Retention

  • Factors in Purchasing a Marketing Automation Platform

    … to marketing technology, we always ask a few questions in the vendor selection process: What is the opportunity you see that’s not being taken advantage of? Is it nurturing leads? Scoring leads to increase sales efficiency? Helping upsell or retain current clients? Or is it just reducing the workload of your team and automating some of the manual processes…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
  • The Top 6 Ways to Grow Your App

    … at night here, India gets started.” Without retention, scale is meaningless. Companies must always have growth and scale goals: No amount of growth can replace solid retention. Tinder founder and chief marketing officer Justin Mateen put it best: “It’s kind of like trying to fill up your pool. You’re trying to get it to the top. It doesn’t matter how…

    AllFacebookin Affiliate Social Google Facebook- 25 readers -
  • Apps Are Dead: It’s All About Channels in 2017

    … Talk about application retention and usage seems to be the new black as we race into 2017. For all of us who strategize around installs and retention, there is some good news. A report from IDC tells us that we can expect the number of app installs to increase from 156 billion in 2015 to 210 billion in 2020, which is a year-on-year growth…

    AllFacebookin Social Mobile Google Facebook Twitter- 14 readers -
  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 13 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 11 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale. As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who…

    Nanigansin Social- 15 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … Without an audience, a business’ social media presence is nothing but a waste of time. We spend a lot of time focusing on retention and engagement but rarely think about the behaviors that drive users away. A survey from Sprout Social explores how social media users feel about brand posting habits, and ultimately why they unfollow. Sprout…

    AllTwitterin Social Facebook Twitter- 17 readers -
  • Localytics: 63% of Users Stop Using Apps Within First Month

    … Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications. In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile…

    AllTwitter- 12 readers -
  • 7 Rules of Retention Marketing

    … power of your current customers, while keeping your current customer acquisition strategies in place. If you are ready to squeeze more profit out of your website by using customer retention tools to skyrocket growth among your current customers, that’s great! We’re here to help you optimize your landing pages to increase your retention rates…

    Jon Correll/ conversionvoodoo.com- 15 readers -
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