Return On Investment

In finance, return is a profit on an investment. It comprises any change in value, and interest or dividends or other such cash flows which the investor receives from the investment.Ambiguously, return is also used to refer to a profit on an investment, expressed as a proportion of the amount invested. This is also called the holding period return.A loss instead of a profit is described as a negative return.Rate of return is a profit on an investment over a period of time, expressed as a proportion of the original investment. The time period is typically a year, in which case the rate of return is referred to as annual return.
Posts about Return On Investment
  • The ultimate guide to choosing keywords for ROI

    … list: 1. Get Cost Per Click data Cost Per Click, or CPC data is invaluable to SEOs. Why should we have to test one keyword’s effectiveness against another’s when the PPC guys have already got it figured out? If marketers aren’t spending money to appear on the keyword, it’s clearly not commercially viable. We want to be using CPC data to exclude…

    Search Engine Watchin Paid Search- 15 readers -
  • Social Media Customer Service

    …% of people post online after they have a bad customer care experience Tweet This! Best-in-class customer care causes 81% greater annual increase in revenue from customer referrals and the Return on Investment is 30.7%! What’s the ROI of Social Media Customer Service? Companies with the best social customer care experience 92% customer…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • How Julius Is Increasing the ROI of Influencer Marketing

    … Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on an influencer marketing returns $6.50 Tweet This! That’s why the total…

    Marketing Technology Blogin How To's- 23 readers -
  • 6 Ways Data Can Boost Your Social Media Marketing

    … develop and curate the right content, post at the most effective times and prove impact? In my experience and from what I hear from our customers, the only way to achieve real success is by using and leveraging data. Social media marketers can boost their performance and the performance of their campaigns by leveraging the power of data to inform…

    AllFacebookin Social Facebook Twitter- 59 readers -
  • Pushing the Limits of Advertising With Paid Social, Mobile and Video

    Once upstarts, digital media platforms like Facebook, Instagram, Pinterest, Snapchat, YouTube and Twitter have become mainstream. Savvy marketers have developed playbooks of best practices, and they iterate rapidly as the platforms evolve. At Percolate’s Transition 2016 conference, Karl Meinhardt, vice president of social and digital marketing at Albertsons, and I discussed ...

    AllTwitter- 41 readers -
  • Social Media Is Finally Growing Up

    … media data and valuations they can trust. Whether it’s evaluating a celebrity brand ambassador and his/her share of voice or gauging the success of a specific social media activation, brands will increasingly rely on this data to understand the true return on investment of their social media strategies and to make more strategic business decisions…

    AllTwitterin Social Facebook Twitter- 50 readers -
  • Analytics and Data Will Change Social Media in 2017

    … As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain…

    AllTwitterin Social Facebook Twitter- 62 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 51 readers -
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