Retail Content Marketing

  • Why Brands Need a Mission to Create Great Lifestyle Content

    … support a brand’s culture. As a result, content is one of the most important aspects of a lifestyle brand’s marketing plan. Lululemon’s blog and social media topics include wellness tips, personal accounts by athletes and prominent yogis, information on trending health topics, interesting stories about art and culture, and informational how-tos…

    The Content Strategistin Content- 14 readers -
  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 24 readers -
  • The Best Branded Content of January

    … corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 41 readers -
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