Research And Measurement

  • How to Be Ready for the Future of Marketing in 3 steps

    …? But marketers seldom — if at all — get to sit back to wonder about or predict the broader future of marketing. In my role as chief evangelist, I often get to talk to influencers about what they’re seeing in the marketing community. When I read about Nick Johnson, Brand Director, Incite Group, and the research he did to understand the future of marketing…

    MarketingSherpa Blog- 8 readers -
  • How a Single Source of Data Truth Can Improve Business Decisions

    …] Analytics: How metrics can help your inner marketing detective [More from the blogs] Marketing Research Chart: Top data analysis challenges for landing page optimization [MarketingSherpa Chart of the Week] Marketing Analytics: 4 tips for productive conversations with your data analyst [More from the blogs] Marketing Analytics: 20% of marketers lack data [More from the blogs] Research And Measurement …

    David Kirkpatrick/ MarketingSherpa Blogin How To's- 5 readers -