Retargeting & Remarketing

  • Why martech data should drive ad tech

    It’s not a shock to say that chief marketing officers today are likely spending significant time on tech solutions management — often taking them away from their core marketing focus. A big portion of a CMO’s role today is to drive the marriage of martech and ad tech into a unified stack that provides a 360° view of their consumer.

    Marketing Land- 23 readers -
  • Facebook’s retargeted ads broadened to include rivals’ site, Page audiences

    Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check out a product on a ...

    Marketing Land- 19 readers -
  • Branch branches out, offering deep links to apps from dynamic remarketing ads

    … via email, while ad follow-ups are “retargeting,” but here we’ll use the term Branch employs for these kinds of ads — dynamic remarketing.) The Branch deep link in that dynamic remarketing ad takes you to the screen for red sneakers in that retailer’s app. If you don’t have the app, the marketer can specify whether the link should instead take you…

    Marketing Landin Retargeting- 13 readers -
  • To win at search, take a page from display’s playbook

    … Overview These days, search is often treated by marketing departments as old news — a mature, well-defined, even staid marketing channel that lacks the excitement of emerging opportunities in social, video and native. The reality, however, is that paid search marketing is constantly evolving, and it is absolutely crucial for marketers to remain…

    Marketing Landin Paid Search Retargeting- 15 readers -
  • Google (finally) launches cross-device retargeting

    … Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop…

    Ginny Marvin/ Marketing Landin Google Retargeting- 52 readers -
  • 8 dos and don’ts of successful video advertising

    Meet Judy, our biggest fan of Coffee-mate Amaretto. Since it was discontinued in 2015, Judy's been on a mission to bring it back. We’ve received thousands of social posts, phone calls, emails, and over a dozen compelling letters – all led by Judy. We’ve been listening and think it’s time for us to say #ThankYouJudy. Thanks to J ...

    Pauline Jakober/ Marketing Landin Google Retargeting- 24 readers -
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