Reticular Activating System

The reticular activating system (RAS), or extrathalamic control modulatory system, is a set of connected nuclei in the brains of vertebrates that is responsible for regulating arousal and sleep-wake transitions. As its name implies, its most influential component is the reticular formation.
Posts about Reticular Activating System
  • The Psychology Behind Email Subject Lines That Get Opened

    … frontal cortex, middle and superior temporal cortex, and cuneus. While this study explored the auditory reaction to hearing one's name, we have found that people also respond positively to seeing their own name appear in marketing material. Think about Coca Cola's "Share a Coke" campaign. By replacing their logos with 250 popular names and terms…

    Carly Stec/ The IMPACT Blog- 7 readers -
  • Is Your Brain Hard Wired To Ignore Irrelevant Content?

    … you in. Avoid Marketing Narcissism People don’t want to hear marketers talk in a self-centered fashion about their products and their company. If you use your content as a platform to do nothing but talk about yourself, you may very well be guilty of an objectionable practice that has been referred to as marketing narcissism. If your audience thinks…

    John Rugh/ Relevancein Content- 7 readers -
  • 5 Ways to Make Your Content Marketing More Memorable

    … brains were built to remember well. Don’t miss this point, because it’s just as important for content marketers as it is for memory athletes. The key to getting our content marketing noticed and consumed, instead of being ignored by the reticular activating system, is to create content that our brains were built to remember. How do you accomplish…

    Scott Aughtmon/ Content Marketing Institutein Content- 15 readers -
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