Retail'S Second Season

  • Back-to-School Shopping: What Retail’s Second Season Means for Marketers

    … need to focus on to maintain success and which advertising methods are most effective. Spending Habits It’s not unreasonable to assume that a good chunk of increased retail spending during the second season will be on back-to-school supplies. This might be true, but there is still a vast amount of detail to be gleaned from what the spending habits…

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