Research Roundtable

  • The Secret Your Website Traffic Might Be Trying to Tell You

    … it may be, “my content is hard to measure” isn’t a good reason to start building your own rogue media arm. During our discussion at Content Marketing World 2016, our B2C roundtable participants came up with one way to examine whether you already have an invisible audience that’s primed for the fourth content model. The audience hiding in your…

    Content Marketing Institute- 23 readers -
  • Your 2017 Content Marketing Goal: Give the People What They Want

    … Content marketing is kind of like a Swiss Army knife: It can do almost anything if you set it up the right way. Nowhere is this more clearly shown than in the results of our recent survey of B2C content marketers. Their responses about which organizational goals they planned to reach through their content marketing in the next 12 months ranged…

    Content Marketing Institute- 32 readers -
  • How to Make Content Creation the Star Quarterback

    … marketing for HCSS; and Dusty DiMercurio, content marketing and strategy, AutoDesk. All-star content marketing teams versus rookies As we saw, content marketers who say their team is crossing the goal line more often cite content creation (higher quality content and/or more efficient processes) as the game changer. The teams who reported stagnant success…

    Content Marketing Institutein How To's- 22 readers -
  • Email Marketing: A Fresh Take From the Experts

    Email and content are long-time buds. Subscribers are central to building a successful business. There’s no better content distribution channel than email. What would email marketers have to do if content wasn’t there to give them something to say? In fact, 93% of B2B marketers reported using email to distribute their content in CMI/ MarketingProf’s B2B Content Marketing: 201 ...

    Content Marketing Institute- 27 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    … and Trends — North America. 28% of B2B marketers aren’t measuring ROI of their #content efforts says @cmicontent. #research Click To Tweet However, of those who characterize their content efforts as the most successful, 87% are tracking the ROI of their content during at least one phase of the buyer’s journey. Complete measurement of your…

    Content Marketing Institutein Content- 20 readers -