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… advice from the nation’s wealthiest investment guru, Warren Buffett: “Don’t put all your eggs in one basket.” “Diversification is a protection against ignorance. It makes very little sense for those who know what they’re doing.” Whoa, Warren, hold up. How can both those statements be true? The explanation will help you pull your blog from…
Content Marketing, Owned Media There seems to be a disconnect between what content marketers want to achieve and what they actually measure. In a survey of B2B and B2C marketers this spring, we found that their most common goal (73 percent) is brand awareness. The metrics these marketers gather, however, tell a different story.