• Are Programmatic Advertising Buys Killing Your Reputation?

    Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance sponsorships and advertisements carefully.

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Plug and Play Templates for Responding to Online Reviews

    … We talk all the time about the importance of monitoring and managing your online ratings and reviews. That’s because thanks to the web, your brand is no longer yours and yours alone to protect and promote. It also belongs to consumers who can (and do) speak out about it freely online. We also know that [...] Read More... The post Plug and Play…

    Dex Media- 18 readers -
  • You Have Incorrect Online Listings: Why, and How to Fix It

    … The web is great at aggregating large amounts of data and sharing it where it sees most fit. So when consumers search for local solutions to their problems, search engines like Google are more than happy to scour the web for online listings of businesses like yours. The stats: 50% of local-mobile searchers are looking [...] Read More... The post…

    Dex Media- 9 readers -
  • Give Yourself Some Credit: The Actual Impact of Small Business Awards

    … Bragging about your business can feel awkward. That’s because most of us don’t exactly feel comfortable singing our own praises. But when it comes to your business, the person best qualified to boost your reputation locally is…you. So it’s time to give yourself a pat on the back and let your community know how great [...] Read More... The post…

    Dex Media- 14 readers -
  • A Look at Your Business, According to Yelp

    … If you don’t know Yelp from a business listings or marketing perspective, you probably have used it as a consumer. If you’ve ever searched for a new dinner spot near you or used an app to find a new happy hour bar before 5 p.m. rolls around, it was most likely Yelp that helped you [...] Read More... The post A Look at Your Business, According…

    Dex Media- 8 readers -
  • Flip the Script: Use Online Listings to Counteract Negative Reviews

    … Even if your business has 4 or 5 stars online with most of the online listings sites, most small business owners are haunted by a few negative reviews online. This is a sore subject, we get it. You put a lot of work into making your business run smoothly, so we can guess how most negative [...] Read More... The post Flip the Script: Use Online…

    Dex Media- 10 readers -
  • A Recipe for the Perfect Testimonial, and How to Bake It

    … We recently wrote a blog on Social Proof and How to Build Yours. In this blog, we mentioned how you can put to work well-done testimonials to establish some serious street cred for your business. Putting together a testimonial may sound like a piece of cake. Especially if you have some hardcore fans in your [...] Read More... The post A Recipe…

    Dex Mediain How To's- 23 readers -
  • The Importance of Social Proof and How to Build Yours

    … We’ve all heard stories about people waiting in line for ridiculously long amounts of time for new product releases, movie premieres and advance ticket sales. Some even show up several days early and camp out, just to ensure they can get in on whatever it is they desire. (I hope you share my questions about [...] Read More... The post The Importance of Social Proof and How to Build Yours appeared first on Dex Media. …

    Dex Media- 18 readers -
  • Respond to Negative Reviews Online in 6 Steps

    … When you get a negative review online, it can feel like the worst thing that’s ever happened to your business. Any local business owner who’s earned a less-than-shining review online knows what happens next… you begin fighting the overwhelming urge to respond immediately and right the wrong you’ve been dealt. Note: In some instances, it [...] Read More... The post Respond to Negative Reviews Online in 6 Steps appeared first on Dex Media. …

    Dex Media- 12 readers -
  • Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

    … In 2020, which generation do you think will be the largest consumer group worldwide, according to While millennials have had their moment in the spotlight for sure – being studied at every step of their maturity by marketers and business owners alike – Gen Zers are the latest generation of shoppers and buyers to [...] Read More... The post Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper appeared first on Dex Media. …

    Dex Media- 16 readers -
  • Are you ready for National Small Business Week?

    … According to the U.S. Small Business Administration (SBA), April 30 – May 6, 2017 is National Small Business Week (#SmallBusinessWeek if you’re thinking ahead). This yearly event recognizes businesses like yours, and gutsy entrepreneurs like you, for your contributions to your local community, your local economy and local jobs. Fun fact: More…

    Dex Media- 17 readers -
  • Know Your Neighbors – 4 Benefits of Business Networking

    … Know Your Neighbors – 4 Benefits of Business Networking March 2, 2017 - Posted by Lauryn Johnson to Local Marketing/ Reputation Large corporations routinely hire public affairs, community relations and corporate citizenship leaders to represent their businesses locally. Why? Some will say it’s to further a big business agenda, and maybe…

    Dex Media- 27 readers -
  • Video Marketing – It’s Time to Get in the Game

    … expertise people can start to see you as an authority in that field. Be Authentic and Engaging on Social, and Get on Snapchat People love feeling that they have a relationship with the businesses they visit. Just like you might want to share a staff photo on Facebook, consider taking a video instead. Develop a following (and follow others) on platforms…

    Dex Mediain Social- 29 readers -
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