Return On Investment

In finance, return is a profit on an investment. It comprises any change in value, and interest or dividends or other such cash flows which the investor receives from the investment.Ambiguously, return is also used to refer to a profit on an investment, expressed as a proportion of the amount invested. This is also called the holding period return.A loss instead of a profit is described as a negative return.Rate of return is a profit on an investment over a period of time, expressed as a proportion of the original investment. The time period is typically a year, in which case the rate of return is referred to as annual return.
Posts about Return On Investment
  • 6 Ways Data Can Boost Your Social Media Marketing

    … develop and curate the right content, post at the most effective times and prove impact? In my experience and from what I hear from our customers, the only way to achieve real success is by using and leveraging data. Social media marketers can boost their performance and the performance of their campaigns by leveraging the power of data to inform…

    AllFacebookin Social Facebook Twitter- 56 readers -
  • Social Media Is Finally Growing Up

    … social engagement during this same time period was up 20 percent from 2015. It’s not surprising, then, that the NFL launched a pilot with Twitter to livestream eight games. This is a microcosm of what is happening across the sports industry. As more over-the-top networks come in and push out traditional advertising channels, teams and brands…

    AllTwitterin Social Facebook Twitter- 50 readers -
  • Analytics and Data Will Change Social Media in 2017

    … social media has such a large share of online activity, companies are seeing social media as an important component of their digital marketing and wider marketing strategies. And it’s not limited to just marketing. Customer service, human resources (recruitment and employer branding) and other departments are taking a stake in social, too…

    AllTwitterin Social Facebook Twitter- 55 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … and technology experts about their predictions for the future of influencer marketing, digital customer service and more. Here’s what they had to say. Video: According to Five9 chief marketing officer Kevin Gavin, video customer service will go mainstream: As the modern customer increasingly feels empowered to communicate with brands via various channels…

    AllTwitterin Google Facebook Twitter- 47 readers -
  • The Future of Digital Media: Visual Media and Niche Audiences (Report)

    … The landscape of social marketing and content creation is forever changing. This year, we’ve seen a boom in influencer marketing and a tighter focus on return on investment across the industry. Visual content, video-based marketing and the slow adoption of live video and virtual reality technology could also provide many more changes in 2017…

    AllTwitter- 20 readers -
  • Digital Media Buying Demystified (Infographic)

    … from vendors and there is a lack of transparency in media buy pricing. 42 percent had complaints about the inability to optimize their digital marketing. Overall, the market needs more transparency, because marketers have a hard time seeing real return on investment. Ad buying also can appear as unnecessarily complex, and its processes may be turning marketers away. For insights into solving these problems, view the infographic below. …

    AllFacebookin Display EMail- 20 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Influencer Marketing Hit the Mainstream in 2016 (Report)

    … with the authentic brand content created by social media influencers, 77 percent cite brand/product engagement as key benefits and 56 percent report traffic to websites and landing pages as a key payoff. While one of the biggest challenges the survey participants anticipate in the coming year, the return on investment for influencer marketing…

    AllTwitter- 23 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    …, identify in-the-moment services issues and conversations critical to the brand and resolve the most important issues first. Connecting your social listening to your customer-care platforms, such as Conversocial, moves you closer to smarter, faster, more targeted and human customer service. Data-driven lead generation: Social to sales is another…

    AllTwitterin Social- 28 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance on a non…

    AllTwitterin Social- 13 readers -
  • 5 Signs of a Weak Social Media Campaign

    … for higher investments in digital marketing. While this shows a positive sign on the effectiveness of social media marketing and the fact that businesses are finally beginning to acknowledge the importance of social media in their marketing efforts, the pressure to prove return on investment in this channel ultimately mounts on marketers…

    AllFacebookin Social Facebook- 22 readers -
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