• Why you should write a script for your webinar

    … a video product and was thinking of transcribing it afterwards to repurpose it as a PDF. I said, “Why not write a script in advance? Then you can use that script to create your PDF.” I do this a lot. The benefits of writing a script in advance Once you get in the habit of writing a script, you’ll never go back! There are so many advantages: Lets…

    Ellen Finkelstein/ Change the World Marketing- 28 readers -
  • How to repurpose a webinar into an e-book — and why

    You can multiply how much you earn on any given product by turning it into a different type of product. There are a number of reasons for this: Some people prefer to read and others prefer to watch Some people learn on the go in short bites; others like to sit down and take it all in at once People have different price points that they’re willing to pay You can’t acco ...

    Ellen Finkelstein/ Change the World Marketing- 6 readers -
  • Social Media Trends and Their Do’s and Don’ts

    … At times, we’re so close to our marketing strategies that we don’t realize how much they continue to evolve over time. There are still rapid advancements… even just in social media. Trends are continuing to change because of mass adoption, technology, bandwidth, and platform changes. Considering 42% adults online are present on multiple social…

    Douglas Karr/ Marketing Technology Blogin Social- 28 readers -
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