Research & Resources

  • The B2B Email Marketer’s Playbook

    … email has the biggest impact on revenue. And 81% of marketers list eNewsletters as a top ranking tactics, while 60% say eNewsletters are their most used tactic. But content creation remains a challenge. As a mater of fact, 60% of marketers say producing engaging content is their most difficult task. Our new B2B Email Marketer’s Playbook…

    Movable Ink Blogin EMail- 10 readers -
  • New eBook: Social and Email Work Better Together

    … Email is the number one digital marketing channel for most marketers when it comes to clear ROI, but social media is clearly the winner in terms of audience engagement. With so much marketing power behind both channels, it makes sense to combine the two to create stand-out, cross-channel experiences. But true integration of social into email…

    Movable Ink Blogin Social EMail- 7 readers -
  • [Infographic] Get Ready for Black Friday & Cyber Monday 2015

    The holiday season always manages to sneak up without warning. Halloween is fast approaching in just two months and Thanksgiving and Christmas follow right behind it. Marketers: don’t let this time of year stress you out! We’ll be releasing a five part holiday content series aimed at making marketers’ lives much easier.

    Movable Ink Blog- 9 readers -
  • [RESEARCH] Email. Social Media. Together?

    … When marketers think about email marketing and social media marketing, they don’t often think of the channels as a cohesive unit. In a lot of companies, the teams are split up. Sometimes, the email team will be in the marketing department and the social media team will be in the communications department. Either way, email and social are often…

    Movable Ink Blogin Social EMail- 13 readers -
  • [INFOGRAPHIC] Email Vs. Social Media

    … This is a guest post from Devesh Khanal of Devesh Design. Here’s the truth: Your social media following will not grow your revenue. Relying on social media to drive sales is a mistake for a lot of online businesses. Take Morgan, for example. Morgan wants to start selling her handmade soap online. Her local vendors regularly sell out and now she…

    Movable Ink Blogin Social EMail- 12 readers -
  • [GUIDE] 10 Killer Instagram Marketing Strategies

    … Maybe you’ve started an Instagram page for your brand, maybe you haven’t. Maybe you’ve already had success with it. Either way, when it comes to Instagram marketing, there are countless opportunities for customer engagement and sales… and things are really just getting started. Just a few weeks ago, Instagram officially unveiled the first round…

    Movable Ink Blogin Social- 11 readers -
  • 65% of Consumers Still Want The Traditional Retail Experience

    … not be able to find in a nearby store. Overall, though, mobile devices are still very much shopping companions, rather than shopping destinations. TimeTrade’s research found that, among consumers using their phones in a shopping cycle: 50% research products 60% compare prices 46% look for the nearest store location The real opportunity…

    Movable Ink Blogin EMail- 19 readers -
  • Travel Industry Email Marketing: Timing, Frequency, Content

    … This is a guest post from Carl Sednaoui of MailCharts. As the summer heat rises, so does the need to get consumer’s attention. In this post we’ll explore some of our favorite Travel and Hospitality emails from May. Before diving into the emails, let’s go over some industry stats. On average, companies sent just above one email per week…

    Movable Ink Blogin EMail Content- 16 readers -
  • The 4 Biggest Takeaways from Google’s “Micro-Moments” Research

    … activities. Here are the top biggest takeaways from Google’s research: 1. Smartphones are Personal Sales Consultants. As soon as customers step into a store, retailers have to make an impression. But now, brands have to find a way to get onto the smartphone screen. Google found that 82% of smartphone users turn to their phone to influence a purchase…

    Movable Ink Blog- 12 readers -
  • 5 Next-Gen Emails from Lenscrafters, eHarmony, and More

    … studies, contextual marketing, Email Marketing, inkredible 5 on Wednesday, June 3rd, 2015 by Blaise Lucey. About Blaise Lucey Blaise Lucey is the Content Marketing Manager for Movable Ink. He's in charge of creating content that helps customers and prospects better understand how Movable Ink can work for them, as well as keeping tabs on the latest developments in the contextual marketing space.…

    Movable Ink Blogin EMail- 16 readers -
  • [RESEARCH] The Least & Most Mobile Industries for Email Marketing

    … Every quarter, we conduct email marketing research across more than one billion emails and compile the US Consumer Device Preference Report. Specifically, we analyze how people are opening emails and which devices they’re using to do it. Last quarter, we discovered that almost 67% of emails were opened on mobile devices. In our Q1 2015 research…

    Movable Ink Blogin EMail- 15 readers -