Return On Investment

In finance, return is a profit on an investment. It comprises any change in value, and interest or dividends or other such cash flows which the investor receives from the investment.Ambiguously, return is also used to refer to a profit on an investment, expressed as a proportion of the amount invested. This is also called the holding period return.A loss instead of a profit is described as a negative return.Rate of return is a profit on an investment over a period of time, expressed as a proportion of the original investment. The time period is typically a year, in which case the rate of return is referred to as annual return.
Posts about Return On Investment
  • 6 Ways Data Can Boost Your Social Media Marketing

    …. If you have the right tool, an auto-scheduler can automatically pick the best time to publish, eliminating guesswork and increasing post performance. Go beyond perceived influence: Don’t rely on perceived influence. Just because your audience follows a celebrity doesn’t make that celebrity the right influencer for your brand. Data can drill down…

    AllFacebookin Social Facebook Twitter- 42 readers -
  • Social Media Is Finally Growing Up

    …. Kyle Nelson is the co-founder and chief marketing officer of MVPindex, which ranks, measures and values more than 40,000 of the biggest influencers on social media in sports and entertainment. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 40 readers -
  • Analytics and Data Will Change Social Media in 2017

    … of data. Only then will it be possible to tap into all of the relevant data and move past time-consuming manual analysis. With a single ecosystem of data, powerful algorithms crafted by data scientists will pull all of your data together on their own, analyzing it on the fly to present companies with tailored recommendations for what is the next best…

    AllTwitterin Social Facebook Twitter- 43 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …, allowing for agents to proactively reach out to consumers before the problem is even realized. But predictive analytics will be more than a customer service tool, says Leanplum CEO Momchil Kyurkchiev: Smart applications will proactively anticipate user desires to satisfy the moment. Predictive analytics won’t just be an add-on for brands…

    AllTwitterin Google Facebook Twitter- 30 readers -
  • The Future of Digital Media: Visual Media and Niche Audiences (Report)

    … The landscape of social marketing and content creation is forever changing. This year, we’ve seen a boom in influencer marketing and a tighter focus on return on investment across the industry. Visual content, video-based marketing and the slow adoption of live video and virtual reality technology could also provide many more changes in 2017…

    AllTwitter- 17 readers -
  • Digital Media Buying Demystified (Infographic)

    … from vendors and there is a lack of transparency in media buy pricing. 42 percent had complaints about the inability to optimize their digital marketing. Overall, the market needs more transparency, because marketers have a hard time seeing real return on investment. Ad buying also can appear as unnecessarily complex, and its processes may be turning marketers away. For insights into solving these problems, view the infographic below. …

    AllFacebookin Display EMail- 18 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … of that. The second had the potential for millions of dollars, but the owner simply couldn’t see it no matter how we tried to explain it. Perhaps we could have fine-tuned the offer with some benefits… but I doubt it would have helped. We still need buy-in from the client and a substantial investment made to move the needle. So we walked. And when he…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    …, provide them with valuable information when and where they want it and, at the end of the process, measure the return on investment of our activities. The evolved social to marketing stack: How it works for the business Listening to your customers across all channels where they are voicing their opinions and interacting with your brand is of course…

    AllTwitterin Social- 21 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance on a non…

    AllTwitterin Social- 12 readers -
  • 5 Signs of a Weak Social Media Campaign

    … Given that the majority of businesses are increasing their digital marketing spend going forward, there’s a lot of pressure for marketers to prove that their campaigns are yielding results. Just to put this in perspective, recent research by Digital Neighbor finds that the need to capitalize on social media is a leading driver in the push…

    AllFacebookin Social Facebook- 16 readers -
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