• 6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions

    … What do customer movements inside stores have to do with conversions? Quite a lot, it turns out. Slight changes in routing can increase the traffic around promotional displays and help avoid bottlenecks, but retailers are limited in the data they can collect from their salespeople on the ground. Instead, some of the smartest retailers are now…

    Stephanie Miles/ Street Fight- 10 readers -
  • 6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

    …, retailers can pass along campaigns directly to their shoppers. Accelitec also provides performance reports and promotion measurements. 6. RetailNext: Measure in-store sales against real world events. RetailNext collects data from a number of sources and uses proprietary technology to measure the influence of a wide spectrum of events, involving…

    Stephanie Miles/ Street Fight- 5 readers -
  • LBMA Podcast: Snapchat for Business, Iconeme CEO

    … for business?; Deehubs makes us all vandals; Softcard deflating?; Uber Cargo launches in Hong Kong; RetailNext and StepsAway; Path Talk pretty; Je Suis Charlie app. Our special guest is Jonathan Berlin of Iconeme. Top stories of the week 1. Panasonic Powershelf 8:00 2. Locr platform (Germany) 13:10 3. Moovit gets $50M 14:45 4. Snapchat for business 18…

    Asif Khan/ Street Fight- 8 readers -
  • LBMA Podcast: Google’s Chromecast, Ubimo’s Gilad Amitai

    … hostages; Amscreen and Garmin partner at the Tour de France; Muuzii taps SMS for real-time translations; Nescafe’s PopUp Cafe puts real coffee in the newspaper – including the cup; RetailNext and iZettle close financing rounds; Ubisoft shows us the map of the future; TAB unveils spot ratings for billboards thanks to Inrix. Our special guest is Gilad…

    Asif Khan/ Street Fight- 8 readers -
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