Research Roundtable

  • The Secret Your Website Traffic Might Be Trying to Tell You

    … it may be, “my content is hard to measure” isn’t a good reason to start building your own rogue media arm. During our discussion at Content Marketing World 2016, our B2C roundtable participants came up with one way to examine whether you already have an invisible audience that’s primed for the fourth content model. The audience hiding in your…

    Content Marketing Institute- 18 readers -
  • Your 2017 Content Marketing Goal: Give the People What They Want

    … Content marketing is kind of like a Swiss Army knife: It can do almost anything if you set it up the right way. Nowhere is this more clearly shown than in the results of our recent survey of B2C content marketers. Their responses about which organizational goals they planned to reach through their content marketing in the next 12 months ranged…

    Content Marketing Institute- 27 readers -
  • How to Make Content Creation the Star Quarterback

    … marketing for HCSS; and Dusty DiMercurio, content marketing and strategy, AutoDesk. All-star content marketing teams versus rookies As we saw, content marketers who say their team is crossing the goal line more often cite content creation (higher quality content and/or more efficient processes) as the game changer. The teams who reported stagnant success…

    Content Marketing Institutein How To's- 19 readers -
  • Email Marketing: A Fresh Take From the Experts

    …/ MarketingProf’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research. But, more importantly, 93% of those who use email consider it to be an important channel for their content marketing success. 93% of those who use email say it is an important channel for their #contentmarketing success via @cmicontent. Click To Tweet It’s…

    Content Marketing Institutein EMail- 25 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    … Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area. It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets…

    Content Marketing Institutein Content- 18 readers -
  • 3 (Easy) Ways to Truly Surprise Your Audience

    … in the B2C research roundtable, our panelists share ideas on how you – and your content – can be more engaging and unexpected. Thanks to our participants: Andrew Davis, author of Brandscaping and Town Inc. Julie Fleischer, former senior director, data + content + media, Kraft Foods Group David Rodgers, senior digital marketing manager…

    Michele Linn/ Content Marketing Institute- 23 readers -
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