Retail Column

  • 10 tips for delivering holiday magic

    …Thanks to high consumer expectations and a surge in shipments, delivering goods for the holidays can be complicated. Contributor Tom Mucklow offers 10 tips to ease the holiday madness. Please visit Marketing Land for the full article…

    Marketing Land- 7 readers -
  • 3 ways to leverage location this holiday season

    …With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help. Please visit Marketing Land for the full article. …

    Marketing Land- 8 readers -
  • Why the C-suite loves loyalty

    …Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer health, show stability and keep investors happy. Please visit Marketing Land for the full article…

    Marketing Land- 15 readers -
  • 12-part recipe for product descriptions that sell

    …How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are bound to turn prospects into buyers. Please visit Marketing Land for the full article. …

    Marketing Land- 19 readers -
  • A brief history of customer loyalty

    … As we move closer to 2018, many retailers will try to break through the clutter and grab their portion of the more than $1 trillion being spent by consumers this holiday season. What many of them don’t realize is that much of their success will be predicated on how they handled their relationship with customers over the previous 11 months…

    Marketing Land- 17 readers -
  • Add chatbots to your arsenal today: Reap the benefits during the holiday retail season

    … that by 2020, 85 percent of customer interactions with a company will be carried out without any human interaction. In just a short time, retailers and customers alike will be plunged into the stress, chaos and excitement of the holiday retail season. However, if retailers are smart, this will be the year that they deploy chatbots to change the customer…

    Marketing Land- 17 readers -
  • The game changer in retail personalization: Consumer identity management

    … While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement. For brick-and-mortar retailers, hybrid…

    Marketing Land- 18 readers -
  • Why your brand should obsess over its customers, not its competitors

    …, Amazon founder Jeff Bezos preached the long-term value of obsessing over customers. In his latest corporate missive, his message remains the same. Of course, it should. As the brains behind what is shaping up to be one of the first trillion-dollar companies, Bezos has transformed his convenient online bookstore into a disruptive retail…

    Marketing Land- 23 readers -
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