Revenue Management

  • Strategies to Improve your Hotel’s Impact on TripAdvisor

    … If you work in the travel industry then chances are you’re well-acquainted with TripAdvisor. The review aggregator travel site can directly affect the amount of bookings your hotel receives. Because TripAdvisor is so widely used by travelers, your image on the site can make or break the performance of your hotel property. Research shows that 6…

    E-Marketing Associatesin Social Content- 28 readers -
  • Why Millennial Travelers are Important

    …, many hotels are changing their marketing strategies to cater to the needs of Millennial travelers. Don’t underestimate this generation: besides the fact that the millennial population is 80 million strong, there are a few other reasons why marketing to Millennial travelers will be advantageous for your hotel. Travel site Hotwire.com has already…

    E-Marketing Associatesin Social Content Google Facebook Twitter- 17 readers -
  • The Art of Overbooking

    … oversell their property. This can help to better gauge the likelihood of actually being sold out. If a hotel takes a deposit to guarantee the first night’s room and tax it’s possible to run over 100% occupancy for a night. Most modern property management systems allow for “mock” inventory. These rooms are incredibly useful for optimizing a hotel’s…

    Joshua Meehan/ E-Marketing Associates- 13 readers -
  • Changes to the Way Guest Shop for Hotels

    … The travel industry is changing faster than ever. It seems like every week there is a new buyout, partnership or start up that is changing the way guests shop for hotels. This week is no different with some interesting news from Hipmunk and TripAdvisor.+ Hipmunk is another meta search engine growing in popularity. Recent partnerships with Yahoo…

    Joshua Meehan/ E-Marketing Associates- 8 readers -
  • Revenue Management for the Busy Hotelier

    … its hard to find the time to spent enough time on most crucial aspects of the business. Revenue Management is a full time job regardless of the property size, but it’s complexities can be overwhelming for someone wearing as many hats as the GM. Yield Management Yield Management is the process of adjusting your rates based on the market conditions…

    Joshua Meehan/ E-Marketing Associates- 1 readers -
  • Pricing Strategies Worth Testing

    … It’s no secret that price is one of the biggest factors guests consider when shopping for a room. Trying to set those prices to remain attractive and still profitable can be a challenge. Price rooms too low and you’re missing out on revenue, price rooms too high and your potential guests might walk to a competitor. It’s difficult to find…

    Joshua Meehan/ E-Marketing Associates- 9 readers -
  • How Hotels Can Increase Occupancy during Low Peak Periods

    … Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality and varying market conditions, hotels will experience slow periods at point or another. During these low peak periods, revenue managers make the common mistake of lowering hotel rates in order to fill rooms and increase occupancy…

    Melody Ciria/ E-Marketing Associates- 24 readers -
Get the top posts daily into your mailbox!