Return On Ad Spend

  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … worth testing out. Calls to action Calls to action can be placed in the copy of your ad or chosen as a button that goes on the bottom-right corner of an ad. Some of these options are “shop now,” “learn more,” “sign up” and “donate now.” Some audiences respond to being told what to do, like “shop now”, while others prefer to be coaxed into shopping…

    AllTwitterin Social Facebook- 16 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … Instagram added more information to the overlay on its action-driving ads, which previously only supported “go to website” or “go to app store.” The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that the update to the overlay, which it introduced earlier in March, now pulls in information…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … spend doesn’t follow suit until Feb. 11. Nanigans found that substantial increases in purchases occur Feb. 10 and, not surprisingly, Feb. 13, but advertisers seem to focus on the time in between. Also, despite a spike in purchases Feb. 9, ad spend did not go up accordingly. In a blog post revealing its findings, Nanigans said: If there is a day…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • Lead Generation: 2016 Facebook Advertising Preview [Free Report]

    … From driving newsletter signups or business inquiries to cultivating leads for financial lenders or finding prospective students for a university program, lead generation advertisers on Facebook have a wide range of unique performance objectives. They are highly data-driven, know their market inside and out, and are constantly motivated…

    Nanigansin Social- 18 readers -
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