Reputation Revolution

  • Cracking the content code with Mark Schaefer

    … to be an effective marketer today. Unlike a lot of marketers who see people merely as ‘numbers’ – leads to be nurtured and converted – Mark leads with his heart; he sees the business benefits of building relationships and growing a community of fans, followers and advocates, or what he calls in his new book The Content Code, the ‘Alpha Audience’ – which he…

    Trevor Youngin Social Content- 19 readers -
  • Check out these two quality local content marketing and brand journalism podcasts

    … to become a publishing brand. Why you have to hire a brand journalist and how your brand should work with a journalist. Why editorial content is read more than other content and how brands can make their own. And if you are still in need of a podcast fix, my show – REPUTATION REVOLUTION: DIY Personal Branding for Business Professionals – is up and running. You can subscribe on iTunes here. …

    Trevor Youngin Content- 14 readers -
  • Becoming an influential ‘go-to resource’ in your chosen field

    … this is a habit that has served him well over the years. When it comes to content curation, “you’re using your expertise to say what’s good and bad,” Ed says. “It’s important to have a view.” Reputation Revolution Episode #40 In chatting with me for Reputation Revolution, Ed discusses the effectiveness of issues-based marketing, why he intends focusing…

    Trevor Youngin Social Blogging- 9 readers -
  • Valuable lessons from ten established thought leaders

    … leadership positioning by bringing together several passions, or disciplines. 8. Tom Peters ~ @tom_peters Tom is a well-established thought leader; he’s a best-selling author (‘In Search of Excellence’) and speaker and a “professional agitator, labeled the Red Bull of management thinking”. At an age when many mega successful business professionals…

    Trevor Youngin Social Twitter- 18 readers -
  • Author and micro-publisher Joanna Penn on living a creative entrepreneurial life

    … EPISODE 23 OF THE REPUTATION REVOLUTION PODCAST Thanks to breakthroughs in technology, it’s never been easier to publish your own book and have it available for purchase anywhere in the world. Joanna Penn is a London-based (but location-independent) New York Times best-selling author, speaker, blogger, podcaster and micro-publishing entrepreneur…

    Trevor Youngin Social- 23 readers -
  • Why aspiring thought leaders should consider writing and publishing their own book

    … EPISODE 22 OF THE REPUTATION REVOLUTION PODCAST For the aspiring thought leader, publishing a book is not only a professional milestone, it can also serve as a foundational element of their positioning in the marketplace. In this special ‘PR Warrior Unplugged’ episode of Reputation Revolution, I riff on the concept of self-publishing versus…

    Trevor Young- 6 readers -
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