• How Content Recommendation Creates Better User Experience

    … advertising and content recommendation in the media and publishing industry. Relevance recently had the chance to speak with Lemp about the company, its technology’s effect on content marketing today, and predictions for the future. Revcontent’s Rapid Rise in Content Recommendation Friends’ evaluations of the industry are what inspired Revcontent’s…

    Relevancein Content How To's- 14 readers -
  • How Did RevContent Beat Taboola?

    … In the technology field, companies and brands rise at rapid rates, and Revcontent quickly grew in the competitive content recommendation space. And they can back that growth up with statistics. According to Quantcast, Revcontent went from 0 to 90% of the US audience reach in 2 years – making them one of, if not the largest content…

    Pace Lattin/ Performance Marketing Insiderin How To's- 8 readers -
  • CBS Partners with Revcontent for Native Advertising

    … Analytics. A partnership based on this trust and honesty is integral to both CBS Television and Revcontent’s respective brands. John Lemp, CEO and Founder at Revcontent, said, “The brand and team behind CBS Television is impressive, and we’re humbled that CBS Television can use our publisher quality control tools to build a high-quality user…

    Pace Lattin/ Performance Marketing Insider- 11 readers -
  • Recommendations Can’t Be Random

    … a segment likely to respond positively to your brand. When in doubt, test! If you want to dial things up yet another notch, A/B testing on Facebook lets you assess and perfect the effectiveness of your message through side-by-side comparisons. To get the most out of your recommendations, you’ll want to put a few variations out there at first to see…

    Mary C. Long/ AllFacebookin Social Facebook- 16 readers -
  • Retargeting: Your Creepy Online Friend

    … leader AdRoll offers assurances that its actually consumers that are in control. AdRoll president and CMO Adam Berke explained how retargeting works: Retargeting doesn’t require personal information, but instead operates on anonymous IDs such as a cookie or an IDFA (Identifier for Advertising). Users also have control of these IDs and can delete…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 15 readers -
  • Not All Native Ad Networks Are Created Equal

    … Published 35 mins ago 35 Nearly every native ad (content recommendation) network promotes their ability to monetize your website, drive traffic and increase engagement with effective content recommendations. These recommendation networks can positively influence publishers and media professionals in two ways. First, it’s clear they can…

    Relevance- 11 readers -
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