Retailnext

  • Street Culture: Balancing Structure and Exploration in Company Culture

    … a company is that you have to think through how to create a team as you become more successful,” says Sarah Bird, of SEO software company Moz. The culture needs to invite innovation, she says – but it’s still crucially important, especially as a company grows, to maintain a kind of structure that holds the company together. Company leaders must…

    Street Fight- 26 readers -
  • Street Culture: How RetailNext’s Growth Is Driven by Diversity

    … In-store analytics company RetailNext will celebrate its ninth birthday in about a month. As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months…

    Street Fightin How To's- 22 readers -
  • 6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions

    … installing beacons, WiFi, and other hyperlocal technologies as a way to generate heat maps that track customer flows. “It is wasn’t possible to view a store as a website and the departments as individual web pages before, but with heat mapping it now is,” explains Nick Stein of indoo.rs, a mobile SDK that enables retailers to get real-time position…

    Stephanie Miles/ Street Fight- 12 readers -
  • 6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

    …, retailers can pass along campaigns directly to their shoppers. Accelitec also provides performance reports and promotion measurements. 6. RetailNext: Measure in-store sales against real world events. RetailNext collects data from a number of sources and uses proprietary technology to measure the influence of a wide spectrum of events, involving…

    Stephanie Miles/ Street Fight- 10 readers -
  • LBMA Podcast: Snapchat for Business, Iconeme CEO

    … On Location LBMA Podcast: Snapchat for Business, Iconeme CEO 23 January 2015 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Snapchat…

    Asif Khan/ Street Fight- 10 readers -
  • LBMA Podcast: Google’s Chromecast, Ubimo’s Gilad Amitai

    … Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include: Google’s Chromecast gets Ultrasonic; Chicago’s Array of Things makes the city smarter and creepier; Telefonica deploys Brainstorm’s platform to all markets; ReservationHop takes reservations…

    Asif Khan/ Street Fight- 11 readers -
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