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Growth across social networks was a defining feature throughout 2016. While the increase in mobile and media consumption made headlines, the underlying growth–spending on social advertising–will yield more change. A fourth-quarter report from data science and media technology provider 4C Insights examines the evolution in social advertising spending.
… Marketing Partners and Instagram Partners website. As always, our focus is to drive marketer outcomes through people-based marketing, and we believe that we can best achieve this by focusing the program on partners building on our API (application-programming interface). Agencies and partners that deliver marketing services remain a crucial part…
… Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…
… success with MLB Wednesdays stories throughout the season, MLB furthered its close partnership with Snapchat to create five Live Stories throughout the 2015 postseason (game one of the American League Division Series, the Chicago Cubs’ clinching celebration, games one and five of the World Series and the World Series parade). Custom geofilters…