Return On Influence

    • Social Proof and the Business Case for Buying Fake Followers

      By Mark Schaefer The New York Times just published an extraordinary and detailed report called “The Follower Factory” detailing the black market for fake followers, likes, and comments. The reporters outed politicians, athletes, and even social media gurus who had bought followers from a company called Devumi. (The State of New York is now investigating this company).

      {grow}- 8 readers -
  • Influencer marketing grows up

    … By Mark Schaefer Back in 2010, I wrote one of the most fun and fascinating blog posts of my life. A new trend was coming into view, led by a company called Klout. By analyzing millions of bits of social media data and the reactions the posts caused, the company proclaimed it could estimate your social media influence. At the time…

    {grow}- 16 readers -
  • Six transformative trends in influencer marketing (is it really marketing?)

    …, and undoubtedly, this has come true. In fact, the frenzy we now see in the influencer space is just beginning. As traditional advertising options are drying up, I believe even more money will be placed toward influencer marketing. That’s why I jumped at the chance to work on a new research paper that documents the state of B2B influencer marketing today. I’ve…

    {grow}- 22 readers -
  • Mark Cuban, the first trillionaire and chatbots on the edge

    …” but donors need an emotional hook. It’s hard to fund meaningful systemic initiatives because people are more likely to fund emotional pleas that are short-term fixes. A personal highlight In 2012 I published the first book on influence marketing, Return On Influence. This book would not have been possible without the support and encouragement of Dr. Robert…

    {grow}- 24 readers -
  • What is the role of content marketing in an ad-free world?

    …, and a commitment to quality content to work. Even in a noisy marketing world crippled by Content Shock, there are still plenty of unsaturated niches to find and dominate. And in an increasingly ad-free world, every business needs to at least consider a role for content marketing in its strategy. Mark Schaefer is the chief blogger for this site…

    {grow}- 1 readers -
  • Four marketing mega trends nobody’s talking about

    … people communicate but not a lot of marketers are talking about this yet. 3. The Influence Crunch In 2012, influence marketing was not much of a thing but I predicted in the book Return On Influence that it would become a mainstream marketing activity. That’s one prediction I got right! The reason behind the trend is simple. Nobody sees ads on TV…

    {grow}in Social Content Twitter- 38 readers -
  • The disconnect between social media popularity and business effectiveness

    … influence you really need to run a business.” Is that kind of influence sustainable? Can real personal influence be really built on content that is unsubstantiated by personal performance, authority, intellect, or experience? In my book Return On Influence,, Dr. Robert Cialdini (best-selling author of Influence: The Psychology of Persuasion) told me…

    {grow}in Social- 14 readers -
  • A course correction for influence marketing measurement

    …, or better yet, talk to our influence partners to determine the full extent of how the word is getting out. Here is some cool data from the Keller Fay Group that shows the relative impact of “influencers” versus other people who leave recommendations: Source Keller Fay Group webinar Now, this is interesting data. but what is even more compelling is how…

    {grow}in Content Facebook Twitter- 29 readers -
  • Too much of a good thing? The weird truth about social proof.

    … the ego, but the truth about social proof is that they’re nothing to lose sleep over—and can actually help your sales. Illustration courtesy of Flickr CC and Jurgen Appelo The post Too much of a good thing? The weird truth about social proof. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories A lesson in the remarkable marketing power of reciprocity An expanded view of influence marketing measurement The seedy underbelly of advocate marketing …

    {grow}- 27 readers -
  • An expanded view of influence marketing measurement

    … way to measure anything when it comes to true influence. So WHERE is the power of influence marketing occurring … if it is happening at all? In a recent post, I explained that there are eight benefits of influence marketing: Reach/Awareness (especially when yours is limited) Research (since these people are generally experts in their field…

    {grow}- 16 readers -
  • 8 Practical applications for influence marketing

    … In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! But my prediction did come true. The ability for everyone…

    {grow}- 24 readers -
Get the top posts daily into your mailbox!
More from around the web