Retailer

  • Is Millennial Shopping Behavior Really That Different?

    … Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 9 Killer Location Features for Retailer Mobile Apps

    … Forty-three percent of consumers have had a retailer’s app on their smartphone for more than a year, but despite that type of loyalty, this category of branded mobile apps still has a long way to go. Retailer apps have a reputation for being bulky and unnecessary, and for taking up space on consumers’ phones without delivering enough benefit…

    Stephanie Miles/ Street Fight- 25 readers -
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