Return On Ad Spend

  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … conversion This is fairly new to Facebook and worth testing. You will find this option in the ad set level optimizing for conversions like so: After some preliminary testing with a few clients, at Elite SEM, we have found that ROAS (return on ad spend) with a seven-day conversion window has been the better performing one so far, but it is definitely…

    AllTwitterin Social Facebook- 11 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … them directly into your app experience. If you’re running action-based ads, the updated overlay helps drive valuable traffic to your website or app. The overlay is automatically included on all photo and carousel ads, so there’s no action needed to include the overlay in your ads. You can go into Ads Manager and manually edit your campaigns to include…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … outside of Christmas where a sizable percentage of Americans are expecting gifts, it’s Valentine’s Day. But unlike the holiday season, where most Americans make their purchases weeks or months in advance, U.S. purchase and ad spend data indicate that advertisers are most focused on—and see the best results from—last-minute Valentine’s Day shoppers…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Lead Generation: 2016 Facebook Advertising Preview [Free Report]

    … of millions of dollars in Facebook ad spend and resulting leads. What’s inside the report: Discover important lead generation advertising trends, and the answers to these critical questions: When is competition for leads traditionally lowest? Are certain days of the week more cost-effective than others? When do conversion rates tend to peak? How have…

    Nanigansin Social- 16 readers -
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