Retargeting & Remarketing

  • AI marketing and the journey through the uncanny valley

    …“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse,... Please visit Marketing Land for the full article. …

    Marketing Land- 11 readers -
  • Nailing down ads for the holiday season

    …-commerce growth. Consider the following paid media tactics to be more effective and successful as an online retailer. Capturing demand through PLAs and Google Shopping Google Shopping or product listing ads (PLAs) are sizzling hot, especially while we prepare for the holiday season. Ever since PLAs gained popularity in 2011, they’ve evolved…

    Marketing Landin Display Google Retargeting- 23 readers -
  • Demandbase boosts its B2B early warning system

    … that processes more data more quickly, so marketers get a better idea of what a web user is looking for, earlier in the search. Called Real-Time Intent, it processes much of the same kind of data as previously — website visits, form fill-outs, pages viewed and the like. But it can now treat pages viewed and other data as early intent signals and act…

    Marketing Landin Display Retargeting- 18 readers -
  • How to bring your potential customers back with retargeting

    … Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves. So, it’s natural that we would want to get our…

    Marketing Landin Retargeting- 19 readers -
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