Reporting / Conversion Tracking

    • Telling Your 2016 PPC Story Through Reporting

      December 30, 2016 As the countdown to 2017 continues, sticking with the theme of wrapping up 2016 seems fitting. While PPC will continue full speed ahead going into 2017, one thing won’t change and that’s the performance of your PPC account in 2016. You may be thinking, “2016 was an amazing year, bring on the comparisons.

      PPC Heroin Affiliate Paid Search- 17 readers -
  • How Storytelling can Up your PPC Reports

    … December 2, 2016 Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search. But, for most of us… that’s…

    PPC Heroin Affiliate- 12 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    …?, is it pages visited? should they be hitting a certain page?). Be sure to send users in the research stage to more research-oriented pages and not just PPC-specific pages with lead forms. These are all items you need to be thinking about. In this scenario is there a perfect answer? No. With all of the attribution models available, I think…

    Jacob Brown/ PPC Heroin Paid Search- 8 readers -
  • How To Master Bing Ads Reporting

    … November 28, 2016 As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma…

    PPC Heroin Affiliate Paid Search How To's- 10 readers -
  • Use The AdWords Reports Tab With Authority

    … account, you have probably seen the Reports tab, nestled between Opportunities and Tools. Google has spent some time refining this tool, attempting to make the interface more intuitive to the average user. They have made great strides and in this post, we will review how to create a report and give you ideas for the type of analysis you can do without…

    PPC Heroin Paid Search- 8 readers -
  • Are You Maximizing Your Revenue? Impression Share Reporting in Excel

    … be a good idea. But in what ways should we use this metric? The first area I like to utilize this metric for is to get a “room for growth” estimate on keywords that are currently in the account. Below is the step-by-step of this process: Step 1: Download a keyword list with performance metrics such as: Clicks, Impressions, Cost, Conversions, Total…

    Jacob Brown/ PPC Heroin Paid Search- 28 readers -
  • Escape Your PPC Data Rut With These Four Reports

    … It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day…

    PPC Heroin Paid Search- 5 readers -
  • Creating A Full Funnel Marketing Strategy With AdWords

    …. The bottom would focus on SEM, remarketing, Product listing ads, and other forms of direct marketing. Full Funnel Targeting From Within One Console – AdWords Using different strategies and different tools is important but can become overwhelming and require large amounts of resources to manage. One of the biggest advantages of paid search…

    PPC Heroin Paid Search EMail Twitter- 10 readers -
  • Using Google Analytics for AdWords Conversion Tracking

    … Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign ups. Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 9 readers -
  • DIY: Easy URL Tracking

    … to be created. The Google URL Builder is a tool that will add custom parameters to the end of your URLs. The website URL, campaign source, campaign medium and campaign name are the only necessary parameters, though additional ones can be added for ad groups, keywords and any other distinguishing parameters that you would like to add. There is another…

    Kristina Mclane/ PPC Hero- 5 readers -
  • Introducing the Stockton Report: Find Keywords with Hidden Value

    … being tied directly to the size of the integers from which they come. So you can also look at the raw data. For example, Keyword 1400 spent $347.05 so far in November, while click-assisting on 6 conversions. A quick descending of the raw “Impr. Assisted Conv” shows that keyword 1400 is also contributing more impression assisted conversions than…

    Kevin Klein/ PPC Heroin Paid Search- 7 readers -
  • Use The Destination URL Report To Find Your Best Landing Pages

    … PPC Hero series week continues as we review how various reports can help you achieve your account goals. Yesterday, Carrie took a look at better reporting for location extensions. Today, Jacob dives into the destination URL report to find your best landing pages. The destination URL report, one of the many facets of the dimensions tab…

    Jacob Fairclough/ PPC Heroin Paid Search- 1 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … a mobile specific ad you’ll need to select “Mobile” as your device preference. The specifications for writing mobile ads Product Listing Ads (PLAs) Product Listing Ads are square units used in eCommerce PPC campaigns that contain product titles, images, and prices. Google Shopping ads PLAs utilize Google product feeds, and must be connected…

    Matt Umbro/ PPC Heroin Paid Search- 25 readers -
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