Research & Resources

  • The B2B Email Marketer’s Playbook

    … was designed to show B2B marketers how to incorporate elements like personalization, live data and contextual targeting into an email to create an unbeatable customer experience. We’ll walk you through creating welcome and conversion emails, as well as an event email series that will help you create an app-like experience right in the inbox. Download your copy now. …

    Movable Ink Blogin EMail- 9 readers -
  • New eBook: Social and Email Work Better Together

    … Email is the number one digital marketing channel for most marketers when it comes to clear ROI, but social media is clearly the winner in terms of audience engagement. With so much marketing power behind both channels, it makes sense to combine the two to create stand-out, cross-channel experiences. But true integration of social into email…

    Movable Ink Blogin Social EMail- 6 readers -
  • [Infographic] Get Ready for Black Friday & Cyber Monday 2015

    The holiday season always manages to sneak up without warning. Halloween is fast approaching in just two months and Thanksgiving and Christmas follow right behind it. Marketers: don’t let this time of year stress you out! We’ll be releasing a five part holiday content series aimed at making marketers’ lives much easier.

    Movable Ink Blog- 8 readers -
  • [RESEARCH] Email. Social Media. Together?

    … When marketers think about email marketing and social media marketing, they don’t often think of the channels as a cohesive unit. In a lot of companies, the teams are split up. Sometimes, the email team will be in the marketing department and the social media team will be in the communications department. Either way, email and social are often…

    Movable Ink Blogin Social EMail- 13 readers -
  • [INFOGRAPHIC] Email Vs. Social Media

    … This is a guest post from Devesh Khanal of Devesh Design. Here’s the truth: Your social media following will not grow your revenue. Relying on social media to drive sales is a mistake for a lot of online businesses. Take Morgan, for example. Morgan wants to start selling her handmade soap online. Her local vendors regularly sell out and now she…

    Movable Ink Blogin Social EMail- 12 readers -
  • [GUIDE] 10 Killer Instagram Marketing Strategies

    … Maybe you’ve started an Instagram page for your brand, maybe you haven’t. Maybe you’ve already had success with it. Either way, when it comes to Instagram marketing, there are countless opportunities for customer engagement and sales… and things are really just getting started. Just a few weeks ago, Instagram officially unveiled the first…

    Movable Ink Blogin Social- 11 readers -
  • 65% of Consumers Still Want The Traditional Retail Experience

    … it in a store? One way is through an email campaign powered by contextual marketing. For example, Lenscrafters recently sent a geo-targeted email powered by custom API integrations. The API integrations synced up to display the available reservation times at local stores. When customers reserved specific times, those options disappeared from the email…

    Movable Ink Blogin EMail- 18 readers -
  • Travel Industry Email Marketing: Timing, Frequency, Content

    … This is a guest post from Carl Sednaoui of MailCharts. As the summer heat rises, so does the need to get consumer’s attention. In this post we’ll explore some of our favorite Travel and Hospitality emails from May. Before diving into the emails, let’s go over some industry stats. On average, companies sent just above one email per week…

    Movable Ink Blogin EMail Content- 15 readers -
  • The 4 Biggest Takeaways from Google’s “Micro-Moments” Research

    … activities. Here are the top biggest takeaways from Google’s research: 1. Smartphones are Personal Sales Consultants. As soon as customers step into a store, retailers have to make an impression. But now, brands have to find a way to get onto the smartphone screen. Google found that 82% of smartphone users turn to their phone to influence a purchase…

    Movable Ink Blog- 12 readers -
  • 5 Next-Gen Emails from Lenscrafters, eHarmony, and More

    … five next-generation emails that are making use of contextual marketing technology from Movable Ink to create entirely new experiences right within the inbox. Whether it’s Lenscrafters offering eye exam appointments directly in an email or eHarmony getting sales from an expired sales offer, these brands are helping push email marketing to new…

    Movable Ink Blogin EMail- 15 readers -
  • [RESEARCH] The Least & Most Mobile Industries for Email Marketing

    … Every quarter, we conduct email marketing research across more than one billion emails and compile the US Consumer Device Preference Report. Specifically, we analyze how people are opening emails and which devices they’re using to do it. Last quarter, we discovered that almost 67% of emails were opened on mobile devices. In our Q1 2015 research…

    Movable Ink Blogin EMail- 15 readers -