Revenue Per Visit

  • 4 Ways to Get a CRO Budget for Next Year

    … spending on ads you reduce your traffic and your revenue. For a period of time, your revenue drops until your optimization efforts get traction. It might look something like the graph below. This assumes a modest 5% increase in revenue per visit (RPV) each month for one year, and that 8.9% of ad spend, or $8900, is invested in optimization each…

    Brian Massey/ The Conversion Scientistin Paid Search- 14 readers -