Reporting / Conversion Tracking

  • Save Your Precious Time: Quality, Fast Reporting DOES Exist!

    … reporting more efficient. In this new webinar, Hanapin’s Jacob Fairclough and Supermetrics’ Zhao Hanbo will discuss the aspects that YOU need to keep at top of mind, and how to utilize spreadsheets to get the most out of your reporting. You’ll get expert PPC tips like: Why you should use spreadsheets over dashboarding or BI tools What you should specifically report on and why How setting up your reporting templates properly is the best way to speed them up Presented by: Zhao Hanbo Jacob Fairclough …

    PPC Heroin Paid Search- 11 readers -
  • Using Supermetrics To Report PPC Projected Lag Revenue

    … April 25, 2017 Do you ever wonder why your Analytics revenue for the month is higher than your AdWords revenue during the same time period? Wouldn’t AdWords be more likely to give itself credit? What is more than likely occurring in this situation is that Analytics is attributing revenue to the current month from clicks that occurred last month…

    Jacob Brown/ PPC Heroin Paid Search- 18 readers -
  • The Long Lost Webinar Q&A

    … what Rainbow Cookies are and how they relate to PPC reporting? Check out “Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights” on demand! Just fill in the void at the end with this blog post. …

    PPC Heroin Paid Search- 14 readers -
  • Google Data Studio: Revisited

    … February 13, 2017 Last year Google launched Data Studio in beta. We did a write up of our initial thoughts of the platform. While the idea behind it was good, there were some bugs that popped up here and there, especially when it came to adding data sources. You were also limited to only five reports with the free version. If you have more than…

    Rachael Law/ PPC Heroin Paid Search Google- 17 readers -
  • Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today

    … February 10, 2017 As we move into a new month, the joy of end-of-month reporting is still fresh in my mind. Each report is its own animal with varying platforms, date ranges, charts, metrics, you name it. However, the common denominator that I think we can all agree on is that each report takes time. Whether it is daily, weekly, monthly…

    PPC Heroin Paid Search- 18 readers -
  • Telling Your 2016 PPC Story Through Reporting

    … December 30, 2016 As the countdown to 2017 continues, sticking with the theme of wrapping up 2016 seems fitting. While PPC will continue full speed ahead going into 2017, one thing won’t change and that’s the performance of your PPC account in 2016. You may be thinking, “2016 was an amazing year, bring on the comparisons.” On the other hand…

    PPC Heroin Affiliate Paid Search- 21 readers -
  • How Storytelling can Up your PPC Reports

    … December 2, 2016 Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search. But, for most of us… that’s…

    PPC Heroin Affiliate- 13 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    … with different program offerings where one program costs a lot more than another. Situation #2: A client sees different final step rates for one location & category compared to another: In the scenario above you can see different rates from a lead (conversion) to the final step (subscription). We’re adjusting the CPL Goals accordingly…

    Jacob Brown/ PPC Heroin Paid Search- 19 readers -
  • How To Master Bing Ads Reporting

    November 28, 2016 As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma, Stein Broeder, Aaron Lauper and Claire Lee.

    PPC Hero- 13 readers -
  • Use The AdWords Reports Tab With Authority

    … September 26, 2016 When I talk to people in any industry about reporting, after I pause for the obligatory deep sigh, the most common response I get is, “there is just so much information.” We have all been there, drowning in a sea of numbers and not sure how to best answer the questions that have been asked of us. If you have an AdWords…

    PPC Heroin Paid Search- 11 readers -
  • Are You Maximizing Your Revenue? Impression Share Reporting in Excel

    … be a good idea. But in what ways should we use this metric? The first area I like to utilize this metric for is to get a “room for growth” estimate on keywords that are currently in the account. Below is the step-by-step of this process: Step 1: Download a keyword list with performance metrics such as: Clicks, Impressions, Cost, Conversions, Total…

    Jacob Brown/ PPC Heroin Paid Search- 41 readers -
  • Escape Your PPC Data Rut With These Four Reports

    … It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day…

    PPC Heroin Paid Search- 7 readers -
  • Creating A Full Funnel Marketing Strategy With AdWords

    … reporting models available through interfaces like Google Analytics which can give you a different perspective. View through conversions can also be helpful to an extent. Avinash Kaushik talks about how we need to be less wrong in our reporting. Using a different model will give us a better picture of the truth around the higher levels of the funnel. …

    PPC Heroin Paid Search EMail Twitter- 15 readers -
  • Using Google Analytics for AdWords Conversion Tracking

    … Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign ups. Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 15 readers -
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