Retention

    • Factors in Purchasing a Marketing Automation Platform

      There are so many marketing automation systems out there… and many of them define themselves as marketing automation with a varying degree of actual features that support it. Still, we watch as many companies make huge mistakes in either spending far too much money, far too much time or buying the wrong solution altogether.

      Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … inject are Results, Reputation, Rankings, Visitors, Authority, Leads, Followers, Revenue, Downloads, Engagement, Sign-Ups, ROI, Prospects, Conversions, Readership, Usage, Viewers, Upsells, Fans, Performance, Sales, Retention, Registrations, Profit, Awareness, and Demand. Of course, I could bloviate about our proven, patent-pending process…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • The Top 6 Ways to Grow Your App

    … means tapping into existing networks to build your own. Whether sending mobile payment requests or car fare splits or sharing photos via SMS, or sharing a Spotify playlist on Facebook, inherent virality has plenty of precedent in established, successful apps. Nuzzel, the social news app, is the perfect example of this. Founder and CEO Jonathan Abrams…

    AllFacebookin Affiliate Social Google Facebook- 20 readers -
  • Apps Are Dead: It’s All About Channels in 2017

    … rate of around 6.3 percent. There is some bad news, too, however: The majority of apps have to prove their worth in one day. Mobile marketing company Appboy reports that fewer than 25 percent of people return to an app the day after initial install, and overall app retention drops to around 11 percent within a week of install. After 45 days…

    AllFacebookin Social Mobile Google Facebook Twitter- 12 readers -
  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 12 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … shows a retention rate of less than 4 percent and an acquisition cost of $1 million, leading to a loss of more than $900,000. Apps need a retention strategy to reduce this massive loss. Push notifications were shown to increase retention up to 20 percent. Personalizing notifications, by sending them at the optimal time, increased the mean retention…

    Inside Facebookin Mobile- 10 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … Posts: IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study] Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study] …

    Nanigansin Social- 14 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … by brands using slang and jargon, 34 percent disliked a lack of personality, 32 percent disliked forced humor and nearly 25 percent were annoyed when brands didn’t respond to messages sent by the user. 46 percent of respondents said they unfollow brands for posting too many promotional messages, 41 percent unfollowed because of irrelevant…

    AllTwitterin Social Facebook Twitter- 14 readers -
  • Localytics: 63% of Users Stop Using Apps Within First Month

    … Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications. In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile…

    AllTwitter- 10 readers -
  • 7 Rules of Retention Marketing

    … retention rates by just 5%, you’ll increase profits by 25-95%. While we believe in customer acquisition tactics, today, we’re going to give customer retention it’s fair representation. In this article, we look at the seven rules of retention marketing so you can improve your rates and grow your business. If the words “retention marketing” leave you…

    Jon Correll/ conversionvoodoo.com- 13 readers -
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