Revenue Management

  • Strategies to Improve your Hotel’s Impact on TripAdvisor

    … and are involved with the overall process of their stay at your hotel. A TripAdvisor study shows that hotels that respond to at least 50% of customer reviews are 24% more likely to have a room booked. It is important that hotel management responds to negative reviews as much as they reply to positive ones. No matter how bad a review is, hoteliers should…

    E-Marketing Associatesin Social Content- 26 readers -
  • Why Millennial Travelers are Important

    … who are looking for a good time no matter what they are doing. Hotels are trying to keep up with this generation by grasping their attention with fresh ideas, extensive social media campaigns, loyalty programs and promotions. Some major hotel companies have even created small hotel chains geared directly toward Millennials. Having a strong social…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 14 readers -
  • The Art of Overbooking

    … One thing all hoteliers have in common is the desire to sell rooms. All of their marketing efforts are aimed at putting heads in beds and growing their revenue because room nights are a perishable commodity- every unoccupied room is revenue that cannot be made back. Even with enough reservations to fill a hotel, there are always last-minute…

    Joshua Meehan/ E-Marketing Associates- 12 readers -
  • Changes to the Way Guest Shop for Hotels

    … The travel industry is changing faster than ever. It seems like every week there is a new buyout, partnership or start up that is changing the way guests shop for hotels. This week is no different with some interesting news from Hipmunk and TripAdvisor.+ Hipmunk is another meta search engine growing in popularity. Recent partnerships with Yahoo…

    Joshua Meehan/ E-Marketing Associates- 7 readers -
  • Revenue Management for the Busy Hotelier

    … its hard to find the time to spent enough time on most crucial aspects of the business. Revenue Management is a full time job regardless of the property size, but it’s complexities can be overwhelming for someone wearing as many hats as the GM. Yield Management Yield Management is the process of adjusting your rates based on the market conditions…

    Joshua Meehan/ E-Marketing Associates- 1 readers -
  • Pricing Strategies Worth Testing

    … It’s no secret that price is one of the biggest factors guests consider when shopping for a room. Trying to set those prices to remain attractive and still profitable can be a challenge. Price rooms too low and you’re missing out on revenue, price rooms too high and your potential guests might walk to a competitor. It’s difficult to find…

    Joshua Meehan/ E-Marketing Associates- 6 readers -
  • How Hotels Can Increase Occupancy during Low Peak Periods

    … Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality and varying market conditions, hotels will experience slow periods at point or another. During these low peak periods, revenue managers make the common mistake of lowering hotel rates in order to fill rooms and increase occupancy…

    Melody Ciria/ E-Marketing Associates- 23 readers -
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