Retail

  • In the battle for supremacy, is one retailer fighting to survive?

    … While Amazon and Walmart continue their battle of the retail titans, another player has entered into the fray and thrown down the gauntlet towards its larger opponents. While never far from the consumer conscience, eBay is not the retail stalwart that it once was. However, recently, they have thrown what could amount to as a monkey wrench…

    Greg's Corner- 10 readers -
  • What Happens to Local Data When Physical Stores Close?

    … More than 8,600 brick-and-mortar stores are expected to close this year, up from 2,056 in 2016 and 5,077 in 2015. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains with hundreds of storefronts spread across the country, outdated location data can lead…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • Fathers Day Ecommerce Statistics

    … driving more traction around the holiday. They found: Globally, specialty retailers and apparel saw higher conversation rates than sporting goods and consumer electronics respectively. Specialty retailers saw a 71.3% increase in click-through conversions (CTC) and a 254.9% higher conversion rate than the sporting goods industry. Apparel saw a 342…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

    … As the weather warms up, and spring changes to summer, social media users are preparing to stock up on products for the new season. Retailers advertising on sites like Facebook, Instagram, and Twitter can get in the spirit of the season in order to drives clicks and sales. When it comes to seasonal advertising, your competitors are already…

    Nanigansin Social- 7 readers -
  • Should Brands Take a Stance on Social Issues?

    … be authentic and publicly take on social issues. The Havas Paris / Paris Retail Week Shopper Observer uncovered three trends that stood out in the changing the relationship between brands and French consumers: Consumers believe it’s now the duty of a brand to take a stance on social issues. Consumers want to be personally rewarded by the brands…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Retailers Need Use Tech to Work Smarter, Not Harder

    … Every week it seems that another major retailer resorts to bankruptcy protection to address its liquidity challenges. Turns out that estimate isn’t too far off, as the first 18 weeks of 2017 have seen 14 retailers announce they are seeking protection – more than all of 2016. I have fond memories of buying a shiny new pair of cleats at Sports…

    Street Fight- 14 readers -
  • 7 advanced Google Shopping strategies [Infographic]

    … Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that GS ads accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google…

    Search Engine Watchin Google- 12 readers -
  • The 3 Emails Every Retailer Should Send

    … way to win back your customers. Add to the mix great copywriting, a compelling image and a clear CTA, and you’ll be recovering sales in no time. The Order Notification If you sell things online, you know how important it is keep customers in the loop about their purchase status. Whether it’s an invoice, shipping confirmation or delivery status…

    Movable Ink Blogin EMail- 11 readers -
  • 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    … of images, video and carousel ads. These ads require more that eye-catching images to drive action. Learn the strategies these top retailers use to motivate Facebook users to click on their ad and make a purchase. Gap tests out creative ahead of time Before crafting a canvas ad, test out your ad creative by running it as separate mobile ads…

    Nanigansin Social- 14 readers -
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