Return On Influence

  • Mark Cuban, the first trillionaire and chatbots on the edge

    …” but donors need an emotional hook. It’s hard to fund meaningful systemic initiatives because people are more likely to fund emotional pleas that are short-term fixes. A personal highlight In 2012 I published the first book on influence marketing, Return On Influence. This book would not have been possible without the support and encouragement of Dr. Robert…

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  • What is the role of content marketing in an ad-free world?

    … By Mark Schaefer Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times, The Wall Street Journal and my local paper. I have not seen a newspaper ad in five years. Maybe longer. With the exception of the news or a live sporting event, I never see ads on TV. Nearly all of my video…

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  • Four marketing mega trends nobody’s talking about

    … people communicate but not a lot of marketers are talking about this yet. 3. The Influence Crunch In 2012, influence marketing was not much of a thing but I predicted in the book Return On Influence that it would become a mainstream marketing activity. That’s one prediction I got right! The reason behind the trend is simple. Nobody sees ads on TV…

    {grow}in Social Content Twitter- 33 readers -
  • The disconnect between social media popularity and business effectiveness

    … influence you really need to run a business.” Is that kind of influence sustainable? Can real personal influence be really built on content that is unsubstantiated by personal performance, authority, intellect, or experience? In my book Return On Influence,, Dr. Robert Cialdini (best-selling author of Influence: The Psychology of Persuasion) told me…

    {grow}in Social- 14 readers -
  • A course correction for influence marketing measurement

    … business discipline and broader measures into consideration to reap the vast potential benefits of these powerful advocates. If you enjoyed this article, you might benefit from my book Return On Influence, a book the American Library Association characterized as “path-finding.” The post A course correction for influence marketing measurement…

    {grow}in Content Facebook Twitter- 26 readers -
  • Too much of a good thing? The weird truth about social proof.

    … the ego, but the truth about social proof is that they’re nothing to lose sleep over—and can actually help your sales. Illustration courtesy of Flickr CC and Jurgen Appelo The post Too much of a good thing? The weird truth about social proof. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories A lesson in the remarkable marketing power of reciprocity An expanded view of influence marketing measurement The seedy underbelly of advocate marketing …

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  • An expanded view of influence marketing measurement

    … When I wrote Return On Influence in 2012, the term “influence marketing” wasn’t even on the radar. At the end of the book I boldly predicted that within a few years, this would become a mainstream marketing channel. Undoubtedly it has. Research I did for a client indicates that 85 percent of advertising and marketing agencies now have some sort…

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  • 8 Practical applications for influence marketing

    … In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! But my prediction did come true. The ability for everyone…

    {grow}- 18 readers -
  • A lesson in the remarkable marketing power of reciprocity

    … demonstrating the power of reciprocity in action. Hope you enjoy it … If you can’t view this video, you can see it directly on YouTube by clicking here: A Lesson in the Power of Reciprocity. The post A lesson in the remarkable marketing power of reciprocity appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The seedy underbelly of advocate marketing Should you make the leap into sponsored content? The secret to getting me to become your brand advocate …

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  • The seedy underbelly of advocate marketing

    …, Return On Influence Crowdly The book The Content Code: Six essential strategies to ignite your content, your marketing, and your business Augustine Fou’s Slideshare channel on ad corruption New York Times article on why brands and influencers are getting picky Please support our extraordinary sponsors. Our content is free because…

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  • Can Marketers Predict and Measure Influence, Down to the Dollar?

    … deep into customer data and predict which customers would drive more spending through social media? Marketers have been wondering about this for years. In his 2012 book Return on Influence, Mark Schaefer predicted that companies would seek to assign dollar values to influencers. Even then, Schaefer saw influence as having a direct and measurable…

    {grow}in Social Google Twitter- 11 readers -
  • The secret to getting me to become your brand advocate

    … classes and speeches. I would guess in the last 12 months 5,000 people have heard me mention IBM and they are not paying me to do it. I BELIEVE in what they are doing and they gave me extraordinary insight — not a sales pitch — so I could do my job better. That is advocacy done right. 5. Agency for advocacy? In my book Return On Influence (the first…

    {grow}in Twitter- 7 readers -
  • 7 Ways social media has changed leadership

    …. Which one do you choose? The sad and strange truth is that these numbers matter and actually create an image of leadership from nothing. In my book Return On Influence, I tell the story about a former social media leader who admitted to me that he had manufactured his entire social media presence. He bought Twitter followers and Facebook Likes…

    {grow}in Social Google Facebook Twitter- 12 readers -
  • Social advocacy marketing gains legitimacy

    … Possibly no trend has captured the attention of marketers more than the opportunity to tap into the emerging group of Citizen Influencers. Propelled by their content and legions of loyal fans, true product advocates are seen as an extremely powerful force for any online marketing mix these days. It has also been the scene of some ugly abuses…

    {grow}in Social- 5 readers -
  • Should you make the leap into sponsored content?

    … book Return On Influence. As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. This movement has exploded so fast in the past 12 months, one journalist asked me last week if it needed to be regulated. She pointed out the number…

    {grow}in Social Content- 12 readers -
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