Research Roundtable

    • The Secret Your Website Traffic Might Be Trying to Tell You

      As a particularly feisty gust of wind tried to rob me of my new favorite scarf last week, I was reminded that just because I can’t see something doesn’t mean it isn’t important. Gravity keeps us safely anchored to the ground. Ultraviolet rays turn skin alarming shades of pink. Fall breezes whip leaves into a frenzy and put scarves in mortal danger.

      Content Marketing Institute- 11 readers -
  • Your 2017 Content Marketing Goal: Give the People What They Want

    … Content marketing is kind of like a Swiss Army knife: It can do almost anything if you set it up the right way. Nowhere is this more clearly shown than in the results of our recent survey of B2C content marketers. Their responses about which organizational goals they planned to reach through their content marketing in the next 12 months ranged…

    Content Marketing Institute- 16 readers -
  • How to Make Content Creation the Star Quarterback

    … marketing for HCSS; and Dusty DiMercurio, content marketing and strategy, AutoDesk. All-star content marketing teams versus rookies As we saw, content marketers who say their team is crossing the goal line more often cite content creation (higher quality content and/or more efficient processes) as the game changer. The teams who reported stagnant success…

    Content Marketing Institutein How To's- 10 readers -
  • Email Marketing: A Fresh Take From the Experts

    …/ MarketingProf’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research. But, more importantly, 93% of those who use email consider it to be an important channel for their content marketing success. 93% of those who use email say it is an important channel for their #contentmarketing success via @cmicontent. Click To Tweet It’s…

    Content Marketing Institutein EMail- 13 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    … and Trends — North America. 28% of B2B marketers aren’t measuring ROI of their #content efforts says @cmicontent. #research Click To Tweet However, of those who characterize their content efforts as the most successful, 87% are tracking the ROI of their content during at least one phase of the buyer’s journey. Complete measurement of your…

    Content Marketing Institutein Content- 12 readers -
  • 3 (Easy) Ways to Truly Surprise Your Audience

    … in the B2C research roundtable, our panelists share ideas on how you – and your content – can be more engaging and unexpected. Thanks to our participants: Andrew Davis, author of Brandscaping and Town Inc. Julie Fleischer, former senior director, data + content + media, Kraft Foods Group David Rodgers, senior digital marketing manager…

    Michele Linn/ Content Marketing Institute- 11 readers -
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