Research Roundtable

    • Email Marketing: A Fresh Take From the Experts

      Email and content are long-time buds. Subscribers are central to building a successful business. There’s no better content distribution channel than email. What would email marketers have to do if content wasn’t there to give them something to say? In fact, 93% of B2B marketers reported using email to distribute their content in CMI/ MarketingProf’s B2B Content Marketing: 201 ...

      Content Marketing Institutein EMail- 12 readers -
    • Content Marketing ROI: 4 Ways to Get Started

      Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area. It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.

      Content Marketing Institutein Content- 12 readers -
  • 3 (Easy) Ways to Truly Surprise Your Audience

    … in the B2C research roundtable, our panelists share ideas on how you – and your content – can be more engaging and unexpected. Thanks to our participants: Andrew Davis, author of Brandscaping and Town Inc. Julie Fleischer, former senior director, data + content + media, Kraft Foods Group David Rodgers, senior digital marketing manager…

    Michele Linn/ Content Marketing Institute- 10 readers -
  • A 4-Step Approach to Create Content That Hits the Mark

    … That Will Refine Your Content Marketing Want to be more effective in your headline creation? Learn the best techniques to capture reader attention in CMI’s How to Cook Up a Killer Content Marketing Headline. Cover image by Joseph Kalinowski/Content Marketing Institute The post A 4-Step Approach to Create Content That Hits the Mark appeared first on Content Marketing Institute. …

    Michele Linn/ Content Marketing Institutein Social Content- 13 readers -
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