Return On Influence

    • Four marketing mega trends nobody’s talking about

      By Mark Schaefer This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace.

      {grow}in Social Content Twitter- 13 readers -
  • The disconnect between social media popularity and business effectiveness

    …. Stay centered. Do great work. Be kind to people and help them. Sure, some people fake it, but today anybody, anywhere can also build real influence on the web. And that is such a powerful and amazing opportunity. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best…

    {grow}in Social- 10 readers -
  • A course correction for influence marketing measurement

    … business discipline and broader measures into consideration to reap the vast potential benefits of these powerful advocates. If you enjoyed this article, you might benefit from my book Return On Influence, a book the American Library Association characterized as “path-finding.” The post A course correction for influence marketing measurement…

    {grow}in Content Facebook Twitter- 11 readers -
  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 7 readers -
  • An expanded view of influence marketing measurement

    … way to measure anything when it comes to true influence. So WHERE is the power of influence marketing occurring … if it is happening at all? In a recent post, I explained that there are eight benefits of influence marketing: Reach/Awareness (especially when yours is limited) Research (since these people are generally experts in their field…

    {grow}- 7 readers -
  • 8 Practical applications for influence marketing

    … In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! But my prediction did come true. The ability for everyone…

    {grow}- 11 readers -
  • A lesson in the remarkable marketing power of reciprocity

    … Rod Swanson, the owner of Colonel Mustard’s shop in Highlands, NC demonstrates the results of the power of reciprocity as he packs up my purchases. In my book Return On Influence, I do a deep dive on the changing nature of power on the web. The old ways of accumulating influence through connections, wealth, and a position on an organizational…

    {grow}- 9 readers -
  • The seedy underbelly of advocate marketing

    … is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Illustration courtesy of Flickr CC and John. The post The seedy underbelly…

    {grow}- 12 readers -
  • Can Marketers Predict and Measure Influence, Down to the Dollar?

    … deep into customer data and predict which customers would drive more spending through social media? Marketers have been wondering about this for years. In his 2012 book Return on Influence, Mark Schaefer predicted that companies would seek to assign dollar values to influencers. Even then, Schaefer saw influence as having a direct and measurable…

    {grow}in Social Google Twitter- 5 readers -
  • The secret to getting me to become your brand advocate

    … Influence marketing is becoming shrill and annoying. Every day I get nonsensical pitches asking me to become a brand advocate and write about a brand, watch a demo for a brand, or accept a guest post (about auto glass tinting, tanning beds, accounting software?). I guess it’s predictable … like anything in business, when people find a good…

    {grow}in Twitter- 4 readers -
  • 7 Ways social media has changed leadership

    …. Which one do you choose? The sad and strange truth is that these numbers matter and actually create an image of leadership from nothing. In my book Return On Influence, I tell the story about a former social media leader who admitted to me that he had manufactured his entire social media presence. He bought Twitter followers and Facebook Likes…

    {grow}in Social Google Facebook Twitter- 10 readers -
  • Social advocacy marketing gains legitimacy

    … Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. It has also been the scene of some ugly abuses…

    {grow}in Social- 4 readers -
  • Should you make the leap into sponsored content?

    … Stories Influence Marketing is hot and about to get hotter Social Media and the Stock Market: A Lesson in Global Manipulation Monetizing blog comments: Why your blog is economic gold Social Media and the History of Aggression Are the bad guys winning? …

    {grow}in Social Content- 4 readers -
Get the top posts daily into your mailbox!