Retailer

  • Is Millennial Shopping Behavior Really That Different?

    … Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 9 Killer Location Features for Retailer Mobile Apps

    …, such as the ability to see if a product is in stock, meets shoppers’ needs more effectively than something more complicated,” says Mike McMurray, SVP of marketing and business operations at Point Inside, which works with retailers such as Target and Lowe’s. “By laying a strong digital foundation, starting small, and testing, retailers can implement…

    Stephanie Miles/ Street Fight- 25 readers -