Retweets

  • To Tweet or Not to Tweet

    … robust analytics on its site, but it’s easy to get bogged down by all the numbers. To figure out which KPIs to focus on it’s important to break them out by your channel goals. What Do You Want to Use Twitter For? Direct customer service? Track these metrics: Average Reply Time – This absolutely must be on par with industry standards…

    Marketing Technology Blog- 19 readers -
  • Twitter Testing Mobile App Design With No Retweet Button

    … tested: retweet, quote tweet, send by direct message and share tweet. That Twitter user is based in Germany, hence the German-language choices. So am I the only one with the new buttons on twitter, or…? pic.twitter.com/hqSIgUxupX — mina (@lasersushi) December 16, 2016 Readers: What are your thoughts on this test by Twitter? Screenshot courtesy of Ingrid Lunden and Jon Russell, TechCrunch. …

    David Cohen/ AllFacebookin Social Twitter- 20 readers -
  • Rio 2016 Tops Twitter in 2016

    … By David Cohen on Dec. 6, 2016 - 12:45 PM The 2016 Summer Olympic Games was the most-discussed topic on Twitter during 2016. Chief marketing officer Leslie Berland delivered the social network’s wrap-up of 2016 in a blog post, saying that the top 10 global trends on Twitter for 2016 were: 2016 Summer Olympic Games U.S. presidential election…

    David Cohen/ AllFacebookin Social Twitter- 30 readers -
  • How Does Nielsen Accurately Provide Social TV Measurement?

    … Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies…

    David Cohen/ AllFacebookin Twitter How To's- 20 readers -
  • The Value of Paid Social

    … reach. There is value in engaging a brand’s Twitter audience from an organic and paid standpoint. We see that consistent amplifications help to increase a brand’s share of voice, retweets and mentions. Ultimately, consistent engagement leads to an increase in overall return on investment. Brands should think of Twitter as a channel to consistently…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Are Hashtags Really Useful for Twitter Marketing? (Infographic)

    … eight months old and averaged more than 17,000 shares/retweets. Certain industry related hashtags are subject to a lot of questionable and zerospam activity. More than one-half of the tweets in #Advertising are zerospam, and less than one-quarter are real. For almost all hashtags analyzed–including #Entrepreneur, #DigitalMarketing…

    AllFacebookin Social Twitter- 19 readers -
  • 7 Video Marketing Hacks for Social Media

    … This might be the last article I ever write. I’ve built up a substantial portfolio over the past few years, championing the use of video marketing via carefully considered words of wisdom, offering my two cents on subjects such as why emotive storytelling works in content marketing and how to sell yourself in six seconds. And now it seems…

    Inside Facebookin Facebook Twitter YouTube- 43 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … streaming of big events such as the Wimbledon Championships tennis tournament and the Republican and Democratic National Conventions, as well as its pacts with 120 Sports, Bloomberg TV, Campus Insiders, Major League Baseball, the National Basketball Association, the National Hockey League, Pac-12 Networks and, of course, the National Football League…

    David Cohen/ Inside Facebookin Twitter- 34 readers -
  • 2016 Tour de France Sprints to More Than 3.7 Million Tweets

    … The 2016 Tour de France was the topic of more than 3.7 million tweets during the course of the race, July 2 through 24, seen on Twitter some 4.1 billion times. Barthelemy Collin, who works on sports partnerships for Twitter, said in a blog post that the top five tweeted-about moments during the race were: Eventual winner Chris Froome starts…

    David Cohen/ AllTwitterin Twitter- 15 readers -
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