• Yelp Analysis Finds Bright Spots for Business Growth

    … A new economic outlook report released by the team at Yelp just this morning finds ample opportunity for growth for small businesses throughout the country, and particularly those located in Southeastern states. Looking at economic opportunities for businesses in 50 U.S. cities, Yelp found the most strength in warm weather locations. New…

    Stephanie Miles/ Street Fight- 12 readers -
  • European Facebook Advertising Benchmark Report [SlideShare]

    … The advertising opportunity in Europe has never been greater. In 2015, digital ad spending in the region grew to €36.2 billion. Additionally, Facebook has over 338 million monthly active users in the continent, making it the perfect place to reach a large and diverse audiences Because such a large region encompasses numerous different languages…

    Nanigansin Social- 24 readers -
  • Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

    … conversion rates for performance marketers driving mobile app downloads, online purchases, and more. The new CTA format, which replaces a two-step overlay click experience, is a full-width button that appears directly below an ad’s image or video. The new format also moves the CTA text (like Shop Now or Install Now) to the left-hand side, where…

    Nanigansin Social- 31 readers -
  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    … Maximizing your first-party data is critical for higher returns on mobile. Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets by ignoring the post-install behaviors that actually drive growth for their business…

    Nanigans- 13 readers -
  • 5 Critical Reports to Pull from Facebook’s Ads Manager

    … 5 Critical Reports to Pull from Facebook’s Ads Manager Posted: 04.14.2016 There are a handful of key reports that we can pull from Facebook’s Ads Manager for in-depth analysis of campaigns and ad sets in order to keep track of performance for our clients. We will lay out 5 useful reports to pull below, and the process involved in building them…

    3Q Digital- 29 readers -
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