Revcontent

  • How Content Recommendation Creates Better User Experience

    … Native Advertising has been referenced again and again as the future of content marketing. Spending on native ads will soar, and publishers should embrace the trend – it isn’t going away. Revcontent CEO and founder, John Lemp, accurately predicted this change seven years ago when starting his company, whose mission is to provide quality native…

    Relevancein Content How To's- 17 readers -
  • How Did RevContent Beat Taboola?

    … households. Since their acquisition of the largest content recommendation network in Europe, the international growth has exploded. Branded publishers and advertisers alike love working with their team: “In tests, Revcontent tripled the returns we were getting from Taboola.” – Etienne Uzac, CEO, Newsweek “In a true partnership based on shared…

    Pace Lattin/ Performance Marketing Insiderin How To's- 12 readers -
  • CBS Partners with Revcontent for Native Advertising

    … PACEDm.com Today, Revcontent announces its newest exclusive partner, CBS Television. CBS Television, the foremost company in TV syndication with leading cable shows including Entertainment Tonight, Inside Edition, The Doctors, Rachael Ray, and Dr. Phil, chose to partner with Revcontent after extensive research and testing in the content…

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • Recommendations Can’t Be Random

    … a segment likely to respond positively to your brand. When in doubt, test! If you want to dial things up yet another notch, A/B testing on Facebook lets you assess and perfect the effectiveness of your message through side-by-side comparisons. To get the most out of your recommendations, you’ll want to put a few variations out there at first to see…

    Mary C. Long/ AllFacebookin Social Facebook- 17 readers -
  • Retargeting: Your Creepy Online Friend

    … the last store appears, to show you again whatever you’d been thinking about buying… By comparison, online retargeting isn’t so bad. It’s really just a bit of JavaScript that does the work – and whether consumers realize it or not, it does serve a purpose. John Lemp, CEO and founder of Revcontent, explained: I can’t tell you how many times…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 19 readers -
  • Not All Native Ad Networks Are Created Equal

    … Published 35 mins ago 35 Nearly every native ad (content recommendation) network promotes their ability to monetize your website, drive traffic and increase engagement with effective content recommendations. These recommendation networks can positively influence publishers and media professionals in two ways. First, it’s clear they can…

    Relevance- 12 readers -
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