• 20 Creative Ways to Use Social Media for Storytelling

      Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! In this post, I ...

      Buffer Blogin Social- 21 readers -
    • Facebook Hacks: 14 Tricks and Features You Probably Didn’t Know About

      With 1.18 billion daily active users as of September 2016, Facebook is an excellent place to establish a formidable presence for your brand. But with so many users sharing so much content, you will need whatever competitive advantage you can get to stand out from the crowd. Join us on a magic carpet ride into the wonderful and (surprisingly) exciting world of Facebook hacks for business.

      Hootsuitein Social- 20 readers -
  • Instagram Algorithm: What You Need to Know to Boost Organic Reach

    … So much content is shared on Instagram that it’s estimated people miss 70 percent of their feeds, on average. But the creators of the platform are committed to ensuring that you see the photos and videos you care about most. So, instead of the good ol’ reverse chronological order, Instagram has implemented a “best-first” algorithm-based approach…

    Hootsuitein Social How To's- 9 readers -
  • 5 Steps to Evaluate Your Online Business Listings

    … 5 Steps to Evaluate Your Online Business Listings February 22, 2017 - Posted by Lauryn Johnson to Business Matters/ Local Marketing/ Resources Do you know where search engines are pulling your business’s information from? The most common response we get when we ask that question is, “from my website, of course!” Not so fast. If you want…

    Dex Media- 16 readers -
  • Organic Reach on Social Media is Declining—Here’s What to Do About It

    Organic reach is in decline. Call the authorities. Call the doctor. Call someone, because this is changing the way businesses use social media. Organic reach for Facebook Pages fell 52 percent in 2016. That’s one of many statistics that speak to how both algorithms and competition—in terms of the amount of content that’s being shared—are drastically changing the way we consume media.

    Hootsuite- 15 readers -
  • How One Travel Brand Uses Social Media to Reach a Global Audience

    … Social media continues to change the way we buy. As a global brand, how do you adapt to reach your customers? In this episode of the Hootcast podcast, we chat with Arnaud de Broves, digital marketing manager at leading hotel operator AccorHotels, about their strategy for reaching customers at every stage in the buyer journey. Hootsuite’s Jaime…

    Hootsuitein Social How To's- 20 readers -
  • 3 Surefire Ways to Get Some Time Back Today

    … 3 Surefire Ways to Get Some Time Back Today February 16, 2017 - Posted by Lauryn Johnson to Business Matters/ Resources You probably feel a certain amount of productivity when you stay busy throughout the day. You’re jumping from task to task and feel like you’re getting a lot done. When the work day is over, what do you have time left…

    Dex Media- 10 readers -
  • The Ultimate Blogger Guide

    …Do you want to become a blogger? Blogging presents a unique opportunity to build a network for your existing customers while also acquiring new business. A blog is the ideal platform on which to showcase your expertise in the industry. This list of resources is designed to walk you through the blogging process and answer […]…

    Inklyo- 12 readers -
  • 6 Social Media Video Formats Marketers Need to Try

    … There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016. That’s not even counting all the other social media video formats on channels like Instagram, Twitter…

    Hootsuitein Social- 12 readers -
  • What is Social Commerce and Why Should Your Brand Care?

    … Remember when e-commerce was the cool kid on the block? Brands could simply list products on their website, advertise the best deals, and the orders would come rolling in. There’s a new hip kid in town and her name is social commerce. What is social commercial? Social commerce is what happens when savvy marketers take the best of e-commerce…

    Hootsuitein Social- 15 readers -
  • The 7 Most Creative Uses of 360 Video by Brands

    … Watching your first 360 video is the equivalent of getting your first smartphone—it completely changes the user experience. Video is one of the most effective ways to engage your audience on social—on Facebook, for example, users watch 100 million hours every day. And 360 video doesn’t disappoint. Brands testing out this new format have shown…

    Hootsuite- 14 readers -
  • 5 Things You’ve Been Told About Social Marketing That Just Aren’t True

    … Social media is ever-changing, evolving, and taking on new roles in the world we live in. That means it’s also changing the way we do business. Although it’s definitely picked up in the last few years, the idea of social media marketing for your business has been around long enough to have spurred a few misconceptions. We’re here to debunk…

    Hootsuitein Social- 26 readers -
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