Research Roundtable

  • The Secret Your Website Traffic Might Be Trying to Tell You

    … it may be, “my content is hard to measure” isn’t a good reason to start building your own rogue media arm. During our discussion at Content Marketing World 2016, our B2C roundtable participants came up with one way to examine whether you already have an invisible audience that’s primed for the fourth content model. The audience hiding in your…

    Content Marketing Institute- 23 readers -
  • Your 2017 Content Marketing Goal: Give the People What They Want

    … Content marketing is kind of like a Swiss Army knife: It can do almost anything if you set it up the right way. Nowhere is this more clearly shown than in the results of our recent survey of B2C content marketers. Their responses about which organizational goals they planned to reach through their content marketing in the next 12 months ranged…

    Content Marketing Institute- 31 readers -
  • How to Make Content Creation the Star Quarterback

    … RELATED CONTENT: What Should Your Content Marketing Priorities Be in 2016? Use Agile marketing techniques to protect content teams Sticking to strategy and focusing on priorities are excellent ideas in theory, but interrupt-driven marketing teams have struggled with achieving these goals for years. Fortunately, our panelists (and marketers everywhere…

    Content Marketing Institutein How To's- 22 readers -
  • Email Marketing: A Fresh Take From the Experts

    …/ MarketingProf’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research. But, more importantly, 93% of those who use email consider it to be an important channel for their content marketing success. 93% of those who use email say it is an important channel for their #contentmarketing success via @cmicontent. Click To Tweet It’s…

    Content Marketing Institutein EMail- 27 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    … and Trends — North America. 28% of B2B marketers aren’t measuring ROI of their #content efforts says @cmicontent. #research Click To Tweet However, of those who characterize their content efforts as the most successful, 87% are tracking the ROI of their content during at least one phase of the buyer’s journey. Complete measurement of your…

    Content Marketing Institutein Content- 20 readers -
  • 3 (Easy) Ways to Truly Surprise Your Audience

    … Year after year, one of the top findings – and challenges – identified in our annual content marketing research is that marketers want to create content that is more engaging. It’s a top priority for any marketer no matter how effective or how big the company. One way to engage: Surprise your audience. In the latest – and last – installment…

    Michele Linn/ Content Marketing Institute- 24 readers -
  • A 4-Step Approach to Create Content That Hits the Mark

    … That Will Refine Your Content Marketing Want to be more effective in your headline creation? Learn the best techniques to capture reader attention in CMI’s How to Cook Up a Killer Content Marketing Headline. Cover image by Joseph Kalinowski/Content Marketing Institute The post A 4-Step Approach to Create Content That Hits the Mark appeared first on Content Marketing Institute. …

    Michele Linn/ Content Marketing Institutein Social Content- 23 readers -
  • The One Brief Statement That Will Refine Your Content Marketing

    Do you know exactly who you are creating content for and why? What does your brand stand for and why do you publish? Does everyone in your organization know why? If you – and everybody in your company – can answer yes, congratulations! You have one of the key components you need to be successful at content marketing. You also are in the minority of content marketers.

    Michele Linn/ Content Marketing Institute- 16 readers -
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