• Twitter Hacks: 21 Tricks and Features You Probably Didn’t Know About

    … With 313 million monthly active users, Twitter is a huge social media network offering plenty of potential for meaningful connection. But with more than 500 million Tweets sent every single day, it can be tricky to stay on top of the most relevant content, get your Tweets seen, and maximize the time you spend on your Twitter activities…

    Hootsuitein Social- 6 readers -
  • Growth Plays: 3 Start-Ups Share their Social Successes

    …: The power of community lift Headquarters: San Francisco, CA Founded: 2015 by Dan Gailey and Nathan Ross Baqqer is an ecosystem for makers and creators to build, share, sell, and crowdfund together. It was created by longtime makers to combine the essential tools to build and sell products, so anyone around the world can find the resources…

    Hootsuite- 5 readers -
  • 5 LinkedIn Tools for Finding and Converting Prospects

    … It has been quite some time since Microsoft acquired LinkedIn, and the hubbub surrounding the acquisition seems to be finally slowing down. Nevertheless, the general consensus is that the network will stay a social giant, leaving behind its “professional” competitors. If nothing else, the buyout served as vindication for B2B businesses that rely…

    Rohan Ayyar/ Hootsuite- 7 readers -
  • How Social Continues to Shape the Buyer’s Journey: A Q&A with Marketo

    … Think about the last big-ticket item that you bought. Chances are, you didn’t simply go to the store and pick out the first television that caught your eye. You probably spent some time researching the product and reading customer reviews so that you could make an informed decision. Thanks to social media, today’s consumer is more educated…

    Hootsuitein Social How To's- 10 readers -
  • 32 Useful Facebook Page Apps for Your Business

    If you’re thinking about how to improve your Facebook strategy and aren’t sure where to start, these apps for your Facebook Page can help. Here’s why: Facebook apps don’t require a ton of effort and they’re super handy. They let you customize your existing Facebook Page in a way that enhances the experience for your customers.

    Hootsuite- 7 readers -
  • LinkedIn for Business: The Ultimate Marketing Guide

    … those relationships to uncover new opportunities to grow your business. And just in case you’re unsure about whether all that effort will pay in terms of real dollars and cents, consider this: 50 percent of B2B buyers use LinkedIn as a resource when making purchasing decisions, and 76 percent of B2B buyers prefer to work with recommendations from…

    Hootsuitein Affiliate Social- 8 readers -
  • How to Write Great Instagram Captions That Drive Engagement

    … Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement, dear readers, is key. With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content…

    Hootsuitein Social How To's- 10 readers -
  • Why Digital Natives Need Social Media Training Just Like Everyone Else

    … a lot to learn. With the right education and training, digital natives can become true social media experts. Add social media education into your classroom—with resources that have helped almost 40,000 higher education students gain industry-leading digital skills. Learn More The post Why Digital Natives Need Social Media Training Just Like Everyone Else appeared first on Hootsuite Social Media Management. …

    Hootsuitein Social- 16 readers -
  • 12 of the Best Influencer Marketing Tools

    … Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising…

    Hootsuite- 12 readers -
  • Are You a Social Media Team of One? This Toolkit Can Help

    … is that you can handle it all (and you look great in hats). To help, we’ve compiled these best practices and resources that anyone acting as a social media team of one can use. We’ve grouped them into five buckets: preparation, organization, efficiency, education, and community support. Preparation Focus your efforts You’ve got limited time…

    Hootsuitein Social- 11 readers -
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