Research

    • How Audiences Respond to Podcasts: New Research

      Are you thinking about getting into podcasting? Wondering if podcasts still have an engaged audience base? In this article, you’ll discover insights from new research that show how listeners consume podcast content, and what might keep people from tuning in. by Michelle Krasniak on Social Media Examiner.

      Social Media Examinerin How To's- 24 readers -
    • What is your strategy in an era of brand resistance?

      By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind.

      {grow}- 12 readers -
    • Exploring strategies to decarbonize electricity

      Climate change is one of the greatest challenges of our time, and the way we generate and use electricity now is a major contributor to that issue. To solve it, we need to find a way to eliminate the carbon emissions associated with our electricity as quickly and as cheaply as possible. Many analysts have come up with a number of possible solutions: renewable energy plus inc ...

      The Official Google Blog- 29 readers -
  • Are You Crushing Your Business Social Media Use?

    … How To Use Social Media To Drive Business Success [Research] Does your business social media use support and grow your company? Specifically, is your social media investment including personnel, agencies, content creation, advertising and technology yielding a positive return? Not sure? Don’t worry you’re not alone. While most business…

    Heidi Cohen/ Heidi Cohenin Social- 11 readers -
  • The State Of Interactive Content Metrics [Research and Tips]

    …. (Almost everyone!) 33% of B2B marketers will share their phone number. (1 in 3 respondents!) 18% of B2B marketers will share buying decision related information. (Less than 1 in 5 respondents!) B2B customers’ willingness to share personal information [Chart] Think hard about how you’re going to use requested data before asking for it! Don’t just…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • How Consumers Respond to Brands on Social Media: New Research

    … Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you’ll find insights from new research that reveal how consumers feel about the content and conversations businesses are serving up on social media. by Michelle…

    Social Media Examiner- 23 readers -
  • PAIR: the People + AI Research Initiative

    … The past few years have seen rapid advances in machine learning, with dramatic improvements in technical performance—from more accurate speech recognition, to better image search, to improved translations. But we believe AI can go much further—and be more useful to all of us—if we build systems with people in mind at the start of the process…

    The Official Google Blog- 15 readers -
  • Should you trust The Meeker Report?

    … the past few years, Tom Webster and I have discussed this report on our podcast, The Marketing Companion, and it has always been one of my favorite episodes of the year. However, this year, my keen-eyed co-host (who knows a thing or two about research) noticed a pattern that arguably tarnishes the reputation of the report. Much of the report…

    {grow}- 14 readers -
  • If Your Content Team Just Did This, You’d Be Winning

    … the topic, the audience, the goals, the competition, etc. is resulting in terrible content that lacks the elements necessary to win. Marketers want to spend more on content marketing, but they’re still struggling with producing engaging content (60%) and measuring performance (57%). Sujan Patel Not only are we struggling to produce and measure our…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • Content: The Atomic Particle of Marketing – Book Interview

    …: advertising, social media, search, email, inbound marketing, social selling, you name it. Content has gone far, far beyond just “the blog” or “the website.” My second inspiration has been the deep research I’ve conducted in content marketing and digital media over the past decade. This book is the synthesis of my many years of published research…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • Six transformative trends in influencer marketing (is it really marketing?)

    … By Mark Schaefer This month marks the fifth anniversary of the release of Return On Influence, the first book on social influence marketing. It’s hard to believe, but when I wrote that book, few people had even heard of the term “influence marketing.” At the end of the book, I predicted that this would become a mainstream channel…

    {grow}- 22 readers -
  • Facebook Ads and Metrics: New Research for Marketers

    … Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you’ll discover new insights that show where Facebook marketers are focusing their attention and how you can best take advantage of ads on the platform. by Michelle Krasniak…

    Social Media Examinerin Social Facebook- 19 readers -
  • How Your Small Business Social Media Can Compete

    … 2017 Small Business Social Media Research Want your small business social media to stand out and yield measurable results? You still can although it may take longer to achieve your objectives. The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to your…

    Heidi Cohen/ Heidi Cohenin Social Facebook How To's- 18 readers -
  • Visual Content and Social Media Marketing: New Research

    … Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this article, you’ll discover new research that reveals why you should include visuals in your marketing, and insights on the types of visual content marketers are focusing on. by Michelle Krasniak…

    Social Media Examinerin Social Content- 32 readers -
  • The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

    … in many social media networks over the last year. It used to be that brands and businesses could post links to their blog posts and watch the traffic flow in. And while that’s still the case for many publishers, savvy marketers can benefit from thinking about their content strategy as a whole – focusing on both direct traffic as well as engagement…

    Buffer Blogin Social- 27 readers -
  • How To Research A Niche Market

    …How To Research A Niche Market Getting people to your website is a very important skill. It’s not just about writing content and generating a buzz around it, although those are important skills too. The work begins way before you start writing on your site, as you need to find the perfect niche – the subject of your website, and therefore learn…

    whoisjonleuty.comin EMail Google Blogging How To's- 15 readers -
  • 2017 Social Media Marketing Industry Report

    … Do you wonder how your peers are using social media? Wondering if you should focus more on visuals or live video? In our ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays a role…

    Michael Stelzner/ Social Media Examinerin Social- 21 readers -
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