Retail'S Second Season

  • Back-to-School Shopping: What Retail’s Second Season Means for Marketers

    … predictable insights, such as expecting that “35 percent of college student parents will shop for a new mobile plan later in the summer.” But it can also give insights that go a bit deeper—the most valuable of which can be found in the spending habits of various customer segments, which indicate future purchasing patterns and what factors influence them…

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