Retention

  • Why Your Company Should Be Implementing Live Chat

    … We discussed the many benefits of integrating live chat on your website in one of our marketing podcasts. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Adobe Digital Insights: The State of the Digital Union 2017

    … of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and associated costs are increasing. Mobile search cost-per-click (CPC) has risen 11% between 2014 and 2016 Tweet This!. Mobile display cost-per-thousand impressions (CPM) has risen 12%, and video advertisements have risen 13…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Validate Your Social Media Strategy Against this 8-Point Checklist

    … and successful social media processes. Measurement – Whether it’s awareness, engagement, authority, retention, conversions, upsells, or experience, every social media strategy must have tools implemented to fully measure the key performance indicators of the strategy. Here’s the full infographic – be sure to check this against your strategies to ensure you’re building a profitable social media program. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 36 readers -
  • Factors in Purchasing a Marketing Automation Platform

    … which processes are the most efficient, drive the most revenue, and cost the least amount of money. You may wish to use marketing automation to increase the volume of the best or automate the process for the most inefficient but profitable journeys. Retention – For each product, what’s the journey that a customer takes to stay or return…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … inject are Results, Reputation, Rankings, Visitors, Authority, Leads, Followers, Revenue, Downloads, Engagement, Sign-Ups, ROI, Prospects, Conversions, Readership, Usage, Viewers, Upsells, Fans, Performance, Sales, Retention, Registrations, Profit, Awareness, and Demand. Of course, I could bloviate about our proven, patent-pending process…

    Douglas Karr/ Marketing Technology Blogin Social- 33 readers -
  • The Top 6 Ways to Grow Your App

    … Tech pundits scream: “The app-ocalypse is near! The end of applications is here. Long live chat bots. The app boom is over.” Who will win the race to become the WeChat of the West? Yes, the consumer internet space is shoulder-to-shoulder. Yes, the “grow now, monetize later” pitch is a less palatable to investors that it was maybe five years…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • Apps Are Dead: It’s All About Channels in 2017

    …. There are, however, a few lessons that can be learned from similar industries that have done an amazing job of sourcing community and keeping them engaged. These are lessons that app developers, marketers and strategists should be trying to integrate into their own businesses on a daily basis. What the social networks got right, and what you need…

    AllFacebookin Social Mobile Google Facebook Twitter- 24 readers -
  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 17 readers -
  • Is the Gaming Industry the Next Big Marketing Channel?

    … terribly buggy. It freezes up regularly, and the GPS leaves something to be desired. It’s a lesson learned. There are huge opportunities to reach consumers in the gaming industry, but consumers can change their minds quickly. If you’re looking to incorporate gaming as your next marketing channel, you’ll need to learn to adapt. Why mobile gaming…

    AllFacebookin Facebook Twitter- 27 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 16 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … Posts: IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study] Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study] …

    Nanigansin Social- 20 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … by brands using slang and jargon, 34 percent disliked a lack of personality, 32 percent disliked forced humor and nearly 25 percent were annoyed when brands didn’t respond to messages sent by the user. 46 percent of respondents said they unfollow brands for posting too many promotional messages, 41 percent unfollowed because of irrelevant…

    AllTwitterin Social Facebook Twitter- 22 readers -
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