Reporting / Conversion Tracking

  • Prioritizing Your PPC Platform Needs

    … Questions There are different platforms for all of your PPC needs, including attribution, CRO, social, and reporting. Many platforms fulfill multiple needs. That being said, there are a lot of capabilities and features to sort through. How do you choose which features and capabilities matter and which don’t? You NEED to know your teams’ pain points…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    …, and what industries they are most effective for. When I reached out to the companies, a couple of them responded with “I don’t see the benefit for you. Why would you do this?” Valid question! Hanapin Marketing is a PPC agency – that’s what we do and that’s what we’re really (really) good at it. But it’s part of our mission to be educators…

    Jamie Newton/ PPC Heroin Paid Search- 17 readers -
  • Save Your Precious Time: Quality, Fast Reporting DOES Exist!

    … reporting more efficient. In this new webinar, Hanapin’s Jacob Fairclough and Supermetrics’ Zhao Hanbo will discuss the aspects that YOU need to keep at top of mind, and how to utilize spreadsheets to get the most out of your reporting. You’ll get expert PPC tips like: Why you should use spreadsheets over dashboarding or BI tools What you should specifically report on and why How setting up your reporting templates properly is the best way to speed them up Presented by: Zhao Hanbo Jacob Fairclough …

    PPC Heroin Paid Search- 12 readers -
  • Using Supermetrics To Report PPC Projected Lag Revenue

    … month, while AdWords attributes that revenue back to the click. This scenario is a common occurrence in accounts and is something that needs to be taken into consideration as month-over-month data is reviewed. Awhile back we looked into this and came up with the process to calculate expected lag revenue in AdWords with the attribution -> time lag…

    Jacob Brown/ PPC Heroin Paid Search- 23 readers -
  • The Long Lost Webinar Q&A

    … what Rainbow Cookies are and how they relate to PPC reporting? Check out “Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights” on demand! Just fill in the void at the end with this blog post. …

    PPC Heroin Paid Search- 15 readers -
  • Google Data Studio: Revisited

    … tutorials to help guide you through report set up. Overall I have been impressed with Data Studio. I was pleased to find the platform less buggy, and templates make report set up a snap. My clients love that they can manipulate the dates ranges within the report itself, and it can be shared in real-time. Whether you’re looking for a new weekly/monthly reporting platform, or just want some cool dashboards, Data Studio is worth looking into – especially now that it’s free! …

    Rachael Law/ PPC Heroin Paid Search Google- 17 readers -
  • Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today

    … February 10, 2017 As we move into a new month, the joy of end-of-month reporting is still fresh in my mind. Each report is its own animal with varying platforms, date ranges, charts, metrics, you name it. However, the common denominator that I think we can all agree on is that each report takes time. Whether it is daily, weekly, monthly…

    PPC Heroin Paid Search- 18 readers -
  • Telling Your 2016 PPC Story Through Reporting

    … December 30, 2016 As the countdown to 2017 continues, sticking with the theme of wrapping up 2016 seems fitting. While PPC will continue full speed ahead going into 2017, one thing won’t change and that’s the performance of your PPC account in 2016. You may be thinking, “2016 was an amazing year, bring on the comparisons.” On the other hand…

    PPC Heroin Affiliate Paid Search- 22 readers -
  • How Storytelling can Up your PPC Reports

    … December 2, 2016 Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search. But, for most of us… that’s…

    PPC Heroin Affiliate- 14 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    … November 29, 2016 Does a conversation like the one below sound familiar? Agency: What goals should we be targeting for this account? Client: Um, we typically shoot for a $100 CPL, but what do you think we should be targeting? So much goes into determining goals – and by no means should the goal stay constant across an entire account…

    Jacob Brown/ PPC Heroin Paid Search- 22 readers -
  • How To Master Bing Ads Reporting

    … November 28, 2016 As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma…

    PPC Heroin Affiliate Paid Search How To's- 13 readers -
  • Use The AdWords Reports Tab With Authority

    … September 26, 2016 When I talk to people in any industry about reporting, after I pause for the obligatory deep sigh, the most common response I get is, “there is just so much information.” We have all been there, drowning in a sea of numbers and not sure how to best answer the questions that have been asked of us. If you have an AdWords…

    PPC Heroin Paid Search- 11 readers -
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