Retailnext

  • Street Culture: How RetailNext’s Growth Is Driven by Diversity

    … In-store analytics company RetailNext will celebrate its ninth birthday in about a month. As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months…

    Street Fightin How To's- 15 readers -
  • 6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions

    … installing beacons, WiFi, and other hyperlocal technologies as a way to generate heat maps that track customer flows. “It is wasn’t possible to view a store as a website and the departments as individual web pages before, but with heat mapping it now is,” explains Nick Stein of indoo.rs, a mobile SDK that enables retailers to get real-time position…

    Stephanie Miles/ Street Fight- 11 readers -
  • 6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

    … people spent in their stores, and how many of those shoppers were men vs. women. They can also use dwell time data to identify the store zones where customers dropped off, parsed based on the in-store event. 4. Locarise: Capture high-level information, like dwell times and visit frequencies. Using traffic analytics, Locarise helps retailers optimize…

    Stephanie Miles/ Street Fight- 7 readers -
  • LBMA Podcast: Snapchat for Business, Iconeme CEO

    … for business?; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app. Our special guest is Jonathan Berlin of Iconeme. Top stories of the week 1. Panasonic Powershelf 8:00 2. Locr platform (Germany) 13:10 3. Moovit gets $50M 14:45 4. Snapchat for business 18…

    Asif Khan/ Street Fight- 9 readers -
  • LBMA Podcast: Google’s Chromecast, Ubimo’s Gilad Amitai

    … Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include: Google’s Chromecast gets Ultrasonic; Chicago’s Array of Things makes the city smarter and creepier; Telefonica deploys Brainstorm’s platform to all markets; ReservationHop takes reservations…

    Asif Khan/ Street Fight- 8 readers -
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