Retargeting & Remarketing

  • Nailing down ads for the holiday season

    Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial. Getting ahead of the competitive holiday season is a recurring obstacle.

    Marketing Land- 22 readers -
  • Demandbase boosts its B2B early warning system

    Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers target content, ads and sales to web users, based on the company they’re coming from and their interests. This week, it is upping its Account-Based Marketing game, announcing new artificial intelligence tech that processes more data more quic ...

    Marketing Land- 18 readers -
  • How to bring your potential customers back with retargeting

    … retargeting campaigns that give your potential customers what they want, when they want it? [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jacob is passionate entrepreneur on a mission…

    Marketing Landin Retargeting- 19 readers -
  • Is retargeting dying?

    Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy to avoid them. And some ad blockers can’t tolerate them. Plus, GDPR will hit them hard next year in Europe and possibly elsewhere (since European Union citizens are everywhere).

    Marketing Land- 15 readers -
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