Retargeting

    • 3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

      The 2017 holiday shopping season is expected to be massively mobile. According to Facebook IQ, mobile-first shoppers (people who expect to complete a majority of their holiday purchases on mobile devices) increased last year. 53% of total Facebook conversions were on mobile during 2016 holiday season 32% year-over-year growth of mobile-first shoppers from 2015 to 2016 hol ...

      Nanigansin Retargeting- 14 readers -
  • Incrementality and Optimization: You’re Probably Doing it Wrong

    … How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately assess…

    Nanigansin Retargeting- 20 readers -
  • Prioritizing Your PPC Platform Needs

    … the most, in terms of morale? Why? I’d recommend giving them these multiple choice options, as open-ended questions might not help you find a PPC platform so much as identifying team or workload issues. Attribution Bid management Brand protection Call tracking Competitor Analysis CRO Reporting Retargeting Social What part of their PPC responsibilities…

    PPC Heroin Paid Search Retargeting- 15 readers -
  • #7: How to Get More Facebook Fans

    … This session is Part 1 of a 3 Part mini-training all about Facebook marketing. On this episode of the Online Marketing Made Easy Podcast, we are diving into Facebook Marketing. Specially, I'm going to give you three strategies that are working RIGHT NOW to attract more quality Facebook fans. Why are Facebook fans important? Well […] The post #7…

    Amy Porterfieldin Social EMail Content Facebook How To's Retargeting- 22 readers -
  • #13: Does Advertising on Facebook Really Work?

    … This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said “Facebook Advertising” and the other one said “Webinars that Convert.” I asked, “What […] The post #13: Does Advertising…

    Amy Porterfieldin Social EMail Content Facebook Retargeting- 12 readers -
  • #48: The 2015 Guide to Facebook Engagement

    … Here we are, two months into 2015…is it the future yet? On one hand, still no flying cars. On the other, we talk to people directly through screens we hold in our hands! Every now and then, in the middle of a Skype session, I start to feel like I'm on the Jetsons. This post is all about […] The post #48: The 2015 Guide to Facebook Engagement…

    Amy Porterfieldin Social Content Facebook Retargeting- 21 readers -
  • How Start-Ups Can Leverage Email Marketing and Facebook Remarketing

    … When startups are building their brands and not many people know their names, they need to think of ways outside of the box to get in front of a consumer’s eyes. Putting your business name in front of consumers whose behavior indicates the type of consumer you are trying to capture can only accelerate the […] The post How Start-Ups Can Leverage…

    3Q Digitalin Social EMail How To's- 14 readers -
  • How to Take Your Retargeting To The Next Level

    February 22, 2017 You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad for that.

    PPC Hero- 19 readers -
  • It’s Time to Rethink the Algorithm

    …, they have always been there under the hood–algorithms are simply the rules that govern how our software operates behind the scenes. But now the algorithm is stepping out from behind the curtain. More and more of the services we use depend on it. Take your Amazon recommendations, for example. A recommendation algorithm mines your browsing…

    AllTwitterin Facebook Retargeting- 22 readers -
  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 47 readers -
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