Retail Column

  • Nailing down ads for the holiday season

    Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial. Getting ahead of the competitive holiday season is a recurring obstacle.

    Marketing Land- 17 readers -
  • Retailers: Here are the building blocks for winning the digital shelf

    … ‘do something’ to a bona fide strategy Whether this is happening today or 10 to 20 years ago, companies that do any amount of selling online at some point have a “realization” when it comes to e-commerce — specifically, that it’s important and that they need to do more with it. Tactically, this typically starts with a desire to simply raise the SKU…

    Andrew Waber/ Marketing Land- 14 readers -
  • Five things retailers must do this summer to prepare for holiday shopping

    …. What is sometimes overlooked with this pure focus on UX is the ability to handle large volumes of traffic. E-commerce web traffic will increase during the holidays, and retailers need to verify that their backend technology can withstand the increase in traffic. As mobile adoption continues to grow, retailers will need to adopt a multi-channel…

    Marketing Land- 11 readers -
  • Amazon advertising: Beyond Prime Day

    … book, “Co-opetition.”) Stressing the ecosystem Amazon isn’t the first “partner” that businesses are struggling to define as a friend, foe, frenemy or co-opetititor. Similar scenarios repeat throughout recent marketing and business history. Partnerships between brands and their marketing, advertising and distribution channels become strained when…

    Marketing Land- 24 readers -
  • Why data is at the center of leadership shakeups in retail

    … News of a major retailer shaking up its organizational structure isn’t usually considered news. But a few months ago, a large electronics retailer announced plans to restructure its marketing team under a different kind of CMO: its Chief Merchandising Officer. While Best Buy’s move to streamline the department may have in part been motivated…

    Marketing Land- 13 readers -
  • When it comes to building brand infatuation, easy does it

    … hotel brand or metasearch site. It’s why Uber is now a verb. Simple, convenient, friction-free experiences that make a customer’s life easier foster brand infatuation. To find out what this actually means, Signal (my employer) partnered with Digital Ascendant to survey US shoppers (registration required) about what their favorite retail and travel…

    Marketing Land- 19 readers -
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