Research

  • Essential research techniques to help you craft great content

    … Creating great content isn’t always easy. Like most disciplines, it requires a substantial amount of research to get the most effective output. Due to the multi-dimensional nature of content marketing, it can become confusing as to who to target, and where to start. To ensure your digital content is worthwhile from a commercial perspective…

    RocketMill- 9 readers -
  • It’s time to put an end to an era of lazy marketing

    … thought our Marketing Companion fans needed to hear some of those insights. Using lessons from his political research, Tom makes the case that you can’t win in marketing today by staying in the “treetops,” by immersing yourself in dashboards. You need to get down in the trees and get back to basics by visiting customers. He argues for radical…

    {grow}- 7 readers -
  • The ideal marketing workplace requires more than exposed brick walls

    … By Mark Schaefer I’ve seen several research reports that consistently report that “hiring the right people” is the biggest obstacle to a Chief Marketing Officer’s success. Certainly finding the right skill set and experience levels are challenges. We’re going through a cataclysmic shift in what it takes to be a marketer. But new research…

    {grow}- 12 readers -
  • LinkedIn Marketing: What the Latest Research Reveals

    … Are you wondering if LinkedIn is worth your time? Want to know how other marketers approach LinkedIn? In this article, you’ll discover new research insights that reveal what content performs best on LinkedIn, which industries use the platform today, and how marketers are planning to move forward. by Michelle Krasniak on Social Media…

    Social Media Examiner- 30 readers -
  • What To Do When Facebook Engagement Declines [Research]

    … engagement declines, the site remains the 800 pound gorilla of social media and media more broadly. As a result, you still need to be present on Facebook. To illustrate Facebook’s reach, see how it compares relative to other social media networks. (Sprout Social) Social Media Platform Use By Age Via Sprout Social Facebook dominates social media…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • Why SEOs can’t afford to wait around for a mobile-first index

    … We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency BrightEdge today…

    Search Engine Watchin Affiliate- 16 readers -
  • Are You Crushing Your Business Social Media Use?

    … How To Use Social Media To Drive Business Success [Research] Does your business social media use support and grow your company? Specifically, is your social media investment including personnel, agencies, content creation, advertising and technology yielding a positive return? Not sure? Don’t worry you’re not alone. While most business…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • What is your strategy in an era of brand resistance?

    … your employees than corporate brand advertising, should the focus of the company brand become building the accumulated value of employee personal brands? Will brand value be determined by the sum of (reviews + influencers + employee advocates) instead of ad impressions? What is the role of “brand?” I think there’s another mega-trend here that I…

    {grow}- 15 readers -
  • Exploring strategies to decarbonize electricity

    … Climate change is one of the greatest challenges of our time, and the way we generate and use electricity now is a major contributor to that issue. To solve it, we need to find a way to eliminate the carbon emissions associated with our electricity as quickly and as cheaply as possible. Many analysts have come up with a number of possible…

    The Official Google Blog- 34 readers -
  • How Audiences Respond to Podcasts: New Research

    … Are you thinking about getting into podcasting? Wondering if podcasts still have an engaged audience base? In this article, you’ll discover insights from new research that show how listeners consume podcast content, and what might keep people from tuning in. by Michelle Krasniak on Social Media Examiner. #1: Podcast Listener Base Maintains…

    Social Media Examinerin How To's- 24 readers -
  • The State Of Interactive Content Metrics [Research and Tips]

    … How To Improve Your Interactive Content Marketing Results Interactive content marketing is white hot. Why? Because when the average reader spends 37 seconds per article (NewsCred) your content needs all the help it can muster. Interactive content appeals to mobile-savvy users who actively seek digital, app and gaming experiences. No surprise…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
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