Retail Marketing

  • 3 Retail Marketing Ideas to Get Ahead of the Competition

    … When you’re competing with 3.8 million retail establishments, your business needs to stand out with a smart retail marketing strategy. It isn’t enough to have a great product. If you’re not cutting through the clutter and connecting with your audience, you won’t get people into your shop or to your online store. Email marketing is one…

    Constant Contactin EMail- 11 readers -
  • Monday Catch-up: Political Campaigns, A/B Tests and Retail Trends

    … to a recent survey. And of those who do test, almost 46% said they only spend a few minutes on creating subject lines to test. Read more … 2016 email marketing trends for retailers In 2016, we’ll see more retail brands raising the stakes by delivering contextually aware email content. Is your brand ready to compete for inbox attention in 2016? Our…

    Movable Ink Blogin EMail- 12 readers -
  • Monday Catch-up: Conversions, Holiday Email Milestones and 2016 Retail Trends

    … There are 18 days left in the holiday shopping season — still enough time to reach and convert your customers. Let’s get the week started with some news and tips for optimizing your holiday emails. Mobile dominates holiday shopping; still room for conversion improvements There have been many reports that mobile is dominating this holiday shopping…

    Movable Ink Blogin EMail- 6 readers -
  • Cyber Monday Emails: Small and Targeted Wins the Race

    … According to eDatasource, most of Cyber Monday 2015 email activity began the Saturday before. And, as expected, the best-performing emails were sent to relatively small and targeted percentages of email lists. eDatasource reports seeing just over 3,000 Cyber Monday campaigns starting that day, with read rates in excess of 10%. Of those: — 22…

    Movable Ink Blogin EMail- 13 readers -
  • Lessons from Past Retail Holiday Campaigns

    … We recently co-hosted a webinar with John Landsman from eDataSource, and he shared some insight into Amazon’s 2014 holiday email activity — specifically their Black Friday and Cyber Monday activity. In today’s post, we recap a few highlights on campaign vs. send volumes, as well as delivered and read rates. eDataSource compared Amazon’s 2014…

    Movable Ink Blogin EMail- 5 readers -
  • Omnichannel Marketing in a Nutshell

    … Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing? Omnichannel marketing is not simply a buzzword for multichannel marketing. Omnichannel marketing requires that the multiple marketing channels are working together to create and deliver an amazing, seamless user experience…

    Pam Marketing Nutin Social Content How To's- 17 readers -
  • What’s the Most Important Ecommerce Challenge? On-time Shipping

    … What’s the Most Important Ecommerce Challenge? On-time Shipping Andrea Johnson November 18th, 2014 You can optimize your website, signage and marketing, but if you can’t deliver what the customer orders when they expect it, it’s all for naught. That’s the word from Debbie Hauss, Editor in Chief of “Retail Touchpoints,” a digital publication…

    Andrea Johnson/ MarketingSherpa Blog- 14 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …). The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make a purchase. Location-based marketing efforts are getting more and more refined and offering many more ways to lead the consumer through your door and into a purchase. What is Hyperlocal Marketing? Hyperlocal marketing has actually been…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -
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