Retale

  • Street Fight Daily: Target’s Data-Driven Strategy, MarTech Focus Shifting From Platforms to Data

    Street Fight Daily: Target’s Data-Driven Strategy, MarTech Focus Shifting From Platforms to Data February 8, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Target is Leveraging First-Party Data to Survive a World Hostile to Brick-and-Mortar (AdExchanger) The retail giant hi.

    Street Fight- 20 readers -
  • Retale CEO Touts ‘Tremendous Potential’ of Virtual Reality for Shopping

    … are now starting taking shape. Retale, a mobile app that brings local circulars to consumers, is jumping right in, launching what it calls “the world’s first virtual reality location-based shopping companion.” Street Fight recently caught up with the company’s CEO, Christian Gaiser, to discuss why the company is betting this technology will become…

    Street Fight- 12 readers -
  • Getting Pushy with Notifications Can Pay Off with Millennials

    … and the delivery channel they use. When it comes to highly connected millennials who use location-based apps, brands and retailers stand a good chance of cutting through the clutter with push notifications. In a survey of 500 U.S. millennials commissioned by Retale, a location-based mobile and digital company that connects shoppers with local retailers, 84…

    Street Fight- 18 readers -
  • 5 Strategies for Leveraging Digital Circulars

    … seamlessly change up the circular lineup to reflect sales and product surplus.” (Sarah Jennings, Millennial Media) 4. Use multiple channels. “The first mistake merchants make is thinking that using only the circular on a retailer’s own website will be effective. It needs to be spread across all potential channels where consumers can potentially…

    Stephanie Miles/ Street Fight- 8 readers -
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