Return On Investment

In finance, return is a profit on an investment. It comprises any change in value, and interest or dividends or other such cash flows which the investor receives from the investment.Ambiguously, return is also used to refer to a profit on an investment, expressed as a proportion of the amount invested. This is also called the holding period return.A loss instead of a profit is described as a negative return.Rate of return is a profit on an investment over a period of time, expressed as a proportion of the original investment. The time period is typically a year, in which case the rate of return is referred to as annual return.
Posts about Return On Investment
    • Is Snapchat Accessible to Smaller Advertisers?

      Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.

      AllTwitterin Facebook- 11 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    …, not a robotic, tick-the-boxes checklist. So ditch the list and craft a strategy around the clients you want to sign, and then get personal with them by starting conversations, sending content and nurturing those leads. You’ll see the difference in ROI almost immediately—and you’ll feel pretty popular, too. Aseem Badshah is the founder and CEO of Socedo, a demand-generation system that helps marketers discover, engage and qualify leads via social media to increase revenue at scale. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter- 16 readers -
  • Why Marketers Fail at Influencer Marketing (Report)

    …) and conversions (60 percent). Not closely studying these metrics may be the core problem, as 43 percent of companies only use one tool to track and measure their influencer marketing efforts. When asked how their company calculates return on investment for influencer marketing, 44 percent were unsure and 4 percent said they don’t. 70 percent of respondents…

    AllFacebookin Social- 11 readers -
  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … For years, marketers were led to believe that measuring social media return on investment was not only possible, but also required. Directing customers to a website where they can make a purchase is something companies can easily track. If you spend $1,000 to promote a Facebook post and generate $1,500 in revenue from your ecommerce store from…

    AllFacebookin Facebook Twitter- 12 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere…

    Inside Facebookin Facebook Retargeting- 15 readers -
  • Credit Where Due: Unlocking Social Attribution

    … For all of the recent advancements in the industry, social marketers still struggle with attribution, and while that difficulty is understandable (can you explain your weighted attribution model and why you chose it?), successful attribution is paramount for campaign optimization and maximizing return on ad spend. Sure, Facebook offers…

    Inside Facebookin Social Facebook Twitter- 6 readers -
  • 5 Steps to Determine ROI From Social Media Campaigns (Infographic)

    … By David Cohen on Aug. 12, 2016 - 12:10 PM How can brands determine the return on investment from their social media campaigns? Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps: Choose your goals. Determine which metrics will help you measure your success. Track your…

    David Cohen/ AllTwitter- 8 readers -
  • Twitter Awards to Highlight Top Marketing Efforts

    … that flourishes on Twitter. The #Scale award celebrates the campaigns that generated worldwide awareness and engagement and had major cultural impact–in other words, the campaigns that rocked the globe. The #Customer award celebrates businesses that excelled at using Twitter for customer service and made loyal friends for life by treating their customers like…

    David Cohen/ AllTwitterin Facebook Twitter- 6 readers -
  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … million 360 photos have been shared on Facebook since the feature’s June debut, with about 1 million being added to that total each week. Facebook users are searching across more than 2.5 trillion posts and conducting more than 2 billion searches each day. Facebook Lite, Facebook’s lightweight Android application for emerging markets, was used by more…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 11 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … Twitter reported its second-quarter-2016 financial results Wednesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue…

    David Cohen/ Inside Facebookin Twitter- 10 readers -
  • Dispelling Common Influencer Marketing Misconceptions (Report)

    … of authentic, meaningful content, created by consumers, for consumers. It’s trusted and valuable, rather than interruptive and contrived. Some of the biggest misconceptions about influencer marketing are that it’s too manaul, that it can’t be measured and that it’s for big brands only. Not only does influencer marketing drive measurable return on investment…

    AllFacebookin Social- 12 readers -
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