Retargeting & Remarketing

  • Branch branches out, offering deep links to apps from dynamic remarketing ads

    Palo Alto, California-based Branch makes its living with deep links, which directly lead a user to specific screens in apps from web pages, web ads, emails, other apps, and other sources. Unlike the web, there is no universally available linking format in apps that everyone supports. Today, Branch is branching out (sorry) to offer Deep Linked Feeds for Dynamic Ads.

    Marketing Land- 8 readers -
  • Google (finally) launches cross-device retargeting

    … to identify users for remarketing lists. Brad Bender, VP of display and video advertising at Google, announced the shift in a blog post and is set to discuss it during Advertising Week in New York City on Monday. “We’re introducing cross-device remarketing for Google Display Network and DoubleClick Bid Manager to help you reach the same user across…

    Ginny Marvin/ Marketing Landin Google Retargeting- 28 readers -
  • 8 dos and don’ts of successful video advertising

    Meet Judy, our biggest fan of Coffee-mate Amaretto. Since it was discontinued in 2015, Judy's been on a mission to bring it back. We’ve received thousands of social posts, phone calls, emails, and over a dozen compelling letters – all led by Judy. We’ve been listening and think it’s time for us to say #ThankYouJudy. Thanks to J ...

    Pauline Jakober/ Marketing Landin Google Retargeting- 20 readers -
  • The 3 types of remarketing you should be trying

    … When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one step further to “All Users (exclude converters).” But what are you missing out on when this is the extent of your remarketing efforts? Following are three very tangible methods you can use in your AdWords…

    Marketing Landin Display Google Retargeting- 19 readers -
  • PebblePost’s updated platform makes direct mail more like digital ads

    … PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first programmatic direct mail platform.” It allows user behavior on desktop and mobile websites to trigger the creation and mailing of personalized physical color mail…

    Marketing Landin Retargeting- 11 readers -
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