Retail Column

    • Shopping centers reinvented: 2017 and beyond

      With the recent swath of retail store closings — The Limited, American Apparel, some Macy’s and Sears locations, and others — it’s clear that the brick-and-mortar mall shopping model is in need of transformation. Heavy reliance on traditional anchor department stores is on the way out, and specialty retailers must go beyond the status quo of merchandising and marketing to st ...

      Marketing Land- 12 readers -
    • Increase the impact of your testing program in 2017

      Many organizations are still new to the world of testing and optimization. Indeed, our “State of Digital Marketing Analytics in the Top 1000 Online Retailers” report showed that just 18 percent of the retailers ranked number 501 to 1000 in the list of the largest retailers are using testing and optimization tools.

      Marketing Land- 14 readers -
  • Why marketers’ approaches to sales shoppers must change

    … in themselves. This lengthening research and consideration phase is a trait common across the profiles we identified. Today, retailers must make sure they deliver a strong multi-channel approach to cater to this extensive period of online research. But how do you know which channels and tactics to use? Having a full view of the user journey…

    Marketing Land- 15 readers -
  • Shaping the shopping experience: Our top retail columns for 2016

    … It’s the most wonderful time of the year for retailers and brands — a time when many go from being in the red to being in the black. It’s also a time to look back at the trends that shaped the industry so that you can get your strategies in place for 2017. Our Marketing Land columnists were on hand during the holidays and throughout the year…

    Marketing Land- 17 readers -
  • 5 steps to making ‘SENSE’ of early lifecycle marketing

    … greeted with a well-planned first-time buyer program, which you can read more about here in a previous column. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. …

    Jordan Elkind/ Marketing Landin EMail- 17 readers -
  • It’s time to replace mobile-friendly with mobile-first

    … shopping day in US history, with mobile accounting for over a third of all online sales, according to Adobe. Retailers that are “thinking small” are winning the holiday sales season thus far. Recode reported that Fanatics, an online retailer of sports apparel, had over half its Thanksgiving revenue come from mobile devices, capitalizing…

    Marketing Land- 12 readers -
  • How to drive mobile purchases this holiday season

    …, but based on how much time people spend on their mobile devices, it could be growing even faster. Smart marketing will help retailers capitalize on the tremendous mobile commerce opportunity. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Stefan Benndorf is COO & Managing Director at AppLift, making sure that business operations run smoothly. He previously co-founded appiris (which was acquired by AppLift). …

    Marketing Landin How To's- 21 readers -
  • For online retailers, second time’s the charm

    …. Unfortunately, their efforts consist largely of lumping first-time buyers in with everyone else in a one-size-fits-all email retargeting campaign. Given all the options available, including expanding to other marketing channels, there’s no excuse not to try every avenue to re-engage first-time buyers. As online retailers ring in the new year…

    Marketing Land- 11 readers -
  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    …, although many brands have pivoted from the Black Friday strategies of the past, the day is still a mainstay and requires consideration for every retail marketer. How do consumers really feel about Black Friday, and how should marketers respond this holiday season? Below are three takeaways from a report my company (Crimson Hexagon) put together…

    Marketing Land- 13 readers -
  • 3 coupon affiliate myths it’s time to stop blindly believing

    … to understand that they can also have an impact throughout the user journey. Analysis of data for a high-end fashion retailer client revealed that coupon affiliates most commonly appear in the middle of the journey, during the research phase (54 percent of the time). The data also revealed that coupon publishers were the first or only affiliate nearly…

    Marketing Landin Affiliate- 21 readers -
  • Simple steps to addressing your one-time buyer problem

    … of your most loyal shoppers, but without a tailored marketing strategy, you’re likely to end up with a stocking full of folks you’ll never see again. Why do one-time shoppers represent such an opportunity cost to retailers? Take a look at the numbers: Two-time buyers are up to nine times more likely to repeat than first-time shoppers (source…

    Jordan Elkind/ Marketing Landin EMail- 13 readers -
  • Social media, the subscription economy and the new face of retail

    … If you’re an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. In the past year in the US, shoppers spent more than $300 billion online, and their spending in the past quarter accounted for 8.4 percent of all retail revenue in the US. This holiday season is predicted to be even bigger than last…

    Marketing Landin Social- 10 readers -
  • 7 omnichannel marketing tips to attract holiday shoppers

    … Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according to a report…

    Jim Yu/ Marketing Land- 14 readers -
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