Reporting / Conversion Tracking

  • Prioritizing Your PPC Platform Needs

    … Questions There are different platforms for all of your PPC needs, including attribution, CRO, social, and reporting. Many platforms fulfill multiple needs. That being said, there are a lot of capabilities and features to sort through. How do you choose which features and capabilities matter and which don’t? You NEED to know your teams’ pain points…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • Master List of the Best Ad Tech Platforms for PPC

    …, bid management, brand protection, call tracking, competitor analysis, CRO, reporting, retargeting, and social. You’ll also find a Quick Reference Guide that Hanapin experts put together to discuss quick details on a couple of the platforms we work with personally. The Guide offers what we use their services for, how they work for our own clients…

    Jamie Newton/ PPC Heroin Paid Search- 16 readers -
  • Save Your Precious Time: Quality, Fast Reporting DOES Exist!

    … May 15, 2017 We’re all constantly trying to speed up our reporting…but of course, without losing quality. It can be really difficult to discern which metrics you need, what data you should spend your precious time pulling, and how to compare data ranges. Luckily, we have some experts who are pumped to talk to you about how to make your…

    PPC Heroin Paid Search- 12 readers -
  • Using Supermetrics To Report PPC Projected Lag Revenue

    … revenue report. First, fill out the projected percentage of revenue that has come through on a day’s worth of clicks based on the information seen in the time lag report in AdWords. You can find this report by going to “Tools -> Conversions -> Path -> Time Lag -> From last click” It’s crucial to assure that the report is showing from…

    Jacob Brown/ PPC Heroin Paid Search- 23 readers -
  • The Long Lost Webinar Q&A

    … what Rainbow Cookies are and how they relate to PPC reporting? Check out “Grab Your CMO’s Attention: How to Effectively Explain Valuable PPC Insights” on demand! Just fill in the void at the end with this blog post. …

    PPC Heroin Paid Search- 15 readers -
  • Google Data Studio: Revisited

    … tutorials to help guide you through report set up. Overall I have been impressed with Data Studio. I was pleased to find the platform less buggy, and templates make report set up a snap. My clients love that they can manipulate the dates ranges within the report itself, and it can be shared in real-time. Whether you’re looking for a new weekly/monthly reporting platform, or just want some cool dashboards, Data Studio is worth looking into – especially now that it’s free! …

    Rachael Law/ PPC Heroin Paid Search Google- 17 readers -
  • Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today

    … February 10, 2017 As we move into a new month, the joy of end-of-month reporting is still fresh in my mind. Each report is its own animal with varying platforms, date ranges, charts, metrics, you name it. However, the common denominator that I think we can all agree on is that each report takes time. Whether it is daily, weekly, monthly…

    PPC Heroin Paid Search- 18 readers -
  • Telling Your 2016 PPC Story Through Reporting

    December 30, 2016 As the countdown to 2017 continues, sticking with the theme of wrapping up 2016 seems fitting. While PPC will continue full speed ahead going into 2017, one thing won’t change and that’s the performance of your PPC account in 2016. You may be thinking, “2016 was an amazing year, bring on the comparisons.

    PPC Hero- 22 readers -
  • How Storytelling can Up your PPC Reports

    … December 2, 2016 Regardless if your role is as a consultant, member of an in-house marketing team or part of an agency PPC staff, reporting is an inevitable part of your job. If you are one of the fortunate individuals, the receiving end of your reporting efforts might have a general understanding of paid search. But, for most of us… that’s…

    PPC Heroin Affiliate- 14 readers -
  • Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset

    … with different program offerings where one program costs a lot more than another. Situation #2: A client sees different final step rates for one location & category compared to another: In the scenario above you can see different rates from a lead (conversion) to the final step (subscription). We’re adjusting the CPL Goals accordingly…

    Jacob Brown/ PPC Heroin Paid Search- 22 readers -
  • How To Master Bing Ads Reporting

    … and plan for the future. In PPC, reporting allows us to track our progress over a specific period of time. This includes spend, traffic, leads and so forth. From that point, we can make predictions about the future and plan for success as we develop strategies to optimize our campaigns accordingly. While the principle of reporting is the same…

    PPC Heroin Affiliate Paid Search How To's- 13 readers -
  • Use The AdWords Reports Tab With Authority

    … September 26, 2016 When I talk to people in any industry about reporting, after I pause for the obligatory deep sigh, the most common response I get is, “there is just so much information.” We have all been there, drowning in a sea of numbers and not sure how to best answer the questions that have been asked of us. If you have an AdWords…

    PPC Heroin Paid Search- 11 readers -