• Google’s snippets and the length of your meta description

      You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research.

      Joost De Valk/ Yoast- 15 readers -
    • Cocooning consumers and other mesmerizing mega-trends

      Sheryl Connelly, Ford global consumer trends and futuring manager (yes, I guess futuring is a verb now?) recently published her fifth annual examination of consumer mega-trends. Tom Webster and I found this to be an exceptional piece of work and an outstanding topic for our podcast. The trends we examine include: Cocooning consumers: Global upheaval is evident in everythi ...

      {grow}- 21 readers -
    • State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

      What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report.

      Buffer Blogin Social- 7 readers -
  • Influencer Marketing: New Research for Video Creators

    … Are you a video creator looking to get into influencer marketing? Wondering whether creating sponsored video content is a viable moneymaking option? In this article, you’ll discover insights from new research that reveal how influencer marketing has grown in the last year and how other video creators are planning to pursue relationships with brands. #1: [...] This post first appeared on . - Your Guide to the Social Media Jungle …

    Social Media Examiner- 12 readers -
  • The makings of a smart cookie

    … Now that the holidays are in full swing, you’ve probably already dipped your hand into the cookie jar. You may have a favorite time-tested holiday cookie recipe, but this year we decided to mix up our seasonal baking with two new ingredients: a local bakery in Pittsburgh and our Google AI technology. Over the past year, a small research team…

    The Official Google Blog- 19 readers -
  • 10 Profound digital marketing trends to you need to know about now

    …. 80 percent can’t measure their social media effort or content marketing. A majority of marketers admit they don’t understand their martech stack. However, I’m starting to see evidence that companies big and small are starting to question these practices and begin to re-set in a dramatic fashion. There are too many people in marketing…

    {grow}- 25 readers -
  • New Research Answers: Is Content Marketing Sustainable?

    … By Steve Rayson, Director, BuzzSumo Is content marketing sustainable? This is the question Mark Schaefer posed in his seminal “Content Shock” post in early 2014. Four years later, what does the data tell us about his predictions? On the plus side it has never been easier to research and create content, from blog posts to videos. However…

    {grow}in Social Content- 22 readers -
  • SEO Holiday Checklist: Things You Need to do Before the Year Ends

    … The Holidays are about to arrive, which means it’s time to unwind, and spend some valuable time with your friends and family. Although it is nice to get a break, especially after busy months of working in your campaign, SEO does not take a break, as you have to keep your website active during the break. It is best to prepare your website…

    SEO Hacker Blog- 9 readers -
  • Blogs, Instagram surging at Fortune 500 companies

    … By Mark Schaefer For the last few years I have enjoyed following the research of Nora Barnes, an educator at the University of Massachusetts. Each year she analyzes social media use at various corporations, non-profits, and universities and I found some of the conclusions of the latest analysis of Fortune 500 companies to be interesting…

    {grow}in Social- 8 readers -
  • Using Google Assistant for Page Topic Analysis

    … If you’re interested to know how Google “understands” the page you’re on, touch and hold the home button (circle). Google Assistant will pop up. Tap “What’s on my screen?” and observe the modules that are returned. I did … The post appeared first on DEJAN…

    Dan Petrovic/ DEJAN SEO- 10 readers -
  • Essential research techniques to help you craft great content

    … Creating great content isn’t always easy. Like most disciplines, it requires a substantial amount of research to get the most effective output. Due to the multi-dimensional nature of content marketing, it can become confusing as to who to target, and where to start. To ensure your digital content is worthwhile from a commercial perspective…

    RocketMill- 12 readers -
  • It’s time to put an end to an era of lazy marketing

    … thought our Marketing Companion fans needed to hear some of those insights. Using lessons from his political research, Tom makes the case that you can’t win in marketing today by staying in the “treetops,” by immersing yourself in dashboards. You need to get down in the trees and get back to basics by visiting customers. He argues for radical…

    {grow}- 8 readers -
  • Now on iOS: Get paid to share your opinion

    … There's an old saying—the customer is always right. And certainly, the world’s best companies are always eager to hear directly from customers. That's one reason we created Google Opinion Rewards, an app that pays people to give their opinions and answer questions from companies, big and small. Today we're bringing Google Opinion Rewards to iOS…

    The Official Google Blog- 14 readers -
  • YouTube Advertising: New Research and Insights for Marketers

    … Do you advertise with video? Wondering whether YouTube ads are worth your time and money? In this article, you’ll find new research that reveals how consumers respond to ads on YouTube and insights about how marketers plan to adjust their YouTube ad spend. #1: Viewers Accept Ads on YouTube More Readily Than on Facebook Not [...] This post first appeared on . - Your Guide to the Social Media Jungle …

    Social Media Examinerin Social- 22 readers -
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