Return On Investment

In finance, return is a profit on an investment. It comprises any change in value, and interest or dividends or other such cash flows which the investor receives from the investment.Ambiguously, return is also used to refer to a profit on an investment, expressed as a proportion of the amount invested. This is also called the holding period return.A loss instead of a profit is described as a negative return.Rate of return is a profit on an investment over a period of time, expressed as a proportion of the original investment. The time period is typically a year, in which case the rate of return is referred to as annual return.
Posts about Return On Investment
  • How Julius Is Increasing the ROI of Influencer Marketing

    … Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on an influencer marketing returns $6.50 Tweet This! That’s why the total…

    Marketing Technology Blogin How To's- 22 readers -
  • 6 Ways Data Can Boost Your Social Media Marketing

    … a total community approach, you’ll identify and enlist the help of every stakeholder and include them in your approach to how customers will be engaged. You can co-create the customer experience and then scale it to apply to every touchpoint in the buyer’s journey. Data will provide the depth of insight you need to see your total community…

    AllFacebookin Social Facebook Twitter- 58 readers -
  • Social Media Is Finally Growing Up

    …. Kyle Nelson is the co-founder and chief marketing officer of MVPindex, which ranks, measures and values more than 40,000 of the biggest influencers on social media in sports and entertainment. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 50 readers -
  • Analytics and Data Will Change Social Media in 2017

    … As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain…

    AllTwitterin Social Facebook Twitter- 59 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • The Future of Digital Media: Visual Media and Niche Audiences (Report)

    … The landscape of social marketing and content creation is forever changing. This year, we’ve seen a boom in influencer marketing and a tighter focus on return on investment across the industry. Visual content, video-based marketing and the slow adoption of live video and virtual reality technology could also provide many more changes in 2017…

    AllTwitter- 21 readers -
  • Digital Media Buying Demystified (Infographic)

    … Ad spending and media buying is a complex and confusing system. While spending is up, there are more options than ever before, particularly when it comes to social marketing. An infographic from market research firm Forrester Research and cloud-based marketing and advertising platform SteelHouse examines the challenges in the media buying…

    AllFacebookin Display EMail- 20 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … of that. The second had the potential for millions of dollars, but the owner simply couldn’t see it no matter how we tried to explain it. Perhaps we could have fine-tuned the offer with some benefits… but I doubt it would have helped. We still need buy-in from the client and a substantial investment made to move the needle. So we walked. And when he…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Influencer Marketing Hit the Mainstream in 2016 (Report)

    … with the authentic brand content created by social media influencers, 77 percent cite brand/product engagement as key benefits and 56 percent report traffic to websites and landing pages as a key payoff. While one of the biggest challenges the survey participants anticipate in the coming year, the return on investment for influencer marketing…

    AllTwitter- 25 readers -
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