• Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement

      Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement April 10, 2017 by David Card Leave a Comment Filed Under: Commentary Two studies released last week by industry organizations provide useful advice on mobile marketing tactics and using location data. As mobile consumes an increasing share of digital marketing, both studies point to the ne ...

      Street Fightin Mobile- 25 readers -
    • 7 Lessons For Retail In The Age of E-Commerce

      E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re running a physical store, then you need to move to the next level.

      Marketing Technology Blogin Affiliate- 15 readers -
    • Seven Nagging Problems with Social Commerce

      Social commerce has become a big buzzword, yet many shoppers and many sellers are holding back on “going social” with their buying and selling. Why is this? For many of the same reasons it took many years for e-commerce to seriously compete with brick-and-mortar retail. Social commerce is an immature ecosystem and concept, and it will simply take time for it to challenge the ...

      Marketing Technology Blogin Social- 18 readers -
  • 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    … Ecommerce mobile ad spend is surging as retailers everywhere realize the purchase-driving power of targeting users on smartphones and tablets. How can advertisers make the most of this massive mobile mindset? Facebook’s canvas ad unit is the perfect way to reach mobile audiences through a full-screen visual experience that combines the powers…

    Nanigansin Social- 11 readers -
  • Bluecore’s Real-Time Decisioning Platform for eTail

    … this challenge, the retailer turned to Bluecore to: Analyze and determine customer affinity levels using real-time customer data Send highly personalized triggered emails, social media content, display ads and onsite experiences Uncover actionable customer insights and generate retail-specific audiences in seconds based on historical data…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • 4 Retail Brands Driving Sales With Eye-Catching Social Video Ads

    … This article originally appeared on IBM’s THINK Marketing blog. Retailer marketers are no strangers to the impactful power of social video ads. This highly visual ad unit is the perfect medium for showing off products in a mobile-friendly, engaging way. In fact, Nanigans advertisers in the Americas increased mobile video ad spend 20% quarter…

    Nanigansin Social- 14 readers -
  • How do we infuse haute couture in a website fashion blog?

    …The Forbes Company represents an unparalleled collection of luxury shopping malls for residents and tourists in Orlando, Palm Beach and Naples, Florida. With hundreds of iconic brands and world-class eateries at each location, the malls are destinations unto themselves and they take great pride in reinforcing every fashion-conscious shopper’s…

    Starmarkin How To's- 14 readers -
  • 4 Brands Driving Sales with Remarkable Instagram Carousel Ads

    … Instagram’s advertising base is growing at an unbelievably rapid rate, with the photo and video sharing site recently reaching 1 million advertisers. Mobile-friendly ad units like carousel ads are helping Instagram advertisers drive engagement, clicks and sales from the site’s over 600 million monthly active users. Find out which creative…

    Nanigansin Social- 15 readers -
  • Tried and True Marketing Tactics SMBs Can Borrow From Premium Brands

    … If there’s one thing “premium brands” share, it’s a retail experience that caters to the customer’s wants, needs and desires. The mantra is always “yes” — no matter how ridiculous the demands. As a result, premium brands often emphasize a set of “hand crafted” attributes: a unique and genuine look and feel both online and off; an appeal…

    Street Fight- 15 readers -
  • Point Inside Announces Personalization Tool for In-Store Marketing

    … As retailers grapple with how to meet consumer demand for more personalized mobile experiences, the in-store product location firm Point Inside is announcing a new service today that will leverage historical shopping information to allow retailers to serve shoppers more relevant deals on their phones. Point Inside’s new Deals Personalization…

    Stephanie Miles/ Street Fight- 20 readers -
  • 4 Retailers Driving Purchases with Slideshow Ads on Facebook and Instagram

    … Video advertising is on the rise, and no where is that more apparent than on Facebook and Instagram. According to a recent study of Nanigans users, video ad budgets rose 119% between Q4 2015 and Q4 2016. While video may the hottest trend in social advertising, not every marketing team has the resources on hand to create high-quality video…

    Nanigansin Social- 11 readers -
  • Holiday Season Advertising Trends That Will Impact Advertisers in 2017

    … This article originally appeared on IBM’s THINK Marketing blog. The 2016 holiday season was a banner year for retailers. With $1 trillion in sales, Q4 presented a phenomenal opportunity for capturing revenue. As indicated in a recent benchmark report of Nanigans advertisers, social channels like Facebook, Instagram and Twitter helped marketing…

    Nanigansin Social- 15 readers -
Get the top posts daily into your mailbox!
More from around the web