Retention Charts

  • Report: Push Messages Result in Greater User Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has today released new research documenting the struggles app marketers face in retaining active users, with a particular focus on user retention (defined as the percentage of users who return to an app 11 or more times) and user abandonment (defined as the percentage…

    AllTwitter- 19 readers -
  • Facebook Adds Two New Tools to App Insights

    … time and determine the effects of changes to those apps. The social network said in a post on its developer blog that these new tools are available for both Facebook and native mobile apps, adding that its app events measurement capabilities are now available for apps on Facebook. Software engineer Ravi Grover offered more details on label cohorts…

    David Cohen/ AllFacebookin Social- 5 readers -