Retention

  • Factors in Purchasing a Marketing Automation Platform

    … which processes are the most efficient, drive the most revenue, and cost the least amount of money. You may wish to use marketing automation to increase the volume of the best or automate the process for the most inefficient but profitable journeys. Retention – For each product, what’s the journey that a customer takes to stay or return…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • Clarity Attacks Buzzwordsmithiness On Contact

    … inject are Results, Reputation, Rankings, Visitors, Authority, Leads, Followers, Revenue, Downloads, Engagement, Sign-Ups, ROI, Prospects, Conversions, Readership, Usage, Viewers, Upsells, Fans, Performance, Sales, Retention, Registrations, Profit, Awareness, and Demand. Of course, I could bloviate about our proven, patent-pending process…

    Douglas Karr/ Marketing Technology Blogin Social- 33 readers -
  • The Top 6 Ways to Grow Your App

    … at night here, India gets started.” Without retention, scale is meaningless. Companies must always have growth and scale goals: No amount of growth can replace solid retention. Tinder founder and chief marketing officer Justin Mateen put it best: “It’s kind of like trying to fill up your pool. You’re trying to get it to the top. It doesn’t matter how…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • Apps Are Dead: It’s All About Channels in 2017

    … and building out updates around those features? In 2017, app companies need to start thinking beyond the install and in-app transactions (things they should be thinking about already) and spend more time focusing on how they transform their app into something that users want to come back to on a daily basis. It’s all about the data and not so much…

    AllFacebookin Social Mobile Google Facebook Twitter- 24 readers -
  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 17 readers -
  • Is the Gaming Industry the Next Big Marketing Channel?

    … successful and aligned with your goals as a brand. While success depends on a variety of factors, the gaming industry looks at a few universal metrics in particular. Metrics such as weekly engagement, time spent per day and weekly retention rates can provide you with insight into whether a game is well used. If it is, you need to determine whether…

    AllFacebookin Facebook Twitter- 27 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 16 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale. As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who…

    Nanigansin Social- 20 readers -
  • Too Many Promotional Brand Posts Drive Users Away (Report)

    … Without an audience, a business’ social media presence is nothing but a waste of time. We spend a lot of time focusing on retention and engagement but rarely think about the behaviors that drive users away. A survey from Sprout Social explores how social media users feel about brand posting habits, and ultimately why they unfollow. Sprout…

    AllTwitterin Social Facebook Twitter- 22 readers -
  • 4 Social Commerce Tips Guaranteed to Double Your Revenue

    … the fourth-most-effective social site when it comes to average order value. According to a recent study, LinkedIn has the highest order value, at $206.95, followed by StumbleUpon ($177.56) and Kaboodle ($166.17). These sites aren’t even on the list of most social advertisers. Make retention a core part of your strategy Since it’s social, it should all…

    AllFacebookin Social Facebook- 35 readers -
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