Reporting / Conversion Tracking

    • How To Master Bing Ads Reporting

      November 28, 2016 As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma, Stein Broeder, Aaron Lauper and Claire Lee.

      PPC Heroin Affiliate Paid Search How To's- 8 readers -
    • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

      November 29, 2016 Does a conversation like the one below sound familiar? Agency: What goals should we be targeting for this account? Client: Um, we typically shoot for a $100 CPL, but what do you think we should be targeting? So much goes into determining goals – and by no means should the goal stay constant across an entire account (in most cases).

      Jacob Brown/ PPC Heroin Paid Search- 7 readers -
    • How Storytelling can Up your PPC Reports

      December 2, 2016 Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search.

      PPC Heroin Affiliate- 5 readers -
  • Use The AdWords Reports Tab With Authority

    … September 26, 2016 When I talk to people in any industry about reporting, after I pause for the obligatory deep sigh, the most common response I get is, “there is just so much information.” We have all been there, drowning in a sea of numbers and not sure how to best answer the questions that have been asked of us. If you have an AdWords…

    PPC Heroin Paid Search- 8 readers -
  • Are You Maximizing Your Revenue? Impression Share Reporting in Excel

    … be a good idea. But in what ways should we use this metric? The first area I like to utilize this metric for is to get a “room for growth” estimate on keywords that are currently in the account. Below is the step-by-step of this process: Step 1: Download a keyword list with performance metrics such as: Clicks, Impressions, Cost, Conversions, Total…

    Jacob Brown/ PPC Heroin Paid Search- 24 readers -
  • Escape Your PPC Data Rut With These Four Reports

    … It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day…

    PPC Heroin Paid Search- 5 readers -
  • Creating A Full Funnel Marketing Strategy With AdWords

    … reporting models available through interfaces like Google Analytics which can give you a different perspective. View through conversions can also be helpful to an extent. Avinash Kaushik talks about how we need to be less wrong in our reporting. Using a different model will give us a better picture of the truth around the higher levels of the funnel. …

    PPC Heroin Paid Search EMail Twitter- 10 readers -
  • Using Google Analytics for AdWords Conversion Tracking

    … Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign ups. Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 9 readers -
  • DIY: Easy URL Tracking

    … to be created. The Google URL Builder is a tool that will add custom parameters to the end of your URLs. The website URL, campaign source, campaign medium and campaign name are the only necessary parameters, though additional ones can be added for ad groups, keywords and any other distinguishing parameters that you would like to add. There is another…

    Kristina Mclane/ PPC Hero- 5 readers -
  • Introducing the Stockton Report: Find Keywords with Hidden Value

    … key Analytics reports. AdWords is full of useful reports, available at just the click of a button. My fine colleagues have spent the week guiding you down these fruitful thoroughfares towards optimization. John Stockton is a hall of fame basketball player, known primarily for holding the NBA record for assists. It’s unlikely that John Stockton…

    Kevin Klein/ PPC Heroin Paid Search- 7 readers -
  • Use The Destination URL Report To Find Your Best Landing Pages

    … PPC Hero series week continues as we review how various reports can help you achieve your account goals. Yesterday, Carrie took a look at better reporting for location extensions. Today, Jacob dives into the destination URL report to find your best landing pages. The destination URL report, one of the many facets of the dimensions tab…

    Jacob Fairclough/ PPC Heroin Paid Search- 1 readers -
  • 10 Reasons You Will Save Time and Money with DoubleClick Search

    … Filters Example Executive Reporting Reporting is a major component of any bid management tool. Automated reports can save agencies and in house paid search teams massive amounts of time. DoubleClick Executive reports are easy and intuitive to build and maintain. You can create multiple tabs and copy and paste charts, graphs, and entire reports…

    Sarah Stemen/ PPC Heroin Paid Search Google- 3 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … performing ads will be seen more Rotate indefinitely – Ads will always be rotating evenly Technical PPC Conversion Tracking Advertisers have the ability to create conversion goals in order to gauge account performance. Both platforms provide code snippets that can be placed on key pages— generally order confirmation or thank you pages. Advertisers…

    Matt Umbro/ PPC Heroin Paid Search- 23 readers -
  • [New Webinar!] Seven Secrets To Beating Competitors on Google and Bing

    … Let's face it, paid search is a war. The competition on Google and Bing is fierce, and search marketers are looking for any advantage to drive more quality conversions for less. But while everyone tracks clicks and online conversions to optimize campaigns and bidding, many ignore the single best way to beat competitors: tracking phone calls…

    Jamie Newton/ PPC Hero- 5 readers -
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