Reporting / Conversion Tracking

    • Save Your Precious Time: Quality, Fast Reporting DOES Exist!

      May 15, 2017 We’re all constantly trying to speed up our reporting…but of course, without losing quality. It can be really difficult to discern which metrics you need, what data you should spend your precious time pulling, and how to compare data ranges. Luckily, we have some experts who are pumped to talk to you about how to make your reporting more efficient.

      PPC Heroin Paid Search- 11 readers -
  • Using Supermetrics To Report PPC Projected Lag Revenue

    … report that AdWords provides. However, with this model, you need to re-pull conversion and revenue volume for every day of the month each time you want to look at the numbers. With Supermetrics, this process becomes much easier. What Is Supermetrics? Supermetrics is a tool that helps to bring in data from AdWords, Bing, Analytics, Yahoo, Facebook…

    Jacob Brown/ PPC Heroin Paid Search- 11 readers -
  • The Long Lost Webinar Q&A

    … March 7, 2017 If you were on our webinar last week with NinjaCat, you may have noticed that after a fantastic presentation by Kristine Hyman and Paul Deraval, just as you were gearing up for the long-awaited Q&A, the audio decided to go out. Did you find yourself banging on your computer just a LITTLE to see if that would actually work…

    PPC Heroin Paid Search- 14 readers -
  • Google Data Studio: Revisited

    … February 13, 2017 Last year Google launched Data Studio in beta. We did a write up of our initial thoughts of the platform. While the idea behind it was good, there were some bugs that popped up here and there, especially when it came to adding data sources. You were also limited to only five reports with the free version. If you have more than…

    Rachael Law/ PPC Heroin Paid Search Google- 16 readers -
  • Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today

    … February 10, 2017 As we move into a new month, the joy of end-of-month reporting is still fresh in my mind. Each report is its own animal with varying platforms, date ranges, charts, metrics, you name it. However, the common denominator that I think we can all agree on is that each report takes time. Whether it is daily, weekly, monthly…

    PPC Heroin Paid Search- 17 readers -
  • Work Smarter, Not Harder – Using Google Sheets for PPC

    … updates. Closing Thoughts For clients that require special reporting, Google Sheets paired up with Supermetrics might be a great choice. While we all love the automated reporting that some platforms provide, sometimes they can be limiting in their abilities. Google Sheets has some great functionality with query functions and the ease of sharing that make it a great productivity tool. What do you use Google Sheets for? …

    Rachael Law/ PPC Heroin Affiliate Paid Search Google- 23 readers -
  • Telling Your 2016 PPC Story Through Reporting

    … December 30, 2016 As the countdown to 2017 continues, sticking with the theme of wrapping up 2016 seems fitting. While PPC will continue full speed ahead going into 2017, one thing won’t change and that’s the performance of your PPC account in 2016. You may be thinking, “2016 was an amazing year, bring on the comparisons.” On the other hand…

    PPC Heroin Affiliate Paid Search- 18 readers -
  • How Storytelling can Up your PPC Reports

    … December 2, 2016 Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search. But, for most of us… that’s why…

    PPC Heroin Affiliate- 13 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    …?, is it pages visited? should they be hitting a certain page?). Be sure to send users in the research stage to more research-oriented pages and not just PPC-specific pages with lead forms. These are all items you need to be thinking about. In this scenario is there a perfect answer? No. With all of the attribution models available, I think…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • How To Master Bing Ads Reporting

    … and plan for the future. In PPC, reporting allows us to track our progress over a specific period of time. This includes spend, traffic, leads and so forth. From that point, we can make predictions about the future and plan for success as we develop strategies to optimize our campaigns accordingly. While the principle of reporting is the same…

    PPC Heroin Affiliate Paid Search How To's- 13 readers -
  • Use The AdWords Reports Tab With Authority

    … September 26, 2016 When I talk to people in any industry about reporting, after I pause for the obligatory deep sigh, the most common response I get is, “there is just so much information.” We have all been there, drowning in a sea of numbers and not sure how to best answer the questions that have been asked of us. If you have an AdWords…

    PPC Heroin Paid Search- 10 readers -
  • Are You Maximizing Your Revenue? Impression Share Reporting in Excel

    … be a good idea. But in what ways should we use this metric? The first area I like to utilize this metric for is to get a “room for growth” estimate on keywords that are currently in the account. Below is the step-by-step of this process: Step 1: Download a keyword list with performance metrics such as: Clicks, Impressions, Cost, Conversions, Total…

    Jacob Brown/ PPC Heroin Paid Search- 37 readers -
  • Escape Your PPC Data Rut With These Four Reports

    … It’s easy for PPC analysts to fall into a rut, looking at the same metrics and components within an account every day. Let’s face it, working within the Google AdWords or Bing Ads interface day after day can get pretty monotonous at times. We all log into our account first thing in the morning and check spends for the previous day…

    PPC Heroin Paid Search- 6 readers -
  • Creating A Full Funnel Marketing Strategy With AdWords

    … reporting models available through interfaces like Google Analytics which can give you a different perspective. View through conversions can also be helpful to an extent. Avinash Kaushik talks about how we need to be less wrong in our reporting. Using a different model will give us a better picture of the truth around the higher levels of the funnel. …

    PPC Heroin Paid Search EMail Twitter- 14 readers -
  • Using Google Analytics for AdWords Conversion Tracking

    … Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign ups. Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 13 readers -
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