Repurpose Content

  • Taking the Stress Out of Seasonal Promotions

    … prepare for them in advance. Use your seasonal promotions as the backbone of your content calendar, filling them in before adding anything else to your schedule. Even if you generally only plan one quarter at a time, go ahead and mark off all the annual events for the whole year. Work backwards from each holiday to build out a full plan for each…

    Relevancein Content- 12 readers -
  • How to Create a Fan Content Campaign in 7 Easy Steps

    … Have you considered collaborating with your fans? Do you know how to create a user-generated content campaign? When you include fans in your Fan Content you not only increase brand awareness and reach, but also collect great content that can be repurposed to achieve other business goals. In this article you’ll discover how to run…

    Social Media Examinerin Content How To's- 21 readers -
  • How to Get the Most Mileage Out of Your Content

    … multiple channels. For example, if you published a high-converting ebook two years ago, consider making updates and re-releasing as a new edition. In other cases, you may choose to leverage your best-performing content in new ways. Blog posts can become infographics or SlideShares. A great ebook can become a video series or a podcast. Make it Evergreen…

    Relevancein Content How To's- 16 readers -
  • How We Repurpose Content Successfully

    … repurpose content with three separate strategies: Reviving Content – We often notice that an older, out of date, article continues to get attention on the blog so we go out and research the topic all over, update images, try to find a video, and republish the article at the identical URL as new. Because the article already had search authority…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 10 readers -
  • A 3 Point Formula to Simplify Content Creation

    … Five years ago, I began creating content. I enjoyed the verbal carpentry, as long as my content manager was assigning the topics to me. But, with the role shift that saw my employer’s entire content management resting on my shoulders, I had a brush with a wider range of content creation challenges. Battling deadlines, churning out articles…

    Relevancein Content- 15 readers -
  • What Inbound Marketers Can Learn from Outbound Marketing

    … to create brand new content day in and day out, why not repurpose your existing assets to attract a fresh audience? By publishing repurposed content, you’ll maintain the perception of being in-the-know with your current customer base, while still attracting new leads through your timely insights. Want to learn more about setting up a content marketing team on a limited budget? Download the B2B Marketing Guide to Content Marketing with a Small Team. …

    Relevancein Content- 9 readers -
  • Falling Behind on Content? Catch Up With These Content Repurposing Tips

    … content marketing. If you find yourself behind in your planning of content for your company’s blog these first few weeks after the holidays, you should consider repurposing content that performed well in 2014. Why Repurpose Content? Sometimes it’s important to recognize that some of the best content marketing we can produce is already in the works…

    TopRank®in Social Content- 30 readers -
  • Make the Most of Holiday Traffic with a Newsletter Launch

    … the holidays is that these efforts will carry on into the New Year. In other words (and to be as cheesy as possible), newsletters are always in season. A newsletter works similarly to email marketing; however, instead of receiving a coupon or special offer, those who receive your newsletter will receive content created by your brand. People sign up…

    Amanda Disilvestro/ Relevancein SEO EMail Content- 17 readers -
  • Expand Your Audience With Multi-Level Targeting

    … No matter the content, the goal of marketing is to influence and expand your audience. Depending on the industry, you could be aiming for top recruits, CEOs and COOs, or working to be a thought leader in innovation. You research and write; then proofread and rewrite. It’s pored over by editors and management until the message is on point. It’s…

    Justin Spicer/ Relevancein Content- 7 readers -
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