Return On Influence

  • Influencer marketing grows up

    …, the entire new influence trend! A frenzy was building to connect with these new media stars. Eventually my early interest in influence marketing helped me land a book contract to write Return On Influence, the first book on the subject of social influence marketing. The book came out in 2012 and at the end of the book I predicted that within two…

    {grow}- 16 readers -
  • Six transformative trends in influencer marketing (is it really marketing?)

    … By Mark Schaefer This month marks the fifth anniversary of the release of Return On Influence, the first book on social influence marketing. It’s hard to believe, but when I wrote that book, few people had even heard of the term “influence marketing.” At the end of the book, I predicted that this would become a mainstream channel…

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  • Mark Cuban, the first trillionaire and chatbots on the edge

    …” but donors need an emotional hook. It’s hard to fund meaningful systemic initiatives because people are more likely to fund emotional pleas that are short-term fixes. A personal highlight In 2012 I published the first book on influence marketing, Return On Influence. This book would not have been possible without the support and encouragement of Dr. Robert…

    {grow}- 22 readers -
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  • What is the role of content marketing in an ad-free world?

    …, influence marketing is an indispensable tactic and one of the hottest trends around. In 2012 I wrote the first book on influence marketing (Return On Influence) and predicted that it would become a mainstream tactic. The reason is simple: Social media has flipped the center of power. Everyone with an opinion and a wifi connection can publish…

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  • Four marketing mega trends nobody’s talking about

    … people communicate but not a lot of marketers are talking about this yet. 3. The Influence Crunch In 2012, influence marketing was not much of a thing but I predicted in the book Return On Influence that it would become a mainstream marketing activity. That’s one prediction I got right! The reason behind the trend is simple. Nobody sees ads on TV…

    {grow}in Social Content Twitter- 36 readers -
  • The disconnect between social media popularity and business effectiveness

    … influence you really need to run a business.” Is that kind of influence sustainable? Can real personal influence be really built on content that is unsubstantiated by personal performance, authority, intellect, or experience? In my book Return On Influence,, Dr. Robert Cialdini (best-selling author of Influence: The Psychology of Persuasion) told me…

    {grow}in Social- 14 readers -
  • A course correction for influence marketing measurement

    … business discipline and broader measures into consideration to reap the vast potential benefits of these powerful advocates. If you enjoyed this article, you might benefit from my book Return On Influence, a book the American Library Association characterized as “path-finding.” The post A course correction for influence marketing measurement…

    {grow}in Content Facebook Twitter- 29 readers -
  • Too much of a good thing? The weird truth about social proof.

    … the ego, but the truth about social proof is that they’re nothing to lose sleep over—and can actually help your sales. Illustration courtesy of Flickr CC and Jurgen Appelo The post Too much of a good thing? The weird truth about social proof. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories A lesson in the remarkable marketing power of reciprocity An expanded view of influence marketing measurement The seedy underbelly of advocate marketing …

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  • An expanded view of influence marketing measurement

    … When I wrote Return On Influence in 2012, the term “influence marketing” wasn’t even on the radar. At the end of the book I boldly predicted that within a few years, this would become a mainstream marketing channel. Undoubtedly it has. Research I did for a client indicates that 85 percent of advertising and marketing agencies now have some sort…

    {grow}- 16 readers -
  • 8 Practical applications for influence marketing

    …,” he said. “When the brand is being mentioned in a tweet, in a Facebook post, in a blog post, video, or comment, there’s great value to that. We are going out to people who have a huge following and a high degree of influence. “When you do an ROI analysis, the cost per thousand impressions (CPM) I’ve seen is coming in around $1.50 to $3.00. Very…

    {grow}- 24 readers -
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