Retailnext

  • Street Culture: How RetailNext’s Growth Is Driven by Diversity

    … In-store analytics company RetailNext will celebrate its ninth birthday in about a month. As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months…

    Street Fightin How To's- 12 readers -
  • 6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions

    ….’ Solutions can be changes to signage, product descriptions or use depictions, merchandising assortment or displays. The key is to understand which areas or fixtures are traffic drivers and which ones are engagement drivers.” (Shelley E. Kohan, RetailNext) 3. Suggesting products based on in-store paths “Currently heat maps show density, which can…

    Stephanie Miles/ Street Fight- 11 readers -
  • 6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

    … to in-store sales closes the loop for retail marketers and generates a better understanding of how everything from floor sets to promotions, and even weather patterns and staffing decisions, ultimately impact sales. Here are six tools that merchants can use to attribute offline marketing to in-store activity. 1. Euclid: Attribute offline marketing…

    Stephanie Miles/ Street Fight- 6 readers -
  • LBMA Podcast: Snapchat for Business, Iconeme CEO

    … On Location LBMA Podcast: Snapchat for Business, Iconeme CEO 23 January 2015 by Asif Khan Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Panasonic reinvents the retail shelf; the Locr platform; Moovit closes $50m to help public transportation; Snapchat…

    Asif Khan/ Street Fight- 9 readers -
  • LBMA Podcast: Google’s Chromecast, Ubimo’s Gilad Amitai

    … hostages; Amscreen and Garmin partner at the Tour de France; Muuzii taps SMS for real-time translations; Nescafe’s PopUp Cafe puts real coffee in the newspaper – including the cup; RetailNext and iZettle close financing rounds; Ubisoft shows us the map of the future; TAB unveils spot ratings for billboards thanks to Inrix. Our special guest is Gilad…

    Asif Khan/ Street Fight- 8 readers -
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