Research & Resources

  • The B2B Email Marketer’s Playbook

    … B2B marketers face a lot of unique challenges. There are longer and more complex sales cycles, as well as more decision makers to please. And once you get a customer, keeping them happy is another hurdle. Most B2B companies still turn to email to reach (and keep) customers. A recent survey from 2016 reports nearly a third of B2B marketers say…

    Movable Ink Blogin EMail- 13 readers -
  • New eBook: Social and Email Work Better Together

    … Email is the number one digital marketing channel for most marketers when it comes to clear ROI, but social media is clearly the winner in terms of audience engagement. With so much marketing power behind both channels, it makes sense to combine the two to create stand-out, cross-channel experiences. But true integration of social into email…

    Movable Ink Blogin Social EMail- 7 readers -
  • [Infographic] Get Ready for Black Friday & Cyber Monday 2015

    … an infographic to show what we learned over Black Friday/Cyber Monday 2014, and how you can apply these learnings to 2015. The data speaks for itself: Key takeaways: send out deals early and make sure your emails are responsive. Curious for more? Stay tuned for further holiday updates from Movable Ink! This entry was posted in Contextual Marketing, Email Marketing, Research & Resources and tagged content marketing, contextual marketing, Email Marketing, research on Tuesday, August 25th, 2015 by Leah Kovach.…

    Movable Ink Blogin EMail Content- 10 readers -
  • [RESEARCH] Email. Social Media. Together?

    … When marketers think about email marketing and social media marketing, they don’t often think of the channels as a cohesive unit. In a lot of companies, the teams are split up. Sometimes, the email team will be in the marketing department and the social media team will be in the communications department. Either way, email and social are often…

    Movable Ink Blogin Social EMail- 14 readers -
  • [INFOGRAPHIC] Email Vs. Social Media

    … This is a guest post from Devesh Khanal of Devesh Design. Here’s the truth: Your social media following will not grow your revenue. Relying on social media to drive sales is a mistake for a lot of online businesses. Take Morgan, for example. Morgan wants to start selling her handmade soap online. Her local vendors regularly sell out and now she…

    Movable Ink Blogin Social EMail- 15 readers -
  • [GUIDE] 10 Killer Instagram Marketing Strategies

    … Maybe you’ve started an Instagram page for your brand, maybe you haven’t. Maybe you’ve already had success with it. Either way, when it comes to Instagram marketing, there are countless opportunities for customer engagement and sales… and things are really just getting started. Just a few weeks ago, Instagram officially unveiled the first…

    Movable Ink Blogin Social- 11 readers -
  • 65% of Consumers Still Want The Traditional Retail Experience

    … not be able to find in a nearby store. Overall, though, mobile devices are still very much shopping companions, rather than shopping destinations. TimeTrade’s research found that, among consumers using their phones in a shopping cycle: 50% research products 60% compare prices 46% look for the nearest store location The real opportunity…

    Movable Ink Blogin EMail- 19 readers -
  • Travel Industry Email Marketing: Timing, Frequency, Content

    … This is a guest post from Carl Sednaoui of MailCharts. As the summer heat rises, so does the need to get consumer’s attention. In this post we’ll explore some of our favorite Travel and Hospitality emails from May. Before diving into the emails, let’s go over some industry stats. On average, companies sent just above one email per week…

    Movable Ink Blogin EMail Content- 23 readers -
  • The 4 Biggest Takeaways from Google’s “Micro-Moments” Research

    … activities. Here are the top biggest takeaways from Google’s research: 1. Smartphones are Personal Sales Consultants. As soon as customers step into a store, retailers have to make an impression. But now, brands have to find a way to get onto the smartphone screen. Google found that 82% of smartphone users turn to their phone to influence a purchase…

    Movable Ink Blog- 13 readers -
  • 5 Next-Gen Emails from Lenscrafters, eHarmony, and More

    … studies, contextual marketing, Email Marketing, inkredible 5 on Wednesday, June 3rd, 2015 by Blaise Lucey. About Blaise Lucey Blaise Lucey is the Content Marketing Manager for Movable Ink. He's in charge of creating content that helps customers and prospects better understand how Movable Ink can work for them, as well as keeping tabs on the latest developments in the contextual marketing space.…

    Movable Ink Blogin EMail- 20 readers -
  • [RESEARCH] The Least & Most Mobile Industries for Email Marketing

    … Every quarter, we conduct email marketing research across more than one billion emails and compile the US Consumer Device Preference Report. Specifically, we analyze how people are opening emails and which devices they’re using to do it. Last quarter, we discovered that almost 67% of emails were opened on mobile devices. In our Q1 2015 research…

    Movable Ink Blogin EMail- 16 readers -
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