Responsive

    • Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

      Mobile advertising continues to be one of the fastest growing and most challenging sectors of the global marketing economy. According to the ad-buying agency Magna, digital advertising will surpass traditional TV advertising this year (thanks largely to mobile advertising). By 2021, mobile advertising will have increased to $215 billion, or 72 percent of total digital ad-buy budgets.

      Marketing Technology Blog- 12 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …% higher checkout conversion rates than non-PayPal Tweet This! Adding a 100% Money Back Guarantee badge increased conversion rates by 32% Tweet This! 68.63% is the average online cart abandonment rate based on 33 different studies Tweet This! 48% of shoppers would shop more with online retailers that offer hassle-free returns Tweet…

    Douglas Karr/ Marketing Technology Blogin Social- 44 readers -
  • 38 Email Marketing Mistakes to Check Before Clicking Send

    … across email clients… many don’t use them. Buttons – use images as buttons so that your buttons look great across all email clients. Internationalization – are you using the proper langage settings and symbols for your subscribers? Typography – utilize fonts with a fall-back for devices and clients that don’t support them. Social – do you…

    Douglas Karr/ Marketing Technology Blogin EMail- 16 readers -
  • Mobile Experience and Its Impact on Trends

    … Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors. Around the world, more and more people are making the jump…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Is Responsive Design A Ranking Factor?

    … success in Google is synonymous with having a successful mobile presence. But what kind of mobile presence? When it comes to designing a mobile website, there are three choices: responsive, adaptive and traditional “m.” mobile sites. Does Google prefer one over another? Is there a difference in preferring a design and using it as a ranking factor…

    Search Engine Landin SEO- 39 readers -
  • Are You Meeting Consumer Shopping Expectations This Year?

    … When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right there on the spot? Do you have enough product information available on your site? Is your online showroom…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • 3 Ways To Use Keyword Planner To Improve Your Mobile Search Visibility

    … the Mobile Trends report. For example, if you select the Food & Grocery category in Keyword Planner and change the dates in the Mobile Trends report you can see exactly how fast people have been adopting mobile search in that category. You can use that data to show the C-suite the urgency in mobile search for your category. Have you found any reports in the new Keyword Planner that have helped you improve your mobile search visibility? Feel free to share in the comments. …

    Bryson Meunier/ Marketing Land- 20 readers -
  • Hand Coding A Personal Website

    … to hand-code a simple site of your own. And I mean a site that’s really your own, built just the way you want it and with full control from the ground-up. What’s more, it can be beautiful, responsive, SEO-friendly, and you can blog with it. All that’s required is a healthy dose of persistence. Before we begin, three caveats. I would only…

    Tom Bennet/ SEOgadget- 12 readers -
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