Reticular Activating System

The reticular activating system (RAS), or extrathalamic control modulatory system, is a set of connected nuclei in the brains of vertebrates that is responsible for regulating arousal and sleep-wake transitions. As its name implies, its most influential component is the reticular formation.
Posts about Reticular Activating System
  • The Psychology Behind Email Subject Lines That Get Opened

    … not to. Tailor the content Both context and relevance play a huge part in our ability to process and retain information. Not to go nerdy on you, but the reticular activating system (RAS) serves as a brain structure that is responsible for regulating both arousal and sleep-wake transitions. As cited in an article from Social Media Examiner, "the RAS…

    Carly Stec/ The IMPACT Blog- 8 readers -
  • Is Your Brain Hard Wired To Ignore Irrelevant Content?

    … of content on the web, you must grab their attention by being relevant to them. A Formidable Content Marketing Obstacle We face a lot of obstacles on our journey to content marketing success. One of the most formidable is posed by the Reticular Activating System (RAS). The RAS helps you focus your attention on certain things, while helping you…

    John Rugh/ Relevancein Content- 9 readers -
  • 5 Ways to Make Your Content Marketing More Memorable

    … brains were built to remember well. Don’t miss this point, because it’s just as important for content marketers as it is for memory athletes. The key to getting our content marketing noticed and consumed, instead of being ignored by the reticular activating system, is to create content that our brains were built to remember. How do you accomplish…

    Scott Aughtmon/ Content Marketing Institutein Content- 17 readers -