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  • 7 Content Marketing Metrics You’re Probably Undervaluing

    Content Marketing, Owned Media There seems to be a disconnect between what content marketers want to achieve and what they actually measure. In a survey of B2B and B2C marketers this spring, we found that their most common goal (73 percent) is brand awareness. The metrics these marketers gather, however, tell a different story.

    Celine Roque/ Relevance- 13 readers -
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