• How Content Recommendation Creates Better User Experience

    … Native Advertising has been referenced again and again as the future of content marketing. Spending on native ads will soar, and publishers should embrace the trend – it isn’t going away. Revcontent CEO and founder, John Lemp, accurately predicted this change seven years ago when starting his company, whose mission is to provide quality native…

    Relevancein Content How To's- 19 readers -
  • How Did RevContent Beat Taboola?

    … In the technology field, companies and brands rise at rapid rates, and Revcontent quickly grew in the competitive content recommendation space. And they can back that growth up with statistics. According to Quantcast, Revcontent went from 0 to 90% of the US audience reach in 2 years – making them one of, if not the largest content…

    Pace Lattin/ Performance Marketing Insiderin How To's- 18 readers -
  • CBS Partners with Revcontent for Native Advertising

    … Analytics. A partnership based on this trust and honesty is integral to both CBS Television and Revcontent’s respective brands. John Lemp, CEO and Founder at Revcontent, said, “The brand and team behind CBS Television is impressive, and we’re humbled that CBS Television can use our publisher quality control tools to build a high-quality user…

    Pace Lattin/ Performance Marketing Insider- 20 readers -
  • Recommendations Can’t Be Random

    … existed. Going after your expected audience is so 2015. Quality matters Recommendations must also demonstrate respect for consumers’ time and intelligence. That means they should be high-quality and relevant–not spammy clickbait. As Revcontent advises, “One of the fastest ways to drive your audience away is low-quality content recommendations…

    Mary C. Long/ AllFacebookin Social Facebook- 19 readers -
  • Retargeting: Your Creepy Online Friend

    … the last store appears, to show you again whatever you’d been thinking about buying… By comparison, online retargeting isn’t so bad. It’s really just a bit of JavaScript that does the work – and whether consumers realize it or not, it does serve a purpose. John Lemp, CEO and founder of Revcontent, explained: I can’t tell you how many times…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 23 readers -
  • Not All Native Ad Networks Are Created Equal

    … assist at scaling content distribution, leading to an increase in impressions, unique visitors and more opportunities overall. Secondly, publishers that implement content recommendation widgets on their sites will reap the benefits of higher quality traffic, longer site visits and increased page views per session. On the surface, such companies…

    Relevance- 14 readers -
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