Research

    • The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

      In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is no small task.

      Buffer Blogin Social- 22 readers -
    • Visual Content and Social Media Marketing: New Research

      Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this article, you’ll discover new research that reveals why you should include visuals in your marketing, and insights on the types of visual content marketers are focusing on. by Michelle Krasniak on Social Media Examiner.

      Social Media Examinerin Social Content- 28 readers -
    • Facebook Ads and Metrics: New Research for Marketers

      Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you’ll discover new insights that show where Facebook marketers are focusing their attention and how you can best take advantage of ads on the platform. by Michelle Krasniak on Social Media Examiner.

      Social Media Examinerin Social Facebook- 16 readers -
  • Should you trust The Meeker Report?

    … the past few years, Tom Webster and I have discussed this report on our podcast, The Marketing Companion, and it has always been one of my favorite episodes of the year. However, this year, my keen-eyed co-host (who knows a thing or two about research) noticed a pattern that arguably tarnishes the reputation of the report. Much of the report…

    {grow}- 11 readers -
  • If Your Content Team Just Did This, You’d Be Winning

    …: Winning Content Checklist Goals – What are you trying to achieve with your content? Is it being published to build awareness, engagement, authority, drive conversions, improve retention, upsell clients, or improve the overall customer experience? How are you going to measure whether or not it actually worked? Audience – Who are you writing…

    Douglas Karr/ Marketing Technology Blogin Content- 14 readers -
  • Content: The Atomic Particle of Marketing – Book Interview

    …: advertising, social media, search, email, inbound marketing, social selling, you name it. Content has gone far, far beyond just “the blog” or “the website.” My second inspiration has been the deep research I’ve conducted in content marketing and digital media over the past decade. This book is the synthesis of my many years of published research…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • Six transformative trends in influencer marketing (is it really marketing?)

    …, and undoubtedly, this has come true. In fact, the frenzy we now see in the influencer space is just beginning. As traditional advertising options are drying up, I believe even more money will be placed toward influencer marketing. That’s why I jumped at the chance to work on a new research paper that documents the state of B2B influencer marketing today. I’ve…

    {grow}- 17 readers -
  • How Your Small Business Social Media Can Compete

    … 2017 Small Business Social Media Research Want your small business social media to stand out and yield measurable results? You still can although it may take longer to achieve your objectives. The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to your…

    Heidi Cohen/ Heidi Cohenin Social Facebook How To's- 14 readers -
  • How To Research A Niche Market

    …How To Research A Niche Market Getting people to your website is a very important skill. It’s not just about writing content and generating a buzz around it, although those are important skills too. The work begins way before you start writing on your site, as you need to find the perfect niche – the subject of your website, and therefore learn…

    whoisjonleuty.comin EMail Google Blogging How To's- 13 readers -
  • 2017 Social Media Marketing Industry Report

    … Do you wonder how your peers are using social media? Wondering if you should focus more on visuals or live video? In our ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays a role…

    Michael Stelzner/ Social Media Examinerin Social- 15 readers -
  • The 30 possible ways you can create customer value

    … of our brand, it is part of our ongoing war for attention. And to win that war, you better provide extraordinary value. Can you define precisely HOW you add value? The question may be more complicated than it seems. Here’s some research findings to help you sort it out. 30 ways to create customer value There was a very fine article in Harvard…

    {grow}- 29 readers -
  • The evolution of search through a modern consumer journey

    … and conversion rates, in part fuelled by last click attribution models. But most marketers today agree that it is essential for a brand to appear across all stages of the funnel to drive brand affinity and recall. Research at Bing Ads now allows us to quantify and better understand the customers behind the clicks and where they stand on the customer…

    State of Digital- 20 readers -
  • 20 Extraordinary Content Marketing Insights

    … By Mark Schaefer This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve…

    {grow}in Content- 18 readers -
  • Local Merchant Report Analyst Offers Office Hours for the First Time

    … providers face challenges in funding and sufficient runway, gaining a direct line from insights on the report to their business is invaluable. So for the first time, we’re offering time with the report’s author, Street Fight director of research, David Card, to discuss the report’s findings directly. Card is a fixture in the research community, with a background that includes IDC, Forrester, Jupiter and Gigaom. Click here to sign up, and get the report for free. …

    Street Fight- 22 readers -
  • 3 Ways to Get What You Want by Doing Your Homework

    … Polly Professional has a lot going on today. She has a blog post due, a podcast script to write, an employee review to conduct, two client meetings, and she’s meeting her cousin Penny for dinner. And then it comes. Ding. An email from Steve Stranger. Maybe he’s a sales pro trying to set up a “quick meeting to discuss his company’s solutions…

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • Snapchat Advertising: Is It Working? New Research

    … Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. by Michelle Krasniak on Social Media Examiner. #1: Lack of Hard Analytic and Audience Data Makes Advertisers Wary…

    Social Media Examiner- 15 readers -
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