Retail Content Marketing

  • Why Brands Need a Mission to Create Great Lifestyle Content

    … Lululemon has come a long way from its humble beginnings in 1998 as a part-time yoga studio in Vancouver. Today, Chip Wilson’s yoga and fitness apparel company racks up over two billion dollars in annual revenue, largely because it’s come to embody a lifestyle. It’s the stuff of active soccer moms, meditation devotees, and women who only consume…

    The Content Strategistin Content- 12 readers -
  • The Best Branded Content of January

    … in right swipes. These results are, of course, 100 percent reliable because why would a razor brand want to mislead us about girls preferring clean-shaven guys? But still, it’s fun, compelling stuff—the kind of data-driven content that’s straight out of the OkTrends playbook. In January, Squarespace decided to bring a wild idea to life: an album…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 34 readers -
Get the top posts daily into your mailbox!
More from around the web