Revenue Management

  • Strategies to Improve your Hotel’s Impact on TripAdvisor

    … If you work in the travel industry then chances are you’re well-acquainted with TripAdvisor. The review aggregator travel site can directly affect the amount of bookings your hotel receives. Because TripAdvisor is so widely used by travelers, your image on the site can make or break the performance of your hotel property. Research shows that 6…

    E-Marketing Associatesin Social Content- 26 readers -
  • Now is the Time to Go Green

    … your company a competitive advantage. In the aforementioned article by the LA Times, nearly 60% of travellers plan to make an eco-friendly choice for hotel stays. Going green is also a great PR strategy that will attract more guests to lodge in your hotel. Get into the Earth Day spirit and consider ways to make your hotel better for the environment. The post Now is the Time to Go Green appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin Google- 7 readers -
  • Why Millennial Travelers are Important

    … For the past few years the millennial consumer has been closely examined. The Millennials are the most connected, trendy, and largest generation. Because a lot of the members of this generation are still young and inexperienced, they are sometimes overlooked by hoteliers. But due to advancements in technology and their social network culture, many…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 12 readers -
  • The Art of Overbooking

    … needing them. Setting this up in advance can help to avoid being gouged when the rooms are needed. Since this isn’t a perfect system, a new company is stepping in to try to help. HotelOverbooking is still in their start-up phase, but is developing an extranet for oversold hotels to list their guaranteed reservations on. This can not only help hotels…

    Joshua Meehan/ E-Marketing Associates- 12 readers -
  • Changes to the Way Guest Shop for Hotels

    … The travel industry is changing faster than ever. It seems like every week there is a new buyout, partnership or start up that is changing the way guests shop for hotels. This week is no different with some interesting news from Hipmunk and TripAdvisor.+ Hipmunk is another meta search engine growing in popularity. Recent partnerships with Yahoo…

    Joshua Meehan/ E-Marketing Associates- 7 readers -
  • Revenue Management for the Busy Hotelier

    … its hard to find the time to spent enough time on most crucial aspects of the business. Revenue Management is a full time job regardless of the property size, but it’s complexities can be overwhelming for someone wearing as many hats as the GM. Yield Management Yield Management is the process of adjusting your rates based on the market conditions…

    Joshua Meehan/ E-Marketing Associates- 1 readers -
  • Pricing Strategies Worth Testing

    … It’s no secret that price is one of the biggest factors guests consider when shopping for a room. Trying to set those prices to remain attractive and still profitable can be a challenge. Price rooms too low and you’re missing out on revenue, price rooms too high and your potential guests might walk to a competitor. It’s difficult to find…

    Joshua Meehan/ E-Marketing Associates- 6 readers -
  • How Hotels Can Increase Occupancy during Low Peak Periods

    … Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality and varying market conditions, hotels will experience slow periods at point or another. During these low peak periods, revenue managers make the common mistake of lowering hotel rates in order to fill rooms and increase occupancy…

    Melody Ciria/ E-Marketing Associates- 23 readers -
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