Revenue Management

  • Strategies to Improve your Hotel’s Impact on TripAdvisor

    … out of 10 people check TripAdvisor before booking a room. Hoteliers should never underestimate the power of the their TripAdvisor page, and it is important to find ways to improve your TripAdvisor ranking. There are certain steps hoteliers can take that can directly affect the success of their hotel on TripAdvisor. One of the best ways to increase…

    E-Marketing Associatesin Social Content- 21 readers -
  • Now is the Time to Go Green

    … your company a competitive advantage. In the aforementioned article by the LA Times, nearly 60% of travellers plan to make an eco-friendly choice for hotel stays. Going green is also a great PR strategy that will attract more guests to lodge in your hotel. Get into the Earth Day spirit and consider ways to make your hotel better for the environment. The post Now is the Time to Go Green appeared first on E-Marketing Associates - Online Marketing Products for Independent Hotels. …

    E-Marketing Associatesin Google- 6 readers -
  • Why Millennial Travelers are Important

    … For the past few years the millennial consumer has been closely examined. The Millennials are the most connected, trendy, and largest generation. Because a lot of the members of this generation are still young and inexperienced, they are sometimes overlooked by hoteliers. But due to advancements in technology and their social network culture, many…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 11 readers -
  • The Art of Overbooking

    … oversell their property. This can help to better gauge the likelihood of actually being sold out. If a hotel takes a deposit to guarantee the first night’s room and tax it’s possible to run over 100% occupancy for a night. Most modern property management systems allow for “mock” inventory. These rooms are incredibly useful for optimizing a hotel’s…

    Joshua Meehan/ E-Marketing Associates- 10 readers -
  • Changes to the Way Guest Shop for Hotels

    … The travel industry is changing faster than ever. It seems like every week there is a new buyout, partnership or start up that is changing the way guests shop for hotels. This week is no different with some interesting news from Hipmunk and TripAdvisor.+ Hipmunk is another meta search engine growing in popularity. Recent partnerships with Yahoo…

    Joshua Meehan/ E-Marketing Associates- 7 readers -
  • Revenue Management for the Busy Hotelier

    … For smaller properties, General Managers have so many responsibilities that they can’t focus their attention for too long on any one aspect of their property. Typically they are the ones to cover shifts when their desk staff calls out, or the one running to the hardware store to pick up maintenance supplies. With their attention divided so often…

    Joshua Meehan/ E-Marketing Associates- 1 readers -
  • Pricing Strategies Worth Testing

    … It’s no secret that price is one of the biggest factors guests consider when shopping for a room. Trying to set those prices to remain attractive and still profitable can be a challenge. Price rooms too low and you’re missing out on revenue, price rooms too high and your potential guests might walk to a competitor. It’s difficult to find…

    Joshua Meehan/ E-Marketing Associates- 6 readers -
  • How Hotels Can Increase Occupancy during Low Peak Periods

    … Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality and varying market conditions, hotels will experience slow periods at point or another. During these low peak periods, revenue managers make the common mistake of lowering hotel rates in order to fill rooms and increase occupancy…

    Melody Ciria/ E-Marketing Associates- 22 readers -
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