Return On Ad Spend

  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … all of your eggs in one basket, and I think we all know how that works out in the end. A/B testing can be as simple as changing the image by using the same copy or vice versa or as complicated as testing manual versus automatic bidding. I am going to give you six A/B tests you can run on Facebook right now. One-day conversion vs. seven-day…

    AllTwitterin Social Facebook- 25 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … them directly into your app experience. If you’re running action-based ads, the updated overlay helps drive valuable traffic to your website or app. The overlay is automatically included on all photo and carousel ads, so there’s no action needed to include the overlay in your ads. You can go into Ads Manager and manually edit your campaigns to include…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … Valentine’s Day falls on Feb. 14, but Feb. 11 is the key day for advertisers on Facebook, according to a new study from Nanigans. The digital advertising automation software provider and Facebook Marketing Partner found that the number of daily Valentine’s Day purchases begins to rise significantly early in the week before the holiday, but ad…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Lead Generation: 2016 Facebook Advertising Preview [Free Report]

    … of millions of dollars in Facebook ad spend and resulting leads. What’s inside the report: Discover important lead generation advertising trends, and the answers to these critical questions: When is competition for leads traditionally lowest? Are certain days of the week more cost-effective than others? When do conversion rates tend to peak? How have…

    Nanigansin Social- 18 readers -
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