• Holiday Countdown: 5 Powerful Mobile Marketing Activations that Drive Sales

    … Holiday Countdown: 5 Powerful Mobile Marketing Activations that Drive Sales December 12, 2017 by Julie Bernard Leave a Comment Filed Under: Commentary In a year of challenging retail news, this holiday season there’s finally some promising predictions for retail brands. A surge of consumer dollars is flowing to online and brick-and-mortar…

    Street Fightin Mobile- 13 readers -
  • Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

    … consumers plan to spend more during the holidays this year, with 66% of adults taking advantage of the deals and promotions being run by retailers around the country. Behind the scenes, retailers with physical locations are working feverishly to compete against e-commerce giants like Amazon. Technologies that capture historical, location-based data from…

    Stephanie Miles/ Street Fightin Mobile- 14 readers -
  • Don’t Underestimate The Impact of a Brick and Mortar Store

    … We recently shared some examples of how Enterprise IoT (Internet of Things) may have an enormous impact of retail store sales. My son was just sharing a news story with me on retail that pointed some fairly bleak statistics regarding the opening and closing of retail stores. While the gap of closures continues to increase, it’s important…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Target offers free delivery while closing stores

    … Retail’s favorite holiday is fast approaching, Black Friday. That time that used to announce the start of the Christmas shopping season the day after Thanksgiving, which has now even encroached into the holiday. In order to compete with online retailers that they’ve been losing ground to for years now, some stores are offering certain perks…

    Greg's Corner- 14 readers -
  • JCPenney’s Outgoing Mobile Chief: Digital Integration Vital for Retail Brands

    … The future of retail is mobile. If this were not already common knowledge among retail insiders, recent developments would make it a truth impossible to ignore. Just last week, reports indicated that this year’s holiday shopping season will mark the first time more visits to shopping sites will come from mobile than desktop. We are long past…

    Street Fightin Mobile- 12 readers -
  • There ain’t no party like a Walmart party

    … If you’re the country’s largest retailer, but you’re losing ground to online competition, what do you do? You throw a party of course. Walmart has announced that in their run up to the holiday season will be holding ‘parties’ in their Supercenter stores in November and December. These parties, to be held on three separate weekends, will have…

    Greg's Corner- 9 readers -
  • Why Every Digital Advertiser Needs to Test Like a Scientist

    … are making it simpler and less costly to run these tests, and digital leaders are recognizing that the best path to long-term growth is to align advertising practices with the true business goals of marketers. Why randomized controlled trials haven’t caught on in advertising Randomized controlled trials are the ideal form of performance testing…

    Nanigansin Retargeting- 8 readers -
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