Retailers

    • Will Enterprise IoT Help Jumpstart the Retail Industry?

      Lenders are backing off financing an already ailing retail industry. Bloomberg is even predicting the Retail Apocolypse may quickly be upon us. The retail industry is starving for innovation, and the Internet of Things just may provide the boost needed. In fact, 72% of retailers are currently engaged in Enterprise Internet of Things (EIoT) projects.

      Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Should Brands Take a Stance on Social Issues?

    … be authentic and publicly take on social issues. The Havas Paris / Paris Retail Week Shopper Observer uncovered three trends that stood out in the changing the relationship between brands and French consumers: Consumers believe it’s now the duty of a brand to take a stance on social issues. Consumers want to be personally rewarded by the brands…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Twitter Phasing Out Buy Button?

    … Twitter appears to be waving bye-bye to its buy button. E-commerce platform Shopify was one of several sites to launch the feature in October 2015, and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. TechCrunch reader Brody Berson shared…

    David Cohen/ AllTwitterin Social Facebook Twitter- 27 readers -
  • All the Feels: How Brands Use Holiday Video Campaigns

    … airports all over the world every holiday season, but Heathrow focused on two extra special passengers in its video. It follows a couple that also happen to be senior teddy bears making their way through the airport. It follows them through passport control, getting their luggage at baggage claim, buying goodies from a shop and ultimately reuniting…

    AllTwitterin How To's- 31 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    … Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media. Cimagine’s augmented reality technology allows potential customers to visualize products “in their own environments” in 3-D, and according to its website, clients include Coca-Cola, Shop Direct and furniture retailer John Lewis…

    David Cohen/ AllFacebook- 32 readers -
  • Success Stories From Twitter’s Front Lines

    …, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. Breakfasts have always been tantalizing for fast-food chains, but providing it is notoriously difficult. When a QSR challenger jumped into the game recently, it deployed…

    AllTwitterin Twitter- 37 readers -
  • Instagram’s Jim Squires Shares 7 Predictions for SMBs in 2017

    … to mobile will continue: It’s no secret that people love their mobile devices, with American consumers now spending three hours per day on their mobile devices, according to eMarketer. In fact, shopping on mobile reached record highs this holiday season, with Black Friday becoming the first day in retail history to drive more than $1 billion in mobile…

    David Cohen/ AllFacebookin Mobile Facebook- 34 readers -
  • Reducing Abandoned Carts This Holiday Season: 8 Tips to Impact Sales

    … bought online during Black Friday, compared to 102 million in-store. This year, this shift has become even more prominent, with over 108 million shoppers buying online, and 99.1 million braving the bargains in person Tweet This! according to the NRF. In particular, mobile has emerged as a winner of Black Friday 2016, with retailers including…

    Marketing Technology Blog- 29 readers -
  • Mobile Shopping Is on the Rise, But Security Is at Risk (Infographic)

    … participants had no third-party mobile security applications installed on their devices. And there’s a lot at stake in the mobile shopping space. According to a press release from Trustlook: More than one-third of Black Friday sales ($1.2 billion) were conducted via mobile devices, according to Adobe, up 33 percent from a year ago. Moreover, PayPal saw one…

    Inside Facebook- 24 readers -
  • Brian Monahan Joins Pinterest as Head of Vertical Strategy

    … Pinterest went shopping at Walmart.com and came away with a new head of vertical strategy. Brian Monahan joined the social network in that role, after serving as head of marketing for the retail giant’s online presence. Monahan is tasked with developing and managing marketing programs to increase awareness, enhance adoption and drive revenue…

    David Cohen/ Inside Facebookin Social- 20 readers -
  • Users Can Finally Touch the Oculus Touch

    … The long-awaited Oculus Touch controller was released online and in stores Tuesday. The virtual reality controller launched with 54 gaming and experience titles, and it can be test-driven at more than 500 retailers in the U.S., Canada, France, Germany and the U.K. Personalization platform Oculus Avatars also launched Tuesday…

    David Cohen/ AllTwitterin Facebook- 28 readers -
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