Responsive Advertising

  • It’s Time to Stop Calling It ‘Social’ Marketing

    …, Pinterest, Snapchat and other platforms needs a more appropriate name. “Social” limits what marketers are able to get out of the channels because it limits what they’re capable of designing and planning. Rather than “social,” it’s time to think in terms of “responsive” advertising. Social media was built on peer-to-peer connections between…

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