Revcontent

  • How Content Recommendation Creates Better User Experience

    … Native Advertising has been referenced again and again as the future of content marketing. Spending on native ads will soar, and publishers should embrace the trend – it isn’t going away. Revcontent CEO and founder, John Lemp, accurately predicted this change seven years ago when starting his company, whose mission is to provide quality native…

    Relevancein Content How To's- 15 readers -
  • How Did RevContent Beat Taboola?

    … households. Since their acquisition of the largest content recommendation network in Europe, the international growth has exploded. Branded publishers and advertisers alike love working with their team: “In tests, Revcontent tripled the returns we were getting from Taboola.” – Etienne Uzac, CEO, Newsweek “In a true partnership based on shared…

    Pace Lattin/ Performance Marketing Insiderin How To's- 10 readers -
  • CBS Partners with Revcontent for Native Advertising

    … PACEDm.com Today, Revcontent announces its newest exclusive partner, CBS Television. CBS Television, the foremost company in TV syndication with leading cable shows including Entertainment Tonight, Inside Edition, The Doctors, Rachael Ray, and Dr. Phil, chose to partner with Revcontent after extensive research and testing in the content…

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • Recommendations Can’t Be Random

    … existed. Going after your expected audience is so 2015. Quality matters Recommendations must also demonstrate respect for consumers’ time and intelligence. That means they should be high-quality and relevant–not spammy clickbait. As Revcontent advises, “One of the fastest ways to drive your audience away is low-quality content recommendations…

    Mary C. Long/ AllFacebookin Social Facebook- 17 readers -
  • Retargeting: Your Creepy Online Friend

    … or reset them. People often forget that advertisers are very much aligned with internet users in that we don’t want to serve ads that won’t be effective. So what makes an ad effective – from the consumer’s perspective? Christopher Ratcliff, deputy editor at Econsultancy, offers some perspective there: Ads should be for the individual…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 19 readers -
  • Not All Native Ad Networks Are Created Equal

    … may appear synonymous with one another. So why not just throw all the networks in a hat and pick one? With the power of native advertising continuing to grow, it’s important to remember that not all networks are created equal. This principal is the driving philosophy for Revcontent, a network committed to being the most selective and premium…

    Relevance- 12 readers -
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