Retail Column

    • 4 marketing innovations headed to brick-and-mortar retail in 2017

      Lowe’s Innovation Labs is introducing the second generation of the Lowe’s Holoroom, an in-store and take-home virtual reality design and visualization tool that enables customers to envision the room of their dreams. Customers can design their kitchen or bath and view it in VR using Oculus Rift in-stores, and take-home a free Google Cardboard viewer to enjoy their room design wh ...

      Marketing Land- 17 readers -
    • 7 omnichannel marketing tips to attract holiday shoppers

      Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according to a report from PwC’s 2016 Holiday Outlook.

      Jim Yu/ Marketing Land- 11 readers -
    • For online retailers, second time’s the charm

      Q4 is the equivalent of childbirth for online retailers. It’s a painful, stressful experience with a nine-month gestation that, in most cases, yields a brief period of euphoria followed by depression and anxiety. Much of this is due to a defective model. Some retailers make up to 30 percent of their annual sales during the frantic month between Black Friday and Christmas Day.

      Marketing Land- 10 readers -
  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    … It’s almost hard to remember at this point, but it wasn’t long ago that Black Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black Friday can feel like an entire season; brands are launching sale days in advance and wrapping Cyber Monday into the same campaigns. However…

    Marketing Land- 10 readers -
  • 3 coupon affiliate myths it’s time to stop blindly believing

    … to understand that they can also have an impact throughout the user journey. Analysis of data for a high-end fashion retailer client revealed that coupon affiliates most commonly appear in the middle of the journey, during the research phase (54 percent of the time). The data also revealed that coupon publishers were the first or only affiliate nearly…

    Marketing Landin Affiliate- 17 readers -
  • Simple steps to addressing your one-time buyer problem

    … (and revenue) this year. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. …

    Jordan Elkind/ Marketing Landin EMail- 11 readers -
  • Social media, the subscription economy and the new face of retail

    … If you’re an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. In the past year in the US, shoppers spent more than $300 billion online, and their spending in the past quarter accounted for 8.4 percent of all retail revenue in the US. This holiday season is predicted to be even bigger than last…

    Marketing Landin Social- 9 readers -
  • Why are retailers are spending more money for the same number of eyeballs?

    … The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total approximately $15.09 billion. That figure will likely climb to $23.04 billion by 2020. These numbers are staggeringly high for a reason: an investment in digital advertising pays off. It can drive up to 51…

    Marketing Land- 11 readers -
  • Pinterest & Snapchat: 12 tips to dial in your visual ads

    … if you are considering Snapchat ads in Q4: Try geo-fenced filters, a fun branding play that will only cost local businesses a few bucks to create a cheap, engaging experience for any store visitor. Create one that is fun and holiday-themed, and consider offering a discount at checkout for anyone who shows that they’ve used the filter. Use your…

    Marketing Landin Social- 11 readers -
  • Strategies to maximize retail marketing efforts BEFORE holiday sales events

    … that December 11, 2015 (the two-week marker before Christmas), ranked fourth in terms of total e-commerce retail spending (slightly above Green Monday and significantly ahead of the last day for standard shipping). Preparing for dates outside of the traditional deal days is also important. Additionally, using information and insights from your Black…

    James Green/ Marketing Land- 21 readers -
  • Look to Thanksgiving dinner for holiday shopping trends

    … There’s nothing quite like the holidays: home-cooked feasts, colorful foliage, gift giving, and most importantly, visiting with friends and family you haven’t seen in a while. In thinking about the upcoming holiday season, I thought it would be interesting to create customer profiles for each family member and reflect on how affiliate…

    Marketing Land- 12 readers -
  • Making sense of the latest trends in digital retail

    … One of the things I love about my job is that marketing is constantly evolving. Just when you think you have mastered the latest tools and strategies, a whole new generation of technologies emerges, creating opportunities for marketers to take their work in exciting directions. Last month, a group of my colleagues attended Shop.org, one…

    Jason Warnock/ Marketing Land- 10 readers -
  • Are fake online reviews killing consumer confidence?

    … to 15 percent of all online reviews are fake. Sites like Amazon take reviewing one step further, with user-generated content (UCG). Amazon openly encourages consumer reviews and profits from them. As a result, many e-commerce retailers turn to purchased reviews to help them gain visibility and make sales on their sites. E-commerce is the main…

    Marketing Land- 8 readers -
  • 10 tips for retailers’ Q4 social advertising

    … December. With 40 percent of consumers reporting they will start holiday shopping before Halloween, the time to plan is right now. With that in mind, here are 10 tips for executing a successful paid social strategy in Q4. Tip #1: Q4 is the best time for optimizing your conversion flow If you’re in retail or e-commerce, you will be driving more…

    Marketing Landin Social- 7 readers -
  • How Pinterest is cracking the social commerce code

    … commerce hot spot as it aligns with each of those key purchasing stages. For brands looking to connect the dots between social media and sales, especially with the 2016 holiday season rapidly approaching, Pinterest is one of the key places to be. Here’s why: Built for discovery Pinterest is fundamentally different from social media platforms. Where…

    Marketing Landin Social How To's- 24 readers -
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