Repurpose Content

  • Taking the Stress Out of Seasonal Promotions

    … “Every year, we get caught off guard by Christmas.” That was a popular saying at an old (and mostly great) retail marketing job of mine. And it may be something (or similar to something) you find yourself uttering as you tackle your own seasonal promotions. At that particular job, we seemed to always end up scrambling when the big seasonal…

    Relevancein Content- 7 readers -
  • 11 Ways to Increase the ROI of Your Content Marketing

    … on the first engagement, but they may be ready to engage with you down the road. Email nurturing is the best way to keep in contact with them and they’ll reach out when they’re ready! Be sure to download my latest Ebook written for Meltwater, How to Map Your Content to Unpredictable Customer Journeys, for a more in-depth look at writing content that will increase your return on marketing investment. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social Content- 14 readers -
  • How to Create a Fan Content Campaign in 7 Easy Steps

    … Have you considered collaborating with your fans? Do you know how to create a user-generated content campaign? When you include fans in your Fan Content you not only increase brand awareness and reach, but also collect great content that can be repurposed to achieve other business goals. In this article you’ll discover how to run…

    Social Media Examinerin Content How To's- 16 readers -
  • How to Get the Most Mileage Out of Your Content

    … Late one night, the inspiration hits. Eagerly, you whip out your laptop and spill the contents of your overactive brain into a Word document. Completing each sentence brings undeniable gratification. By the end of the final paragraph, you’re practically giddy. A few tweaks here, a few edits there, and voila! Your 1,000-word masterpiece is complete…

    Relevancein Content How To's- 13 readers -
  • How We Repurpose Content Successfully

    … blog, we write between 5 and 15 articles a week. Many of those are curated content that we add color and description, too. This post is a great example – the topic of How to Repurpose Content is one I’ve been meaning to write about, but the infographic developed by ExpressWriters spurred me to complete the post and provide my own advice. We…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 8 readers -
  • A 3 Point Formula to Simplify Content Creation

    … Five years ago, I began creating content. I enjoyed the verbal carpentry, as long as my content manager was assigning the topics to me. But, with the role shift that saw my employer’s entire content management resting on my shoulders, I had a brush with a wider range of content creation challenges. Battling deadlines, churning out articles…

    Relevancein Content- 10 readers -
  • What Inbound Marketers Can Learn from Outbound Marketing

    … to create brand new content day in and day out, why not repurpose your existing assets to attract a fresh audience? By publishing repurposed content, you’ll maintain the perception of being in-the-know with your current customer base, while still attracting new leads through your timely insights. Want to learn more about setting up a content marketing team on a limited budget? Download the B2B Marketing Guide to Content Marketing with a Small Team. …

    Relevancein Content- 8 readers -
  • Falling Behind on Content? Catch Up With These Content Repurposing Tips

    … content marketing. If you find yourself behind in your planning of content for your company’s blog these first few weeks after the holidays, you should consider repurposing content that performed well in 2014. Why Repurpose Content? Sometimes it’s important to recognize that some of the best content marketing we can produce is already in the works…

    TopRank®in Social Content- 23 readers -
  • Make the Most of Holiday Traffic with a Newsletter Launch

    … the holidays is that these efforts will carry on into the New Year. In other words (and to be as cheesy as possible), newsletters are always in season. A newsletter works similarly to email marketing; however, instead of receiving a coupon or special offer, those who receive your newsletter will receive content created by your brand. People sign up…

    Amanda Disilvestro/ Relevancein SEO EMail Content- 15 readers -
  • Expand Your Audience With Multi-Level Targeting

    No matter the content, the goal of marketing is to influence and expand your audience. Depending on the industry, you could be aiming for top recruits, CEOs and COOs, or working to be a thought leader in innovation. You research and write; then proofread and rewrite. It’s pored over by editors and management until the message is on point.

    Justin Spicer/ Relevance- 5 readers -
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