Return On Investment

In finance, return is a profit on an investment. It comprises any change in value, and interest or dividends or other such cash flows which the investor receives from the investment.Ambiguously, return is also used to refer to a profit on an investment, expressed as a proportion of the amount invested. This is also called the holding period return.A loss instead of a profit is described as a negative return.Rate of return is a profit on an investment over a period of time, expressed as a proportion of the original investment. The time period is typically a year, in which case the rate of return is referred to as annual return.
Posts about Return On Investment
  • 6 Ways Data Can Boost Your Social Media Marketing

    … a total community approach, you’ll identify and enlist the help of every stakeholder and include them in your approach to how customers will be engaged. You can co-create the customer experience and then scale it to apply to every touchpoint in the buyer’s journey. Data will provide the depth of insight you need to see your total community…

    AllFacebookin Social Facebook Twitter- 41 readers -
  • Social Media Is Finally Growing Up

    … for deep, meaningful insight and personalization is creating compelling opportunities for brands. In this new era, the most successful brands and advertisers will listen to the entire ecosystem of an industry rather than just a portion of the conversation, which represents the typical result of today’s measurement reporting. Providing an in-depth…

    AllTwitterin Social Facebook Twitter- 36 readers -
  • Analytics and Data Will Change Social Media in 2017

    … are maturing both in terms of business models and technology. They are behaving much more like traditional media in their approach to advertising–paid media is becoming the prevalent model. In a world of abundance of distraction and entertainment all available on a supercomputer that everyone carries in their pocket–aka smartphone–user attention…

    AllTwitterin Social Facebook Twitter- 38 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …, allowing for agents to proactively reach out to consumers before the problem is even realized. But predictive analytics will be more than a customer service tool, says Leanplum CEO Momchil Kyurkchiev: Smart applications will proactively anticipate user desires to satisfy the moment. Predictive analytics won’t just be an add-on for brands…

    AllTwitterin Google Facebook Twitter- 27 readers -
  • The Future of Digital Media: Visual Media and Niche Audiences (Report)

    …. However, online magazines are expected to grow, and 40 percent of audiences surveyed by Pew Research Center obtained most of their news and information from online sources. As a result, niche audiences are growing, and they can be highly engaged and interactive. Marketers may be more interested in the specific targeting, but it’s possible…

    AllTwitter- 14 readers -
  • Digital Media Buying Demystified (Infographic)

    … process. According to the infographic from Forrester and SteelHouse, nearly 90 percent of marketers already buy social advertising units. But they still invest in other types of advertisements, including display banner ads, mobile display ads, video ads and email marketing. Fraud is just one of the hurdles for marketers in the digital media space…

    AllFacebookin Display EMail- 15 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Influencer Marketing Hit the Mainstream in 2016 (Report)

    … Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this year. Going into 2017, it’s clear that the market will mature and techniques are likely to change again. A study from content marketing agency Linqia examines the future for influencer marketing in 2017. According to the report, 2016…

    AllTwitter- 14 readers -
  • Smarter Marketing With a Data-Driven Technology Stack

    … platforms, like Spredfast. A great example of this in action would be brand advocacy. You can pinpoint your brand advocates across the different channels and communities, strategically track and monitor them and strengthen your brand by highlighting their positive experiences through strategic campaigns. Data-driven customer care: Businesses can…

    AllTwitterin Social- 17 readers -
  • Small Business Owners Aren’t Using Instagram (Survey)

    … Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance on a non…

    AllTwitterin Social- 12 readers -
  • 5 Signs of a Weak Social Media Campaign

    … making a purchase on your website comes from. Paul Lepa, lead digital marketing campaign manager at PearlsOnly, said his company was able to identify that users from Pinterest converted more from social media referrals, adding: Our report was aided by combining Google Analytics in-depth traffic reporting with using UTMs, which was instrumental…

    AllFacebookin Social Facebook- 14 readers -
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