Resources

    • 7 Twitter Accounts That Will Make You a Better Social Media Marketer

      One common challenge for social media marketers is the pace—not only is it tough to stay on top of a consistent posting schedule, but social platforms seem to announce new features or changes every other week. It’s almost impossible for the stretched-thin marketer to keep up. Fortunately, marketers can lean on subject matter experts who readily offer up their hard-earned advic ...

      Hootsuitein Social- 19 readers -
    • 8 Free Resources to Soundtrack Your Social Video Without Getting Sued

      If you’re posting social videos to YouTube, you should know that the site takes audio copyright very seriously. If you include music that doesn’t belong to you, your video will likely be taken down from the site, and after three “copyright strikes,” your account will be terminated—and you’ll be barred from creating a new account.

      Hootsuitein Social- 16 readers -
    • 5 Social Media Innovations That Are Changing the Retail Industry

      More than 84 percent of smartphone users in the U.S. go online to look up products before purchasing. E-commerce is slowly taking over the consumer world with sales reaching $394.9 billion in 2016, up nearly 16 percent from the previous year. To stay on top, it makes sense that go where their audience is—meshing the worlds of retail and social media.

      Hootsuitein Social- 16 readers -
  • 8 Essential Social Ads Tools to Help You Run Successful Campaigns

    … performance and make observations. If we see that a certain ad group is performing best on a certain channel, we’ll shift our budget accordingly. Slack Messaging software Slack is awesome for cross-team collaboration. When we’re working on a big campaign, we can create a group, upload documents and resources, and get instant feedback. It’s an easy way…

    Hootsuitein Social- 15 readers -
  • How to Use Reddit for Fast (and Accurate) Market Research

    … With 50,000 niche communities and 250 million unique monthly visitors, Reddit is packed with potential customers talking about brands and products. In this post, you’ll learn a simple process for using Reddit to conduct market research. As you’ll see, Reddit can help you observe what people really think about your industry and products, reveal…

    Hootsuitein Social How To's- 11 readers -
  • 4 ROI Formulas That Will Help Earn You a Promotion

    … and digital channels. I’ve also included links to further resources, so that you become a master of these simple and powerful ways to calculate your ROI. 4 ROI formulas to prove the value of social media and impress your boss 1. How to measure your (true) ROI Marketers make a common mistake when calculating ROI. They use gross profit, forgetting to include…

    Hootsuite- 16 readers -
  • TOP NEWS STORIES AND TRENDS IN LOCAL BUSINESS 4/26

    … You could waste hours browsing the Web for local business news, and we know you don’t have the time. But, we do. We tracked down the top news from this month, so you don’t have to. The Latest and Greatest Local Business News U.S. small businesses profitable but facing challenges, Federal Reserve Banks say (Cleveland.com) For businesses with $1…

    Dex Media- 17 readers -
  • What We Learned from Our Top-Performing Social Media Posts

    … the content that is most relevant to them and then move on. If you’re sharing a listicle, always use the numeral in your social copy, like we did in our post on 8 writing resources to help you create content. It’s easier for your audience to scan and consume. The post received 535 likes and 185 retweets. Don’t consider yourself a writer? Here…

    Hootsuitein Social- 14 readers -
  • Are you ready for National Small Business Week?

    … According to the U.S. Small Business Administration (SBA), April 30 – May 6, 2017 is National Small Business Week (#SmallBusinessWeek if you’re thinking ahead). This yearly event recognizes businesses like yours, and gutsy entrepreneurs like you, for your contributions to your local community, your local economy and local jobs. Fun fact: More…

    Dex Media- 15 readers -
  • 6 Places to Buy Cheap Ads Online (That You Haven’t Thought Of Yet)

    … Everybody knows about Facebook, Instagram, and Twitter ads. But are there overlooked places online to buy inexpensive ads? In 1905, a pharmacist by the name of Claud A. Hatcher worked late into the night on his new formula for a sweet, bubbly liquid. Soon, grocery stores around the world would be selling this new trendy cola. Hatcher came up…

    Hootsuite- 17 readers -
  • Social Media Image Sizes: A Quick Reference Guide for Each Network

    … James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.” Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social network has its own nuances and specifications—especially when it comes to images. If you don’t tailor…

    Hootsuitein Social- 19 readers -
  • 6 Brand Certifications to Make You a Better Social Media Marketer

    … and conversions Also check out Twitter Flight School’s downloadable resource library. It’s a treasure trove of tips for creating your next campaign and includes downloadable presentations to prepare for your next client meeting. 5. Pinterest Propel Pinterest Propel differs from some of the other offerings on this list. Rather than coursework…

    Hootsuitein Social Display Mobile- 16 readers -
  • YouTube Hacks: 15 Tricks and Features You Probably Didn’t Know About

    … more about this service check this resource post out. 4. Share and collaborate on playlists Adding playlists to your YouTube channel is a great way to help your viewers find and share your videos. Activewear retailer Lululemon uses playlists to sort their videos by a number of categories—including product type and region—making it quick and easy…

    Hootsuitein Social- 14 readers -
  • A Social Video Toolkit to Save You Time and Money

    … If you aren’t already incorporating social video into your marketing strategy, it may well be the technical side of things that’s holding you back. After all, while 84 percent of professional marketers have recently used video marketing, according to Animoto, only 55 percent of small and medium-sized business owners have done so. While…

    Hootsuitein Social- 13 readers -
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