• 6 Things Marketers Need to Know about Generation Z

      Who is Generation Z? Anyone born between roughly 1995 and 2010. You’ve likely already heard that this tech-savvy group has an attention span of eight seconds, but here are six more Gen Z statistics that might inform how you market to the cohort on social media. 1. Gen Z makes up around 26% of the U.S. population Take a seat, Gen Y.

      Hootsuitein Social- 15 readers -
    • 40+ Useful PC Keyboard Shortcuts for Social Media Pros

      Ever since we published our social media keyboard shortcuts for Mac, PC users have, understandably, been requesting a version of their own. Well, my PC pals, the day is finally here. Use these keyboard shortcuts to be more efficient on social media, impress your colleagues, and shave precious seconds off your workflow.

      Hootsuitein Social- 12 readers -
  • 17 Best Free Stock Photo Sites: Get Free High-Quality Images

    … If it’s true that a picture is worth a thousand words, where can you find great photos to use for free? Don’t worry! Sit back and relax. In fact, there are hundreds of websites that allow you to search and download free high-quality photos. In this article, you can find the best online resources that millions of people are using every day. 1…

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  • 13 Fantastic Places to Find Background Music for Your Video Content

    …. Price range: Free 6. Jamendo Licensing: Royalty free Why we love it: We love Jamendo here at Buffer because of their awesome music selection as well as their dedication to giving back to their artists. Jamendo is also one of the few background music resources that allows marketers to pick and choose music based on what they might be using…

    Buffer Blog- 13 readers -
  • Coffee Talk: Catching Up With Hanapin’s PPC Experts

    … to be able to think more probabilistically. [To look at data and say “these are the probable outcomes of something”. And the other side is one that, the data isn’t sacred. It isn’t a perfect entity. It is a resource you can use. So it is how do I use it as a resource to make better decisions? What is your PPCHero Superpower? It depends on who you ask…

    PPC Hero- 10 readers -
  • The 4 Key Ingredients of a Perfect Social Video

    … If the perfect social video were a cake, what would go into making it? We talked to Hootsuite’s in-house video expert, Derek Saddler, to find out the four key ingredients you need to bake a delicious piece of content. 1. It’s short and sweet According to a survey conducted by Animoto, nearly two-thirds of consumers prefer video under 60 seconds…

    Hootsuite- 13 readers -
  • The Ideal Cover Photo Size for Each of the Major Social Media Platforms

    … and the crop change as I change the size of the browser. From my tests, it seems best to use an image with an aspect ratio of 16:9 that has the important information in the middle of the image. Over to you I hope you found this resource useful for creating the perfect cover photo for your social media profiles. Do you have any tips and tricks…

    Buffer Blogin Social- 13 readers -
  • Never Run Out of Content to Share: 70+ Places to Curate Great Content

    …, accounting, insurance, and legal. Career, recruiting, and hiring Hired blog: Your one-stop-shop for technical career guides, as well as hiring & recruiting expertise. The Muse: Expert advice to answer your career questions. For more blogs on this topic, Credit Donkey put together a big list of career blogs and resources and shared why each of them…

    Buffer Blogin EMail Content- 16 readers -
  • The Great Expansion: How RBC Uses Content Across 14 Departments

    … This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. Manulife’s core content marketing challenge was similar to many global…

    The Content Strategistin Content How To's- 16 readers -
  • How to Create Social Media Buttons For Every Major Network

    … (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); = id; js.src = "//"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));Encouraging social sharing among your customers and fans…

    Hootsuitein Social How To's- 17 readers -
  • 7 Snapchat Accounts to Make You a Better Social Marketer

    … Social media moves fast—so keeping up with all the latest trends and tools can be hard. What better way to stay informed than Snapchat? The ephemeral nature of the platform lends itself to easily digestible and focused tips. Here are a few social media experts—influencers, entrepreneurs, CEOs, and best-selling authors—that you can learn from…

    Hootsuite- 18 readers -
  • Social Media Advocacy: How to Build a Brand Advocate Program

    … success: your customers and employees. For many companies, these two groups are their biggest untapped resources as well as their biggest fans. By turning as many of these people as possible into brand advocates—people who proactively talk up and advocate for your company to their own networks—you can extend your reach and generate greater brand…

    Hootsuitein Social How To's- 21 readers -
  • Bring Some Organization to Your PPC Account Audits

    … August 10, 2017 So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But how do we get to the point where we have our laundry list of suggestions? Step 1: Ask the current manager of the account…

    Jacob Brown/ PPC Hero- 14 readers -
  • How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

    … stickers, and more If you like, you could also add more details to your graphic using the Instagram app before posting it. Draw, add stickers, add hashtags, and more to make it look more fun. Also, adding hashtags and location tag helps people who aren’t following you discover your Instagram stories. Additional tools and resources There are many…

    Buffer Blogin Social How To's- 18 readers -
  • 3 Essential Facebook Ad Targeting Tips for B2C Businesses

    … The first time you went to create a Facebook ads campaign and got to the targeting section, what was your first thought? Mine was “Wow, this is incredible, you can target anyone.” And then I was immediately overwhelmed because there were so many options and I had no idea how to use them. There an endless number of combinations you can use…

    Hootsuitein Social- 18 readers -
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