Research Roundtable

  • The Secret Your Website Traffic Might Be Trying to Tell You

    … it may be, “my content is hard to measure” isn’t a good reason to start building your own rogue media arm. During our discussion at Content Marketing World 2016, our B2C roundtable participants came up with one way to examine whether you already have an invisible audience that’s primed for the fourth content model. The audience hiding in your…

    Content Marketing Institute- 13 readers -
  • Your 2017 Content Marketing Goal: Give the People What They Want

    … Content marketing is kind of like a Swiss Army knife: It can do almost anything if you set it up the right way. Nowhere is this more clearly shown than in the results of our recent survey of B2C content marketers. Their responses about which organizational goals they planned to reach through their content marketing in the next 12 months ranged…

    Content Marketing Institute- 23 readers -
  • How to Make Content Creation the Star Quarterback

    … Marketing: 2017 Benchmarks, Budgets and Trends—North America. 85% of B2B marketers attribute increased success in 2016 to better content creation via @cmicontent. #research Click To Tweet Of course, that’s easier said than done. Finding time to produce the necessary volume of content while maintaining quality standards can sometimes feel more difficult…

    Content Marketing Institutein How To's- 14 readers -
  • Email Marketing: A Fresh Take From the Experts

    …/ MarketingProf’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research. But, more importantly, 93% of those who use email consider it to be an important channel for their content marketing success. 93% of those who use email say it is an important channel for their #contentmarketing success via @cmicontent. Click To Tweet It’s…

    Content Marketing Institutein EMail- 17 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    … Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area. It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets…

    Content Marketing Institutein Content- 14 readers -
  • 3 (Easy) Ways to Truly Surprise Your Audience

    … in the B2C research roundtable, our panelists share ideas on how you – and your content – can be more engaging and unexpected. Thanks to our participants: Andrew Davis, author of Brandscaping and Town Inc. Julie Fleischer, former senior director, data + content + media, Kraft Foods Group David Rodgers, senior digital marketing manager…

    Michele Linn/ Content Marketing Institute- 17 readers -
  • A 4-Step Approach to Create Content That Hits the Mark

    At CMI, we’re in the thick of planning, and there is one theme that surfaces repeatedly: We need to double down on what is working well – and stop doing what isn’t. There is no simple way to figure out what is effective. However, the first step is to start thinking about effectiveness when you start creating the content.

    Michele Linn/ Content Marketing Institute- 20 readers -
  • The One Brief Statement That Will Refine Your Content Marketing

    Do you know exactly who you are creating content for and why? What does your brand stand for and why do you publish? Does everyone in your organization know why? If you – and everybody in your company – can answer yes, congratulations! You have one of the key components you need to be successful at content marketing. You also are in the minority of content marketers.

    Michele Linn/ Content Marketing Institute- 13 readers -
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