Retailers

  • Should Brands Take a Stance on Social Issues?

    … is dead on social media. Brands are now mobbed with vicious attacks and boycotted when any stance is revealed or even perceived by the public. Virtually any defense or debate quickly sinks to a holocaust comparison or other name-calling. But am I wrong? This data shows some insight that many consumers disagree and believe more brands should…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Twitter Phasing Out Buy Button?

    … Twitter appears to be waving bye-bye to its buy button. E-commerce platform Shopify was one of several sites to launch the feature in October 2015, and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. TechCrunch reader Brody Berson shared…

    David Cohen/ AllTwitterin Social Facebook Twitter- 27 readers -
  • All the Feels: How Brands Use Holiday Video Campaigns

    … the Campbell’s snowman is yet again melting into a young boy enjoying his soup. These ads just keep pulling us in year after year. Why? It’s because these brands simply do marketing well and their videos shine as bright as the lights on the Christmas tree. As new media, like the internet and social platforms, are on the rise, brands take advantage…

    AllTwitterin How To's- 31 readers -
  • Snap Inc. Acquires Israeli Augmented-Reality Startup Cimagine Media (Report)

    …. Israeli newspaper Calcalist reported that the deal is valued at between $30 million and $40 million, and it marks Snap Inc.’s first acquisition in Israel. Connie Loizos of TechCrunch speculated that the deal could represent a talent grab for Snap Inc., as Cimagine co-founders Ozi Egri, Amiram Avraham, Nir Daube and CEO Yoni Nevo are all specialists in the fields of computer vision and image processing. Readers: Why do you think Snap Inc. acquired Cimagine Media? …

    David Cohen/ AllFacebook- 32 readers -
  • Success Stories From Twitter’s Front Lines

    …, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. Breakfasts have always been tantalizing for fast-food chains, but providing it is notoriously difficult. When a QSR challenger jumped into the game recently, it deployed…

    AllTwitterin Twitter- 37 readers -
  • Instagram’s Jim Squires Shares 7 Predictions for SMBs in 2017

    … to mobile will continue: It’s no secret that people love their mobile devices, with American consumers now spending three hours per day on their mobile devices, according to eMarketer. In fact, shopping on mobile reached record highs this holiday season, with Black Friday becoming the first day in retail history to drive more than $1 billion in mobile…

    David Cohen/ AllFacebookin Mobile Facebook- 32 readers -
  • Reducing Abandoned Carts This Holiday Season: 8 Tips to Impact Sales

    … I recently watched a video of a Target manager standing atop his checkout, delivering a rousing speech to his staff before opening the door to Black Friday shoppers, rallying his troops as if he was preparing them for battle. In 2016, the mayhem that was Black Friday was bigger than ever. Although shoppers spent on average $10 less than…

    Marketing Technology Blog- 28 readers -
  • Mobile Shopping Is on the Rise, But Security Is at Risk (Infographic)

    … participants had no third-party mobile security applications installed on their devices. And there’s a lot at stake in the mobile shopping space. According to a press release from Trustlook: More than one-third of Black Friday sales ($1.2 billion) were conducted via mobile devices, according to Adobe, up 33 percent from a year ago. Moreover, PayPal saw one…

    Inside Facebook- 23 readers -
  • Brian Monahan Joins Pinterest as Head of Vertical Strategy

    … growth in verticals including consumer packaged goods, retail, entertainment, auto, technology and telecommunications, financial services, travel and quick-serve restaurants. He is based in Pinterest’s headquarters in San Francisco, reporting to head of partner marketing Cat Lee. Prior to Walmart.com, Monahan was the co-founder of media and events…

    David Cohen/ Inside Facebookin Social- 20 readers -
  • Users Can Finally Touch the Oculus Touch

    …, and it is supported by several of the Oculus Touch launch titles. The Oculus VR team said in a blog post: Thanks to Touch’s intuitive and ergonomic design, you forget the controllers and feel like your physical and virtual hands are identical. Precise tracking and ergonomic handle design work in tandem to bring hand poses and social gestures into VR for a more…

    David Cohen/ AllTwitterin Facebook- 27 readers -
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