Retail Content Marketing

  • Why Brands Need a Mission to Create Great Lifestyle Content

    … support a brand’s culture. As a result, content is one of the most important aspects of a lifestyle brand’s marketing plan. Lululemon’s blog and social media topics include wellness tips, personal accounts by athletes and prominent yogis, information on trending health topics, interesting stories about art and culture, and informational how-tos…

    The Content Strategistin Content- 13 readers -
  • The Best Branded Content of January

    … wild once everyone starts hittin’ the syrup, and the latest episode turns into a bit of a sausage fest. Brands usually have a hard time making headway on Reddit, but not GE, which is quickly becoming the darling of the front page of the Internet. GE Reports, the brand’s excellent online tech magazine, is getting a particularly large amount…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 35 readers -
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