Reticular Activating System

The reticular activating system (RAS), or extrathalamic control modulatory system, is a set of connected nuclei in the brains of vertebrates that is responsible for regulating arousal and sleep-wake transitions. As its name implies, its most influential component is the reticular formation.
Posts about Reticular Activating System
  • The Psychology Behind Email Subject Lines That Get Opened

    … frontal cortex, middle and superior temporal cortex, and cuneus. While this study explored the auditory reaction to hearing one's name, we have found that people also respond positively to seeing their own name appear in marketing material. Think about Coca Cola's "Share a Coke" campaign. By replacing their logos with 250 popular names and terms…

    Carly Stec/ The IMPACT Blog- 10 readers -
  • Is Your Brain Hard Wired To Ignore Irrelevant Content?

    … of content on the web, you must grab their attention by being relevant to them. A Formidable Content Marketing Obstacle We face a lot of obstacles on our journey to content marketing success. One of the most formidable is posed by the Reticular Activating System (RAS). The RAS helps you focus your attention on certain things, while helping you…

    John Rugh/ Relevancein Content- 15 readers -
  • 5 Ways to Make Your Content Marketing More Memorable

    What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact of this truth, it could change how you create content — and how positively it impacts your business. You might think that one of the reasons your business isn’t more successful is because prospects and customers are rejecting you.

    Scott Aughtmon/ Content Marketing Institute- 25 readers -