- Our Blog
… frontal cortex, middle and superior temporal cortex, and cuneus. While this study explored the auditory reaction to hearing one's name, we have found that people also respond positively to seeing their own name appear in marketing material. Think about Coca Cola's "Share a Coke" campaign. By replacing their logos with 250 popular names and terms…
… by sharing posts with photos that show motion. Image: Shutterstock. Pictures that show motion (without actually moving) activate mirror neurons that trigger parts of the brain to react as if the event is actually happening. The marketing takeaway is that when you aren’t able to actually use anything that produces motion like a video or GIF, images…
… of content on the web, you must grab their attention by being relevant to them. A Formidable Content Marketing Obstacle We face a lot of obstacles on our journey to content marketing success. One of the most formidable is posed by the Reticular Activating System (RAS). The RAS helps you focus your attention on certain things, while helping you…
What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact of this truth, it could change how you create content — and how positively it impacts your business. You might think that one of the reasons your business isn’t more successful is because prospects and customers are rejecting you.