Paid Search- 22 readers -
  • How Storytelling can Up your PPC Reports

    … December 2, 2016 Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search. But, for most of us… that’s…

    PPC Heroin Affiliate- 14 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    … with different program offerings where one program costs a lot more than another. Situation #2: A client sees different final step rates for one location & category compared to another: In the scenario above you can see different rates from a lead (conversion) to the final step (subscription). We’re adjusting the CPL Goals accordingly…

    Jacob Brown/ PPC Heroin Paid Search- 21 readers -
  • How To Master Bing Ads Reporting

    November 28, 2016 As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma, Stein Broeder, Aaron Lauper and Claire Lee.

    PPC Hero- 13 readers -
  • Use The AdWords Reports Tab With Authority

    … September 26, 2016 When I talk to people in any industry about reporting, after I pause for the obligatory deep sigh, the most common response I get is, “there is just so much information.” We have all been there, drowning in a sea of numbers and not sure how to best answer the questions that have been asked of us. If you have an AdWords…

    PPC Heroin Paid Search- 11 readers -
  • Are You Maximizing Your Revenue? Impression Share Reporting in Excel

    … be a good idea. But in what ways should we use this metric? The first area I like to utilize this metric for is to get a “room for growth” estimate on keywords that are currently in the account. Below is the step-by-step of this process: Step 1: Download a keyword list with performance metrics such as: Clicks, Impressions, Cost, Conversions, Total…

    Jacob Brown/ PPC Heroin Paid Search- 46 readers -
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