Reporting / Conversion Tracking

    • The Long Lost Webinar Q&A

      March 7, 2017 If you were on our webinar last week with NinjaCat, you may have noticed that after a fantastic presentation by Kristine Hyman and Paul Deraval, just as you were gearing up for the long-awaited Q&A, the audio decided to go out. Did you find yourself banging on your computer just a LITTLE to see if that would actually work? Yeah, us too.

      PPC Heroin Paid Search- 13 readers -
  • Google Data Studio: Revisited

    … tutorials to help guide you through report set up. Overall I have been impressed with Data Studio. I was pleased to find the platform less buggy, and templates make report set up a snap. My clients love that they can manipulate the dates ranges within the report itself, and it can be shared in real-time. Whether you’re looking for a new weekly/monthly reporting platform, or just want some cool dashboards, Data Studio is worth looking into – especially now that it’s free! …

    Rachael Law/ PPC Heroin Paid Search Google- 14 readers -
  • Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today

    … not be shared). The “Email” option is what it sounds like. Simply click “Email” and you can send a PDF of the dashboard to anyone, with a custom message. Exporting will create a downloadable PDF of the dashboard. There are two ways to look at automation and dashboards. For one, if it is set up correctly, your report will automatically be there for you…

    PPC Heroin Paid Search- 16 readers -
  • Telling Your 2016 PPC Story Through Reporting

    …, you may be thinking, “Well, we saw some dips but there is always next year.” Either way, reporting is almost inevitable and will more than likely drive decisions and conversations going into 2017. Today, I will walk through three pointers for year-end reporting, where to begin, and where to keep the focus. You want to use the data to tell a story…

    PPC Heroin Affiliate Paid Search- 17 readers -
  • How Storytelling can Up your PPC Reports

    … December 2, 2016 Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search. But, for most of us… that’s…

    PPC Heroin Affiliate- 13 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    …?, is it pages visited? should they be hitting a certain page?). Be sure to send users in the research stage to more research-oriented pages and not just PPC-specific pages with lead forms. These are all items you need to be thinking about. In this scenario is there a perfect answer? No. With all of the attribution models available, I think…

    Jacob Brown/ PPC Heroin Paid Search- 10 readers -
  • How To Master Bing Ads Reporting

    … and plan for the future. In PPC, reporting allows us to track our progress over a specific period of time. This includes spend, traffic, leads and so forth. From that point, we can make predictions about the future and plan for success as we develop strategies to optimize our campaigns accordingly. While the principle of reporting is the same…

    PPC Heroin Affiliate Paid Search How To's- 11 readers -
  • Use The AdWords Reports Tab With Authority

    September 26, 2016 When I talk to people in any industry about reporting, after I pause for the obligatory deep sigh, the most common response I get is, “there is just so much information.” We have all been there, drowning in a sea of numbers and not sure how to best answer the questions that have been asked of us.

    PPC Hero- 9 readers -
  • Are You Maximizing Your Revenue? Impression Share Reporting in Excel

    … be a good idea. But in what ways should we use this metric? The first area I like to utilize this metric for is to get a “room for growth” estimate on keywords that are currently in the account. Below is the step-by-step of this process: Step 1: Download a keyword list with performance metrics such as: Clicks, Impressions, Cost, Conversions, Total…

    Jacob Brown/ PPC Heroin Paid Search- 31 readers -
  • Escape Your PPC Data Rut With These Four Reports

    … It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day…

    PPC Heroin Paid Search- 6 readers -
  • Creating A Full Funnel Marketing Strategy With AdWords

    …. The bottom would focus on SEM, remarketing, Product listing ads, and other forms of direct marketing. Full Funnel Targeting From Within One Console – AdWords Using different strategies and different tools is important but can become overwhelming and require large amounts of resources to manage. One of the biggest advantages of paid search…

    PPC Heroin Paid Search EMail Twitter- 10 readers -
  • Using Google Analytics for AdWords Conversion Tracking

    … of the customer cycle. However, there are other options. Today we’ll cover importing Google Analytics goals as conversions in Google AdWords. The Analytics code offers a few advantages for certain retailers. Getting Started The first step is setting up goals in Analytics. Goals are the equivalent of conversions in the Analytics ecosystem. Since…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 11 readers -
  • DIY: Easy URL Tracking

    … and Gemini. All four platforms are considered part of paid search. I can see not only how they compare to each other, but also how their combined paid search numbers compare with other channels, like organic or referrals. All About The Revenue For me, revenue on its own sells it. Not all platforms offer tracking beyond conversions. When all your…

    Kristina Mclane/ PPC Hero- 5 readers -
  • Introducing the Stockton Report: Find Keywords with Hidden Value

    … PPC Hero series week wraps up today as Kevin looks at how to find keywords with hidden value. Take a look at all report focused posts this week, including Carrie’s take on location extensions, Jacob’s assessment of the destination URL report, Kayla’s look at how to use client service reports to improve retention, and Rachael’s insight into two…

    Kevin Klein/ PPC Heroin Paid Search- 8 readers -
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