Reputation Management

  • Google Reviews are Broken (and Google Local Guides Aren’t Helping)

    … Google has a review problem. When I help clients with SEO, if they already have – or could benefit from having – a Google Map listing (a.k.a. a Google My Business listing), I help them with the presentation and optimisation of that, too. One element of that is the ability for customers to be able to leave reviews. For a business that works hard…

    SEOno- 10 readers -
  • Should Local Businesses Ask for Reviews?

    … On the surface, it might seem quite innocent. A customer visits your place of business. Once the business transaction is complete, you ask whether the customer would be willing to leave you a review on Google, Yelp, Facebook or some other site. You haven’t asked them to write a positive review necessarily. You haven’t specified what they should…

    Damian Rollison/ Street Fight- 10 readers -
  • Why linkless mentions are the future of link-building

    … Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. The more links pointing to a particular page, particularly from other reputable pages, the more importance Google would award it in search. And so link-building developed as an SEO strategy, with SEOs doing everything they could…

    Search Engine Watch- 10 readers -
  • Local SEO Strategies That Will Blow Competitors Out of the Water

    …, and gives you a one-up on the rest of your competition. Bonus tip: make use of the Virtual Tour option, which is one big factor that helps attract more people to your business by giving them an inside look, which makes for good first impressions. Proper Reputation Management Reviews are some of the most important factors users take into account when…

    SEO Hacker Blogin SEO- 12 readers -
  • Customer reviews: The not-so-secret SEO tactic

    … No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course, SEO is what gets you there, taking into consideration more than 200 ranking signals, such as the quality of your content, backlinks, mobile optimization, and keywords. While these…

    Mike O'brien/ Search Engine Watchin SEO- 16 readers -
  • The ABCs of Reputation Management for Brands

    … You’d be surprised. Every multilocation brand today has a social media agency or department, and most, though not all, are running some type of local listings management program, whether internally or with a partner. But plenty of brands are neglecting to do anything about online reviews of local stores. Reputation management for national…

    Damian Rollison/ Street Fight- 11 readers -
  • Call Management, Tracking and Forwarding and What It Means for Your Business

    … You’d think we would have mastered answering the telephone by now. Are you one of the businesses that’s been putting 86% of consumers on hold when they contact you? Local businesses spend a lot of time and money generating phone calls. So if your phone’s ringing off the hook, it’s money well spent, right? Not [...] Read More... The post Call Management, Tracking and Forwarding and What It Means for Your Business appeared first on Dex Media. …

    Dex Media- 16 readers -
  • Give Yourself Some Credit: The Actual Impact of Small Business Awards

    … Bragging about your business can feel awkward. That’s because most of us don’t exactly feel comfortable singing our own praises. But when it comes to your business, the person best qualified to boost your reputation locally is…you. So it’s time to give yourself a pat on the back and let your community know how great [...] Read More... The post Give Yourself Some Credit: The Actual Impact of Small Business Awards appeared first on Dex Media. …

    Dex Media- 14 readers -
  • A Look at Your Business, According to Yelp

    … If you don’t know Yelp from a business listings or marketing perspective, you probably have used it as a consumer. If you’ve ever searched for a new dinner spot near you or used an app to find a new happy hour bar before 5 p.m. rolls around, it was most likely Yelp that helped you [...] Read More... The post A Look at Your Business, According…

    Dex Media- 8 readers -
  • Flip the Script: Use Online Listings to Counteract Negative Reviews

    … Even if your business has 4 or 5 stars online with most of the online listings sites, most small business owners are haunted by a few negative reviews online. This is a sore subject, we get it. You put a lot of work into making your business run smoothly, so we can guess how most negative [...] Read More... The post Flip the Script: Use Online…

    Dex Media- 10 readers -
  • The most effective ways to respond to negative reviews

    … Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. At some point throughout the history of your…

    Amanda Disilvestro/ Search Engine Watch- 27 readers -
  • Top 25 Inbound Marketing Articles – Week of 06/16/17

    … Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup, includes tips to make your Mobile website user friendly, help local businesses maximize their SEO potential, and automate Content…

    UpCity Daily Tipsin Mobile EMail Content- 21 readers -
  • #SFSNYC: How SOCi Ties Local Reputation and Social Media at Scale

    … schedule. What does SOCi do for its clients? Everything we do is to help companies be efficient in managing social media in one central place. This extends from social to online reputation management. We built our own proprietary technology, expanding upon social capabilities to reputation. I look at this in a few different buckets. I look at what…

    Street Fightin Social How To's- 19 readers -
  • #SFSNYC: Chatmeter on Why Local Reputation Management Matters for Brands

    … or tweet about their brands. That is where Chatmeter, a brand management platform for local, says it can help. Collin Holmes, CEO of Chatmeter, says his company provides local SEO analytics for brands with multiple locations. Chatmeter’s clientele includes brands such as Au Bon Pan and Commerce Bank. The company leverages local search and reviews…

    Street Fight- 18 readers -
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