Retail Advertising

  • Where are Retailers Spending Their Advertising Dollars?

    … It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter…

    Douglas Karr/ Marketing Technology Blogin EMail- 27 readers -
  • Can you manage your inventory with Google Shopping?

    … the industry is missing today: Some products (the slow sellers) need advertising pressure to be sold, while others (the top sellers) fly off the shelves, causing the retailer to run out of stock very quickly. Promoting the top sellers via Google Shopping or any kind of paid advertising will generate a lot of revenue and margin with little budget. In any…

    Search Engine Landin Google- 35 readers -
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