Retargeting

  • Why Every Digital Advertiser Needs to Test Like a Scientist

    … Advertisers have long been nicknamed “mad men.” But in the data-driven digital age, perhaps “mad scientists” is a better moniker. There is indeed a strong parallel between scientific testing and advertising testing. When doctors and medical researchers look to evaluate the effectiveness of a new treatment, a randomized controlled trial…

    Nanigansin Retargeting- 6 readers -
  • 3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

    … have an ad unit that’s fine-tuned to stand out from the competition while resonating with mobile shoppers and driving purchases. 3. Retargeting The holiday season is notoriously busy, with many shoppers browsing and researching items whenever they have a free moment. With so many things on their minds, customers can easily forget about your brand…

    Nanigansin Retargeting- 15 readers -
  • Advertisers Beware: Your Retargeting Attribution May Be Flawed

    … Is your retargeting solution truly effective? The answer to that question is not always clear. While many solutions may claim to drive sales, a black-box approach and lack of in-depth reporting keeps many advertisers in the dark and prevents them from crafting truly impactful retargeting campaigns. Why does a lack of transparency lead to flawed…

    Nanigansin Social Retargeting- 19 readers -
  • Incrementality and Optimization: You’re Probably Doing it Wrong

    … How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately…

    Nanigansin Retargeting- 21 readers -
  • Prioritizing Your PPC Platform Needs

    … the most, in terms of morale? Why? I’d recommend giving them these multiple choice options, as open-ended questions might not help you find a PPC platform so much as identifying team or workload issues. Attribution Bid management Brand protection Call tracking Competitor Analysis CRO Reporting Retargeting Social What part of their PPC responsibilities…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • #7: How to Get More Facebook Fans

    … This session is Part 1 of a 3 Part mini-training all about Facebook marketing. On this episode of the Online Marketing Made Easy Podcast, we are diving into Facebook Marketing. Specially, I'm going to give you three strategies that are working RIGHT NOW to attract more quality Facebook fans. Why are Facebook fans important? Well […] The post #7…

    Amy Porterfieldin Social EMail Content Facebook How To's Retargeting- 22 readers -
  • #13: Does Advertising on Facebook Really Work?

    … This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said “Facebook Advertising” and the other one said “Webinars that Convert.” I asked, “What […] The post #13: Does Advertising…

    Amy Porterfieldin Social EMail Content Facebook Retargeting- 12 readers -
  • #48: The 2015 Guide to Facebook Engagement

    … Here we are, two months into 2015…is it the future yet? On one hand, still no flying cars. On the other, we talk to people directly through screens we hold in our hands! Every now and then, in the middle of a Skype session, I start to feel like I'm on the Jetsons. This post is all about […] The post #48: The 2015 Guide to Facebook Engagement…

    Amy Porterfieldin Social Content Facebook Retargeting- 21 readers -
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