Reticular Activating System

The reticular activating system (RAS), or extrathalamic control modulatory system, is a set of connected nuclei in the brains of vertebrates that is responsible for regulating arousal and sleep-wake transitions. As its name implies, its most influential component is the reticular formation.
Posts about Reticular Activating System
  • The Psychology Behind Email Subject Lines That Get Opened

    … not to. Tailor the content Both context and relevance play a huge part in our ability to process and retain information. Not to go nerdy on you, but the reticular activating system (RAS) serves as a brain structure that is responsible for regulating both arousal and sleep-wake transitions. As cited in an article from Social Media Examiner, "the RAS…

    Carly Stec/ The IMPACT Blog- 9 readers -
  • Is Your Brain Hard Wired To Ignore Irrelevant Content?

    … of content on the web, you must grab their attention by being relevant to them. A Formidable Content Marketing Obstacle We face a lot of obstacles on our journey to content marketing success. One of the most formidable is posed by the Reticular Activating System (RAS). The RAS helps you focus your attention on certain things, while helping you…

    John Rugh/ Relevancein Content- 9 readers -
  • 5 Ways to Make Your Content Marketing More Memorable

    … marketing: A tragedy spawns history’s greatest memory technique The great Roman philosopher Marcus Tullius Cicero aka “Cicero” was the first to record a legendary story about the discovery of a memorization method that has been used by people throughout history — and is still used by top “memory athletes” today: Once, a poet named Simonides of Ceos…

    Scott Aughtmon/ Content Marketing Institutein Content- 17 readers -
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