Reticular Activating System

The reticular activating system (RAS), or extrathalamic control modulatory system, is a set of connected nuclei in the brains of vertebrates that is responsible for regulating arousal and sleep-wake transitions. As its name implies, its most influential component is the reticular formation.
Posts about Reticular Activating System
  • The Psychology Behind Email Subject Lines That Get Opened

    … frontal cortex, middle and superior temporal cortex, and cuneus. While this study explored the auditory reaction to hearing one's name, we have found that people also respond positively to seeing their own name appear in marketing material. Think about Coca Cola's "Share a Coke" campaign. By replacing their logos with 250 popular names and terms…

    Carly Stec/ The IMPACT Blog- 10 readers -
  • Is Your Brain Hard Wired To Ignore Irrelevant Content?

    … to ignore others. This is the part of your brain that acts like a switch or gatekeeper for relevant information. It filters out information you deem to be irrelevant. On the other hand, it immediately focuses your attention when it becomes aware of something that’s important to you. When you are trying to appeal to your target audience, the RAS can…

    John Rugh/ Relevancein Content- 11 readers -
  • 5 Ways to Make Your Content Marketing More Memorable

    … with Einstein A few years ago, I read a really interesting book by Joshua Foer called Moonwalking with Einstein: The Art and Science of Remembering Everything. Though this book has nothing to do with content marketing, it still contains a powerful truth that every content marketer should be familiar with: Foer says, “The principle underlying all memory…

    Scott Aughtmon/ Content Marketing Institutein Content- 23 readers -