Retargeting & Remarketing

  • Branch branches out, offering deep links to apps from dynamic remarketing ads

    Palo Alto, California-based Branch makes its living with deep links, which directly lead a user to specific screens in apps from web pages, web ads, emails, other apps, and other sources. Unlike the web, there is no universally available linking format in apps that everyone supports. Today, Branch is branching out (sorry) to offer Deep Linked Feeds for Dynamic Ads.

    Marketing Land- 9 readers -
  • To win at search, take a page from display’s playbook

    … Overview These days, search is often treated by marketing departments as old news — a mature, well-defined, even staid marketing channel that lacks the excitement of emerging opportunities in social, video and native. The reality, however, is that paid search marketing is constantly evolving, and it is absolutely crucial for marketers to remain…

    Marketing Landin Paid Search Retargeting- 15 readers -
  • Google (finally) launches cross-device retargeting

    Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

    Ginny Marvin/ Marketing Land- 44 readers -
  • 8 dos and don’ts of successful video advertising

    Meet Judy, our biggest fan of Coffee-mate Amaretto. Since it was discontinued in 2015, Judy's been on a mission to bring it back. We’ve received thousands of social posts, phone calls, emails, and over a dozen compelling letters – all led by Judy. We’ve been listening and think it’s time for us to say #ThankYouJudy. Thanks to J ...

    Pauline Jakober/ Marketing Landin Google Retargeting- 22 readers -
  • The 2016 guide to preparing for the holiday rush

    It’s that time of year again… well, almost. For e-commerce folks, now is the time to start thinking about the holidays. Let’s take a look at what’s new in 2016 and how you can prepare for the holiday rush. Spotlight for 2016: Mobile growth continues I would declare this the year of mobile, but that was probably somewhere around 2009.

    David Rekuc/ Marketing Land- 16 readers -
  • The 3 types of remarketing you should be trying

    When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one step further to “All Users (exclude converters).” But what are you missing out on when this is the extent of your remarketing efforts? Following are three very tangible methods you can use in your AdWords account to make your remarketing eff ...

    Marketing Land- 25 readers -
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