Retargeting & Remarketing

  • Nailing down ads for the holiday season

    …-commerce growth. Consider the following paid media tactics to be more effective and successful as an online retailer. Capturing demand through PLAs and Google Shopping Google Shopping or product listing ads (PLAs) are sizzling hot, especially while we prepare for the holiday season. Ever since PLAs gained popularity in 2011, they’ve evolved…

    Marketing Landin Display Google Retargeting- 19 readers -
  • Demandbase boosts its B2B early warning system

    … Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers target content, ads and sales to web users, based on the company they’re coming from and their interests. This week, it is upping its Account-Based Marketing game, announcing new artificial intelligence tech…

    Marketing Landin Display Retargeting- 18 readers -
  • How to bring your potential customers back with retargeting

    … Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves. So, it’s natural that we would want to get our…

    Marketing Landin Retargeting- 19 readers -
  • Is retargeting dying?

    Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy to avoid them. And some ad blockers can’t tolerate them. Plus, GDPR will hit them hard next year in Europe and possibly elsewhere (since European Union citizens are everywhere).

    Marketing Land- 15 readers -
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