Return On Ad Spend

  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … conversion This is fairly new to Facebook and worth testing. You will find this option in the ad set level optimizing for conversions like so: After some preliminary testing with a few clients, at Elite SEM, we have found that ROAS (return on ad spend) with a seven-day conversion window has been the better performing one so far, but it is definitely…

    AllTwitterin Social Facebook- 31 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … a specific display URL. If there’s no display URL listed, it will automatically default to the ad’s destination URL. Instagram also provided a success story in the form of Stance Socks, saying that the character footwear company added a Shop Now button to its series of photo ads, resulting in an 80 percent leap in engagement and 36 percent better return on ad spend. Readers: Have you interacted with ads on Instagram via its overlay? …

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Valentine’s Day: Does Facebook Ad Spend Mirror Gift Purchases?

    … Valentine’s Day falls on Feb. 14, but Feb. 11 is the key day for advertisers on Facebook, according to a new study from Nanigans. The digital advertising automation software provider and Facebook Marketing Partner found that the number of daily Valentine’s Day purchases begins to rise significantly early in the week before the holiday, but ad…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Lead Generation: 2016 Facebook Advertising Preview [Free Report]

    … the largest advertisers achieved success? Download the report for Facebook advertising insights to help your team generate higher quality leads–and higher return on ad spend–in 2016. Download the Report Get in-depth analysis on 7 critical lead generation performance metrics Share this: Share on Facebook Click to share on Twitter Click…

    Nanigansin Social- 20 readers -
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