Return On Investment

In finance, return is a profit on an investment. It comprises any change in value, and interest or dividends or other such cash flows which the investor receives from the investment.Ambiguously, return is also used to refer to a profit on an investment, expressed as a proportion of the amount invested. This is also called the holding period return.A loss instead of a profit is described as a negative return.Rate of return is a profit on an investment over a period of time, expressed as a proportion of the original investment. The time period is typically a year, in which case the rate of return is referred to as annual return.
Posts about Return On Investment
    • Smarter Marketing With a Data-Driven Technology Stack

      At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.

      AllTwitterin Social- 14 readers -
    • Influencer Marketing Hit the Mainstream in 2016 (Report)

      Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this year. Going into 2017, it’s clear that the market will mature and techniques are likely to change again. A study from content marketing agency Linqia examines the future for influencer marketing in 2017. According to the report, 2016 is the year influencer marketing went mainstream.

      AllTwitter- 11 readers -
    • 5 Signs of a Weak Social Media Campaign

      Given that the majority of businesses are increasing their digital marketing spend going forward, there’s a lot of pressure for marketers to prove that their campaigns are yielding results. Just to put this in perspective, recent research by Digital Neighbor finds that the need to capitalize on social media is a leading driver in the push for higher investments in digital marketing.

      AllFacebookin Social Facebook- 13 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … to track this return on investment. Perhaps a more key problem is that 51 percent of small businesses surveyed use no social platforms in their marketing campaigns and 39 percent use Facebook. For the majority, social seems too intimidating, or small businesses feel that sites like Facebook are their only reliable option. What’s important to note is that while Facebook may drive more traffic, smaller sites may deliver a higher ROI for smaller businesses. Image courtesy of Shutterstock. …

    AllTwitterin Social- 11 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … Sitting in your living room tonight, you will most likely be “double-fisting,” and I don’t mean with two beers. In one hand, you will be flipping the channels with your remote control, but in the other, you will keep a tight grasp on your phone, keeping a close eye on your social feeds and posting. So brands need to consider social media…

    Inside Facebookin Social Facebook- 18 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 12 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 20 readers -
  • Why Marketers Fail at Influencer Marketing (Report)

    … Influencer marketing has been one of the dominating trends in social media and marketing this year. However, marketers are still discovering how to best utilize influencer strategies, not to mention navigating the disconnect between brands and influencers. According to the 2016 “Measuring Influencer Marketing” report from software provider…

    AllFacebookin Social- 14 readers -
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … that many brands are embracing it as a way to reach (that’s the key word) millennials is encouraging. My hope is that marketers’ mindset towards content on Facebook, Twitter and other platforms shifts from being judged on its transactional value to a place where real branding takes place to reach the right audience. Peter Claridge is the manager of global marketing for social marketing firm Unmetric. Image courtesy of Shutterstock. …

    AllFacebookin Facebook Twitter- 18 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … conversions from your Facebook ads to accurately measure cost per lead and prove (and improve) return on investment. Mistake No. 3: Failing to offer the right incentives Facebook advertising is different than search advertising. People seeing your ads in their Facebook News Feeds aren’t actually searching for your products or services. It’s…

    Inside Facebookin Facebook Retargeting- 18 readers -
  • Credit Where Due: Unlocking Social Attribution

    … ad revenue to keep those eye-popping quarterly results afloat. But that approach hardly benefits marketers running full-fledged cross-channel, cross-device campaigns with varying goals and objectives. These marketers understand that consumers view multiple ads across a variety of channels, research products and pricing and then make purchases…

    Inside Facebookin Social Facebook Twitter- 7 readers -
  • 5 Steps to Determine ROI From Social Media Campaigns (Infographic)

    … By David Cohen on Aug. 12, 2016 - 12:10 PM How can brands determine the return on investment from their social media campaigns? Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps: Choose your goals. Determine which metrics will help you measure your success. Track your…

    David Cohen/ AllTwitter- 10 readers -
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