• The Value of Paid Social

      With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching.

      AllTwitter- 10 readers -
  • Are Hashtags Really Useful for Twitter Marketing? (Infographic)

    … be detrimental to your campaigns. Of the tweets analyzed by Venngage, only 35 percent of the accounts tweeting to the selected hashtags were genuine. Nearly 57 percent were questionable accounts, with high numbers of followers/follows, or odd like/share habits. And 7 percent of the accounts were “zerospam” accounts–accounts with zero followers–less than…

    AllFacebookin Social Twitter- 9 readers -
  • 7 Video Marketing Hacks for Social Media

    …” version of your video and provide a link to the full-length version on your website. As with any form of inbound marketing, it’s a bit like fishing–set your bait and reel them in. Spell it out Numerous reports have suggested that 85 percent of Facebook videos are viewed without sound, which has led to many marketers and publishers inserting subtitles…

    Inside Facebookin Facebook Twitter YouTube- 14 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …. The social network also outlined its efforts to aid live-video creators and influencers in its shareholders letter: We’re heavily committed to creators and influencers–artists, activists, athletes and writers, established or emerging. As we’ve outlined before, there are three things they need from us: reach, tools and economics. In Q2, we…

    David Cohen/ Inside Facebookin Twitter- 10 readers -
  • 2016 Tour de France Sprints to More Than 3.7 Million Tweets

    … riders were: Froome Nairo Quintana Pantano Cavendish Peter Sagan And the five most-tweeted-about teams were: Team Sky Team Movistar Team Dimension Data Team Tinkoff Team Etixx QuickStep Collin also shared some of the most retweeted tweets during 2016 Tour de France (below). Cycling fans: Did you use Twitter to help follow this year’s race? Best day…

    David Cohen/ AllTwitterin Twitter- 10 readers -
  • Twitter: Gnip’s Audience API Now Generally Available

    … Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Data product manager John Heywood wrote in a blog post that Twitter spent the nine months since Gnip’s Audience API was introduced at its Flight Developer…

    David Cohen/ AllFacebookin Twitter- 11 readers -
  • Twitter Dashboard App Launches for Businesses

    … team members,” might remind you to share some recent recognition your chef received. Or, if you’re an interior designer, seeing, “Share the love. Like and retweet kind words from your customers,” might prompt you to retweet a customer’s excited reaction to one of your recent projects. Readers: What are your initial impressions of Twitter Dashboard? …

    David Cohen/ AllFacebookin Twitter- 15 readers -
  • The Lego Model: How to Build Your Social Brand

    …! #LEGOBatmanMovie — LEGO Batman (@LEGOBatmanMovie) June 6, 2016 I’d retweet that in a heartbeat. Lego is also quite keen on having content prepared in advance for trending topics it knows about before they happen. This includes both traditional and non-traditional holidays and events, as well as using the hashtags associated…

    AllFacebookin Twitter How To's YouTube- 18 readers -
  • Twitter Engage: Twitter’s Answer to Facebook Mentions

    … Celebrities, public figures and journalists have Facebook Mentions from Facebook, and starting Tuesday, they also have Twitter Engage from Twitter. Senior product manager Matt Dennebaum announced the launch of the new application in a blog post Tuesday, saying that at launch, it is only available for iOS users in the U.S. Much like Facebook…

    David Cohen/ AllTwitterin Social Twitter- 9 readers -
  • Twitter Tweaks Block Button

    … logged into Twitter. When you block someone on Twitter, they cannot follow you or send direct messages. If they @ mention you, you will not see a notification. CNET pointed out that prior to this update, users could see tweets from blocked users if other users retweeted them, and vice versa, but that is no longer the case. Readers: What are your…

    David Cohen/ AllFacebookin Social Twitter- 6 readers -
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