Research

    • Snapchat Advertising: Is It Working? New Research

      Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. by Michelle Krasniak on Social Media Examiner. #1: Lack of Hard Analytic and Audience Data Makes Advertisers Wary Advertisers must be able to serve high ...

      Social Media Examiner- 14 readers -
    • 3 Ways to Get What You Want by Doing Your Homework

      Polly Professional has a lot going on today. She has a blog post due, a podcast script to write, an employee review to conduct, two client meetings, and she’s meeting her cousin Penny for dinner. And then it comes. Ding. An email from Steve Stranger. Maybe he’s a sales pro trying to set up a “quick meeting to discuss his company’s solutions,” but it’s clear he has no idea ...

      Sonia Simone/ Copybloggerin Content- 12 readers -
  • New research reveals Americans migrating to three social media platforms

    … By Mark Schaefer Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years…

    {grow}in Social- 23 readers -
  • Chatbots and Social Media: New Research

    … Are you considering including chatbots in your marketing and customer support? Wondering how consumers are responding to chatbots? In this article, you’ll discover new research that shares consumer reactions to chatbots and the issues businesses should address before integrating chatbots. by Michelle Krasniak on Social Media Examiner. #1…

    Social Media Examinerin Social- 16 readers -
  • Study: How valuable is it to have keywords in your domain URL?

    … repetition: “Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs.” Fiskin also cites research from the International Conference on Web Search…

    Search Engine Watchin SEO How To's- 22 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments…

    {grow}- 21 readers -
  • Reaching Millennials With Social Media: New Research

    … Are Millennials part of your customer base? Wondering how best to reach them on social media? In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials. by Michelle Krasniak on Social Media Examiner. #1: Millennials Are Digital Shoppers Millennials, those individuals…

    Social Media Examinerin Social- 30 readers -
  • The Millennial Woman on YouTube [Report and Webinar Playback]

    … sector? Luckily, Tubular Labs has identified the Millennial Woman on YouTube, and what makes her tick when it comes to that platform. We have created a report that not only defines an audience, but which also confirms important sub groups of that audience. The research highlights the brands, publications, musicians, celebrities, and television shows…

    Carla Marshall/ ReelSEOin Social YouTube- 16 readers -
  • How to Attract Your Ideal Customer with Perfectly Positioned Content

    “Hello, I’m a Mac.” “And I’m a PC.” You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009? The commercials were short vignettes featuring John Hodgman as the sweet-yet-bumbling PC and Justin Long as the creative, hip Mac. Those 66 short spots were named the best advertising campaign of the previous decade by Adweek.

    Brian Clark/ Copyblogger- 41 readers -
  • The current state of the content marketing ecosystem

    … freelance creatives, in-house marketers, and agencies and came up with an interesting State of Content Marketing report. Most agency clients have never heard of content marketing, pay scales are still low, and blogs still rule according to this research. I thought this summary infographic was well done and you might benefit from this research: The post The current state of the content marketing ecosystem appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Content- 15 readers -
  • Create Credible Posts Every Time: How to Do Article Research

    … is that they feature credible, well-researched information. So how do you incorporate authoritative research into your blog posts without losing reader interest? Here are some tips. How to Do Article Research Don’t reference old news The internet is a hotbed of information. These days, you can type any question you like into a search engine and an answer…

    The Blog Heraldin How To's- 16 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour…

    {grow}in Content- 17 readers -
  • Do Holiday Specials via Social Media Work? New Research

    … Do you run social media campaigns for the holidays? Wondering if social media efforts during holiday seasons impact sales? In this article, you’ll discover new research that shows why small businesses should maintain a consistent social presence all year long, and why small- and medium-sized businesses should participate in larger, holistic…

    Social Media Examinerin Social- 19 readers -
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